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How Important Is Website Optimization for Startups?

24 May.2021

How Important Is Website Optimization for Startups

Website optimization, in layman’s terms, simply means improving your website to make it more “search-engine friendly”. This is why website optimization is also known as search engine optimization (SEO) in the digital marketing world.

If you’re a startup, chances are that website optimization is not one of your priorities. It’s understandable given that you have meager resources and there’s a lot to do. But what many startups don’t realize is that, in a digital world, a great online presence is just as important as an offline one.

In this post, we’ll talk about how website optimization can help even with the most limited resources and why it should be on your list of things to prioritize if you want to succeed.

Why startup websites don’t rank

Why startup websites don’t rank

If you do a quick Google search on just about any topic, you’ll notice that most of the top results are from well-known sites. That doesn’t mean startup websites can’t rank on search engine result pages (SERPs). But they tend to make amateur mistakes that keep them from ranking.

So if your site isn’t on Google’s first page, here are some things you could be doing wrong:

1. Google doesn’t know you exist

It can be frustrating when your startup website isn’t ranking and getting any traffic. One reason could be that Google just doesn’t yet know your website exists. With billions of websites on the internet, it may take weeks or months for Google to crawl new sites and rank them in SERPs.

2. Search engines can’t access your website

Some sites restrict search engines from crawling their pages by blocking URLs within the robots.txt file. If you’re not familiar with robots.txt, it’s simply a file that tells search engines where they should or shouldn’t go.

If your site’s robots.txt is blocking some important URLs, then search engines can’t access them. As such, you can’t expect your content to show up on search results.

3. Your website lacks domain authority and backlinks

Domain Authority (DA) is one of the indicators that Google looks at when ranking websites. The higher the number, the better you’ll do on search pages. If your site has low DA, it’s no wonder it’s not showing up at all.

4. Your website hosts duplicate content

It’s important to keep your startup website clear of duplicate content. Google is not keen on indexing websites with the same or similar content, which can lead to lower rankings for those sites.

5. Google has penalized your website

Google rarely penalizes websites but they do happen. One indicator is if your organic traffic has suddenly dropped without apparent cause. Unless you’ve made a really huge mistake that violated a major rule, there’s a very low chance of your website getting penalized. Besides, Google will notify you of any penalties via its “Manual Penalties” tab within Search Console.

How website optimization can help your business

How website optimization can help your business

Now that you know why your startup website doesn’t rank, you’ve probably already realized why you need website optimization. If you’re still not convinced, here are the top ways website optimization can help your business:

More traffic

Optimizing your website for search engines is one of the best ways to increase traffic. If you want people to visit, your site must rank high on Google and other search engines. Otherwise, your content will be buried at the bottom of the results page. And who goes that far to search for information anyway?

Cost-effective marketing

Web optimization is way more cost-effective than other traditional marketing strategies. It enables you to reach the right people with your message, without having to spend heavily on ads and other marketing campaigns.

That’s because it targets an active market – audiences who are looking for products and services online. These people are more likely to visit your site and buy your products giving you a higher return on your investment.

Increased consumer trust and brand value

Your website is a reflection of your brand and how it’s perceived by others. If you rank high on search engines, people will want to visit even more because they perceive the site – and the brand – as legit and trustworthy

Better online visibility

Ranking high in search engines also means better online visibility. Your clients won’t have a hard time finding information about you. If they want to know something about your product or your company, a quick Google search can give them the information they want.

But if your website isn’t ranking, they may get that information somewhere else. And there’s just no telling what other sites will be saying about you.

Better perspective on consumer behavior

SEO is a great way for startups to gain a better perspective about what their audience or customers want. The more SEO work you do, the better data you have on your target market and their search habits. That data accumulates over time and you can continue to benefit from it long after you’ve launched your business.

What do search engines want?

