Four Logo Variations That Every Brand Needs to Know

4 July 2022
Four Logo Variations That Every Brand Needs to Know

If you’re thinking about getting a logo designed, you may already know that the process isn’t always easy or straightforward. The first step to creating an effective logo design is to create several different versions of your logo and test them out on different people to see what they think of each one.

This can help you figure out which one will be the most impactful and noticeable in marketing materials, advertisements, and other places that your logo will appear. These four logo variations are considered by many to be the must-haves for every brand’s branding strategy.

What’s a logo variation?

You’ve likely seen countless business logos over your lifetime, but do you actually know what a logo variation is?

The first thing you should know is that no company actually has one logo – even Coke and Pepsi have multiple versions of their classic logos. When we refer to logo variations, we’re talking about distinct treatments of a logo – not different brands.

To break it down further, here are four essential logo types that almost all businesses employ A text-only version: In many cases, you can still identify a logo just by its typeface alone. An icon-only version: Just because you don’t see any text doesn’t mean there isn’t any at all.

Primary logo

Some businesses may only need one type of logo, but others have found it helpful to have a variety of options in their arsenal. This is particularly true if you plan on working with multiple social media platforms, since some limit your colour palette or don’t allow for textual logos. The four most popular primary logos are:

Band logo: The name of your business as a standalone graphic.

Brand logo: A more traditional version of your brand name (not including your company name).

Monogram logo: An initial or letterform incorporated into another graphic design.

Wordmark logo: Your Company’s tagline is integrated into your primary mark.

Here’s a sample of some Popular brands and their variations:

Google logo

Google’s wordmark is a simple and modern design, using its full name in lowercase letters as its only text element. Google’s logo also comes in a colourful variation, with its full name capitalized in red on a white background, making it perfect for social media use or when more emphasis is needed on Google itself rather than any specific product.

Secondary logo

A secondary logo is used in less formal applications, such as informal communications and presentations. In many cases, it’s simply a smaller version of your primary mark. For example, Twitter’s main logo is an iconic blue bird. The company also has a smaller red bird that’s commonly used in presentations—this variation is its secondary mark.

You can design your own secondary logo using any means you choose: with a different typeface, colour palette or graphic style from your primary logo; by taking advantage of creative software features to add effects or convert text into shapes; or by incorporating elements from other logos you admire.

(Think about how Instagram’s use of iPhone photography-related shapes plays off Apple’s icon.) However, you go about it, strive for consistency between designs so each one feels like part of a cohesive whole.

Submark logo

Submark is a great option for designers who want a simple and elegant style. This version of your logo will work on printed and digital materials alike, whether you’re using it in your own advertising or incorporating it into a magazine layout. Just make sure you stick with one typeface—you don’t want your reader to be distracted by inconsistent font choices!

Submark logo tee: This shirt design has all of the classic elements of your main logo, but with a few added touches. The image has been simplified, so people can see it from across a room—perfect for branding at trade shows or speaking engagements.

You might also consider adding your website address to give people an easy way to find out more about you. Make sure not to clutter up your design, though; logos are best when they are clean and simple.

Submark logo pin: A pin is an excellent choice if you plan on attending networking events or conferences where there will be lots of other attendees wearing nametags. In addition to being easy for others to spot, pins are also inexpensive and lightweight enough that they won’t weigh down your jacket pocket as you move around during meetings or mingling sessions.

If possible, choose a shape that stands out (Like Square) instead of a round, which can easily get lost among other badges at large events like conventions or trade shows. The graphic design course gives tips to improve your branding with logo design. Logo design represents your business strategy so that people know about your business.


The first icon is called a favicon, and it’s used in your browser tabs and bookmarks. It usually appears as a smaller version of your logo, often with an added colour or visual element such as rounded corners. You’ll want to make sure you have a favicon—and more importantly, you’ll want to ensure it looks good on mobile devices like tablets and smartphones.

Many Web developers today use CSS3 pseudo-class selectors (which are supported by Safari 4+, Chrome 10+, Opera 10.6+ Firefox 3.5+) so that each website visitor will see their browser-specific favicon whenever they add any website to their favourite bar.


The colours you choose, font types, and layout styles have a huge impact on what your company’s brand communicates. To design an effective logo and stand out in a competitive market, it is important to keep up with trends in logo design and find a way to add your own unique twist.

If you need help creating or updating your logo, or if you are interested in learning more about what colours work best for your business or how they can be used effectively together, please contact us. Logo design is our passion! Your satisfaction is our goal!

In today’s era, logo design is one of the essential factors in graphic design. Logo design helps to improve the branding of your business. It is a crucial strategy for your business, and it improves your branding so that you earn more profit and the growth of your business is very high.

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