What do search engines want

Google’s algorithm looks at lots of different ranking signals to determine a website’s rank in the SERPs. That means a startup website can rank as long as they provide the following:

Accessibility: This is an important factor for search engines to rank your pages. Google needs access to your site to be able to read and index the content of web pages.

Relevant and quality content: The more relevantly you can answer a user’s search query with content, the higher your site will rank in Google results. That means that if a user searches for “car insurance” and all of their competitors have pages about car insurance plans but yours has testimonials from satisfied customers about how they saved money on it, then people are going to click through to your website first because those other websites’ information is less relevant or helpful than what you’re providing.

Seamless user experience: You need to remember that Google’s loyalty is on its users and not on the website owners. So user experience comes first in all circumstances. If your website takes a long time to load or has a very confusing design, the user won’t stay long. This will tell Google that your website isn’t worth a visit and therefore isn’t worth ranking.

With proper website optimization, you can provide all these and more. And if you’re consistent, it won’t take long before you’ll ace the SERPs and build a brand that’s recognized worldwide.

Takeaway

The point of website optimization is to give search engines what they want. Building an optimized website might be a complicated and expensive process. But one thing is for sure: it’s worth your time and monetary investment. You may not appreciate it now but several years down the road, you’ll wish you’ve started today.

ABOUT THE AUTHOR

Mandy Schmitz

Mandy Schmitz is a freelance consultant and project management expert with 10+ years of experience working internationally for big brands in fintech, consumer goods, and more. Join her on Changeaholic.com to learn how to optimize your business operations and find the latest software reviews.

How Dentists Can Leverage Landing Pages to Gain More Patients

19 May.2021

How Dentists Can Leverage Landing Pages To Gain More Patients

As a dentist, there are many ways to attract more patients to your practice. This includes social media, paid ads, referral programs, and much more. One method that is often overlooked is the landing page. In this guide, we will cover what a landing page is, why it is important, and the elements that make a good landing page.

What is a Landing Page

What is a Landing Page?

Before creating landing pages for your dental practice, you need to know what they are! A landing page is a page on your website that users land on after clicking your social media links, online ads, or search results. Its main purpose is to convert visitors into leads.

Why are Landing Pages Important

Generally, landing pages offer something valuable to the visitors like a PDF guide, discount code, eBook, promotional deal, consultation, or free trial. The list goes on. The main goal is to get their contact information like their email so that you have a higher conversion rate of attracting more patients to your dental practice.

Although landing pages are not popular, they have a 23% conversion rate, the highest of all sign-up forms. An effective landing page will encourage potential customers to provide basic information in exchange for something beneficial.

Why are landing pages important?

1. Build trust

Build Trust

As with any industry, especially healthcare, gaining patient trust is a top priority. You want to make sure that your patients feel that they are in good hands. Fortunately, landing pages can help you develop that trust.

When users search the web and click on your Google ad for dentists, they are directed to your landing page. This is the first exposure they have to your business. This makes it that much more important to leave a positive impression. On a side note, if you want to improve your PPC for dentists, feel free to check it out.

Your landing page can convince them that your business is trustworthy and credible. Establishing trust connects you to your potential customers and improves their site experience. As a result, they are more likely to convert.

2. Generate more leads

Homepages have a low conversion rate because they force users to make an effort to search for what they want. However, landing pages are specific and directly guide users to what they are looking for. Therefore, they offer more opportunities to convert.

Since landing pages can be targeted to different segment groups, they will be more personalized to meet the needs or wants of that group. Doing this can help you capture leads at a higher rate and attract more patients to your dental practice.

3. Answer questions and concerns

Answer Questions and Concerns

Landing pages are also a great place to address common questions and concerns. It is another opportunity for you to establish yourself as a credible and knowledgeable figure in the dental industry. Showing your expertise will reinforce customer trust and improve your chances of a user converting.

4. Collect and track data

When users fill out their information on landing pages, you are collecting data that can inform future marketing efforts. You have a better understanding of their demographics and qualities. This valuable information can help you adjust your marketing strategy to optimize your landing page conversion rates.

The data can also reveal which prospects are interested in your dental practice and which landing pages are most effective. Identifying the areas to focus on will increase lead generation and conversion rates.

What do all good landing pages have?

On average, landing pages have a 2.35% conversion rate. We will uncover what elements contribute to this and how to leverage it to gain more patients.

What Do All Good Landing Pages Have

1. Clear and compelling headline

When visitors are taken to your landing page, the first thing they will see is the headline. So it is important that it is attention-grabbing and clear. You want to grab their interest and encourage them to stay on your page.

Besides grabbing their attention, you also want to inform users about your product or service. Clearly explain what you have to offer and what do you want them to do on your page.

For example, if you own a dental office, you want to state your unique selling proposition. One could be offering quality dental service at an affordable price. Highlighting what you can offer will persuade visitors to stay on the page and take action.

2. Call to action

Call to Action

For the second component of an effective landing page, the call to action (CTA) is crucial to conversions. Remember that the purpose of a landing page is to increase conversions. A call to action helps you to achieve this goal!

Generally, CTAs take the form of a button. This button needs to demand attention and stand out. A general tip is to make the button a different color from the landing page and large enough so visitors will not be confused about where to look.

A great CTA will clearly explain what visitors will get in exchange for their information. Avoid generic button text like “SUBMIT” or “CLICK HERE.” You want to personalize it to your business and connect it back to your unique selling proposition.

As a dentist, a button text example could be “BOOK A FREE DENTAL CLEANING.” Another can be “GET YOUR BEAUTIFUL SMILE HERE.”

3. Benefits and features

Besides the headline and CTA, you want to go more in-depth about your product or service. After getting their attention, this is the space to answer any questions and explain in detail what you can provide. For your dental practice, emphasize your professional staff or excellent customer service.

4. Social proof

As with anything we have purchased, customer reviews and testimonials influence our buying decisions. Social proof is a powerful way to build trust and be more convincing. Studies have shown that visitors are more likely to convert to customers if they see that other people have been referred, specifically 71%.

Another way to build trust is through trust badges and logos. Having authority badges from other sites or reputable associations will make visitors feel more comfortable and safe as they know your dentistry has been verified. Including COVID-19 precautions will make them feel even more confident when visiting your dental office.

Social Proof

In addition, having office pictures on your landing pages will make patients feel safer. Seeing your office beforehand will give them a sense of what to expect and relieve any worries.

5. Closing argument

The last piece to any successful landing page is the closing argument. This is your last chance to sell them on the value of what you can offer in exchange for converting. It reinforces your unique selling proposition and is paired with a CTA.

Final Thoughts

Now that you have a clear understanding of the importance of landing pages and their components, it is time to take a look at yours and make any necessary changes. Remember to keep it concise and highlight how clicking on the CTA will benefit your customers. There is always room to create a more powerful landing page!

SEO & UX: Incorporating Strategic Plans to Improve Website Performance

9 Mar.2021

SEO and User experience

Companies want their websites to rank high in search results, especially for their intended keywords, thorough keyword research and link building. However, as Google evolves with its search algorithm and most companies start investing in SEO, many find it tougher to beat the competition and appear higher in search results.

Search engines like Google now base their search results combining 200+ ranking factors. User experience or UX plays a pivotal role in ensuring a high ranking. Both SEO and UX are now essential to help your website pages rank high, drive traffic, and boost conversions.

Google and other search engines now want your site to be expressly understood, efficient in navigation, and engaging enough with content. Hence, it ranks website pages that are unwieldy, confusing, and problematic lower than the others.

User Experience strategy revolves around a website design that shapes the experience of users visiting the website. The elements could arouse the user’s feelings that contribute to the experience, whether the pages are engaging or not. UX and usability often mean the same thing as the goal is to make the website simple and easy to use. User experience affects the user’s perception during their site interactions.

The partnership between SEO and UX

An ideal UX agency finds the easiest ways to combine SEO and UX elements, targeting the search algorithms for maximum success while also nailing user interactions in utility and aesthetics.

But without professional search engine optimisation services, pulling in traffic to the website is next to impossible. A good user experience, as mentioned before, will affect all SEO efforts negatively. Both strategies and their success are integral to each other.

Google ranks websites on various factors, including content quality, frequency of keywords, image optimisation, number of inbound and outbound links, readability and much more.

But the sites need more than just those factors – they need fast loading images, high-quality backlinks, attractive design, and engaging elements throughout.

How to combine SEO and UX strategies effectively

1. Check bounce rates

Bounce rate data from Google analytics

With a Google Analytics account, website marketers need to check the bounce rates of web pages. These bounce rates indicate the frequency of site visitors abandoning these pages. Some of the common reasons for high bounce rates could be a mismatch between keywords and site content, slow loading of pages, or numerous errors found on the page.

Web pages should have a low bounce rate (between 26%-40%). To improve user experience, website managers need to design pages that comply with accessibility and also do the following:

  • Create multiple landing pages to lead in organic traffic for different keywords and kinds of visitors.
  • Write unique, quality content incorporating relevant keywords with useful image alt tags.
  • Craft meta descriptions that attract visitors through search results.
  • Focus on systematic content placement and organisation with large fonts and bullet lists.
  • Focus on responsive design for the site to render on multiple platforms and devices efficiently.

Bounce rate is one of the vital factors that determine the UX of the site. A worth search engine optimisation strategy considers all UX strategies for enhancing SEO efforts consistently for higher chances of success.

2. Use proper headings

Proper heading distribution

Accurate headings offer the right indication of the page content and the roadmap for site visitors. Search engine crawlers gauge the purpose and intention of the website through the headings. These headings ensure site visitors and search engines to know more about the content found on the page. Headers create a hierarchy and aid search engines and users to scan the main topic of a page.

One should use the h1 tag on each web page of the site to let people know the web page’s primary focus, and so that search engine crawlers can index them accurately. Include keywords in the H1 tag on the page’s title, aligned with standard accessibility practices.

Use the rest of the tags h2-h6, on other sub-headers within the webpage to segregate the content in chronological order, accurately portraying the website for proper stylistic reasons.

3. Manage readability of content

Every web page’s inherent content should focus on topical relevance, language quality, and consistent engagement for appealing to the intended audience.

An ideal user experience agency can propel the UX with appeal and readability, which will boost SEO efforts, ensuring high crawling from search engines.

Readability refers to content optimisation in terms of clarity, information, and relevance, enhancing the page’s authority for that subject in search engines. Keywords and on-page optimisation aid and boost readability factors, improving the browsing experience.

Do not target keywords incessantly to drive the page’s ranking higher on SERPs, or it could negatively affect content quality and readability. All readability factors ensure clear website page structure and accurate rendering on devices and browsers, contributing to a fantastic user experience and higher engagement. The content needs to be concise, legible, and with proper formatting for the best results.

4. Keyword research

Keyword research for improving user experience

Keyword research affects everything from web design to site messaging to navigation to the content of the site. While keyword research isn’t a “best practice” that you can simply implement into your website, it’s essential for many of the most straightforward practices outlined here. Keywords give us extremely valuable insight into how searchers consider our products or services.

5. Meta descriptions

You can see meta descriptions with the URL in the search result. Here, you’re given a bit more room to bolster and expand on the title tag message that caught the audience’s attention. You have between 30 & 300 characters, with 150 being optimal, a minimum of for the most critical information.

Again, write what searchers might find valuable and encourage them to click through to your site. Remember to handle the needs of your target audience using their language. One caveat here: don’t spend an excessive amount of time on this as Google rewrites these tags in search results if you over optimise them.

Final Thoughts

Your website ranking owes much to SEO efforts along with UX design. Google’s ranking factor strategies focus on user experience and approach more than ever. Evaluate your website in terms of your visitors’ experience and focus on on-site navigation, content readability, and aesthetic design to ensure high website performance and success.

3 Best Front-End Technologies for Startups

3 Sep.2020

Best Front-End Technologies for Startups

Front-end technology stack entails engineering what end-users will see. This implies that the primary focus should be offering convenience by having an impressive UX design. Tech stacks act as the tools used to design these elements of the front end.

However, the tech stack is not the same. They vary with the cost and functionality. In this post, Saigon Technology, a top software development company in Vietnam, shall highlight the top 3 tech stacks startups can consider for your web projects.

1. Angular

Angular

Website: https://angular.io/

Angular was first introduced in web development by Google in 2009 and has since gained popularity and acceptance among developers. This front-end framework has undergone substantive evolution over the years (with the latest version released in February 2020) and today, has gained preference by more than 44% of front end developers.

Several factors contribute to its wide application in the market, other than it being open-source. This stack allows developers to create dynamic and interactive applications, thanks to the composite of features it comes with like two-way binding, dependency injection, AJAX handling, RESTful API handling, templating and modularization. Another impressive attribute of Angular is that you do not need third-party libraries to create a dynamic application.

Some of the top advantages of Angular include:

  • The functionality is very impressive. As stated, it has eliminated the need for third-party libraries. With the official library, you get all the tools you would need for a fully functional app.
  • Google supports it and that is a huge plus. This means it has long-term support and the Angular ecosystem is continually being scaled up. This also speaks to the stability of the framework.
  • The inbuilt TypeScript language, which is a superscript for JavaScript, is every developer’s dream. The improved refactoring, auto compilation and navigation services make debugging and maintaining large codebases easier.
  • The Modular structure of organizing code into buckets makes it easy to break code into manageable components, which can be divided across teams and re-used. It is also worth mentioning the associated ease of testing.

2. ReactJS

ReactJS

Website: https://reactjs.org/

React is an open-source JavaScript library developed by Facebook in 2013. It comes with JSX and Virtual DOM as the main features. The JavaScript eXtension (JSX) allows developers to use simple HTML Style code to modify DOM. The overall result is improved development efficiency and overall site performance. It also helps to note that JSX is compatible with all browsers.

Virtual DOM is a copy of a site’s DOM. When JSX is used to update DOM, Virtual DOM is created to help point out the parts on the DOM that need changing. This helps reduce computing power and loading time for a website.

The main advantages of ReactJS include:

  • This framework is relatively simple and easy for developers to learn. Developers should find it quite easy to work with ReactJS.
  • The reusability of components allows for progressive development. Every component comes with its unique logic and controls, thus easier to develop, maintain and re-use.
  • The Virtual DOM is perhaps its coolest feature. It makes it easier to identify the changes that need to be made on the actual DOM and even suggest the most effective ways to apply these changes.
  • Has a relatively broad ecosystem, which means it is easy to access materials and support on the framework.

3. VueJS

Website: https://vuejs.org/

VueJS has also gained some massive traction among developers over the years. Since its inception in 2013, it is only second to React in popularity. VueJS offers a multiplicity of features and overall impressive performance. The gentle learning curve is impressive, but there is more.

VueJS’s development environment is modular and flexible. Developers can re-use code thanks to the loosely coupled single-file components, thus shortening development time. Further, it is easy to sort through the code base since all the data are stored in the .vue file.

Other pros of this framework include:

  • VueJS has a rich ecosystem with a wide collection of tools and libraries for an amplified coding experience.
  • An inbuilt reactivity mechanism automatically refreshes the user interface, thus minimizing lines of code and development time.
  • The VueJS community is large and continues to grow. Developers are guaranteed access to support and continued contribution to the framework.

Conclusion

While the many JavaScript frameworks and libraries can make it a challenge to settle for the best, these rank at the top of tech stacks startups can consider. Other than offering impeccable performance, they have gained the admiration and approval of the developers’ community, thus worthy considerations for startups that come with guaranteed optimal performance.

What Will Actually 5G Mean for Web Designers?

18 May.2020

The 5G Internet

Technology is always advancing so we’re used to innovations being announced almost every year, but no one could have expected such an extraordinary innovation as 5G. This is going to change the way we connect to each other forever, as well as almost completely eliminate connectivity issues.

5G will be especially beneficial for marketing and web designers because it will destroy all of the rules you’re used to right now. Your imagination will be limitless and people will finally be able to see the depth of your brilliance as a web designer.

Let’s see exactly what 5G means for your career:

1. Getting ready to work with 5G

A women clicking selfie

The key to succeeding with 5G as a web designer is to start working with it before things are even in motion. Remember that not everyone is lucky enough to live in an environment where 5G is new. Some parts of the world still hold 3G as the newest innovation. If you focus only on 5G, you’ll downsize your audience a lot because the majority can’t use it just yet.

Experimenting with 5G is still possible and highly advisable, though. 4K and VR are some of the most interesting new experiences 5G offers for web designers. The more you practice, the more success you’ll have when the world finally catches up to you.

Once the new technology becomes the norm and new standard, you’ll know exactly what you can do with it. Others will still be in the experimentation ages, giving you an edge and an advantage.

By the time your competition catches up, you’ll already be at the top of the industry. Your audience won’t have a need to do business with anyone else.

2. What to remember when working with 5G

Even though 5G is going to bring a lot of positive things to the web design community, it will bring some challenges with it, too. If you want to win the audience over and stay ahead of your competition, you’ll need to think long and hard about how these challenges can be overcome. It might sound easy, but it actually takes a lot more consideration than you might have anticipated.

One of the most important things to remember is that 5G won’t become instantly available to everyone. Instead, only major cities in first world countries will be able to reap the benefits of 5G in the beginning. It might take a world a while to catch up. People are going to be switching to 5G from 4G gradually, meaning that you’ll need to work with content easily viewable in both forms.

The transition from 4G to 5G can take anything between a few months and a whole year, so this isn’t a period you can simply wait out and then start working on 5G. After all the major cities have been connected to 5G, small countries and cities will begin their transition. This is all pretty complex right now, proven by the fact that even carriers don’t have the perfect system in place for 5G yet.

3. Better mobile experiences

People today use their mobile phones more than anything else. Any good website designer takes this fact into account when they’re designing a website or webpage. After all, UX is the present and future of web design. You have to think about how the customer interacts with the internet in general and how they will interact with your website. In other words, you need to make sure it can be accessed on the go.

5G will help you greatly in this quest. Instead of thinking about how to get the website to work, you’ll have a new concern: how to provide better, richer, and stronger experiences with the new connectivity. People will rightfully expect innovation with the new technology.

On top of this, you’ll need to take into account other devices such as smart glasses that will surely be popular in the future. 5G is going to fill the gap between computer and mobile users, though, which will make your job as a designer much easier.

4. Fast video streaming

Video is already insanely popular and useful in the world of marketing and it will only continue to increase in popularity thanks to 5G. Videos will no longer be slow or lag on a user’s device. Streaming is predicted to be between 10 and 100 times faster.

In other words, with 5G and one of the best SEO companies on your side, you’ll be unstoppable. The combination of 5G and good SEO will bring highly targeted traffic to any website you design and improve conversions significantly.

How you implement videos into the websites you design will be entirely up to you. Absolutely nothing will be able to limit your creativity, simply because you’ll finally have technology strong enough to support any vision you have.

Just imagine being able to play videos in 4K resolution without worrying all of your hard work is useless because barely anyone will be able to see it. In fact, you can even put videos as background images of web pages. This can serve to highlight some services and products, making people more likely to actually buy them.

5. Virtual and augmented reality

We’ve all heard of VR and AR, but no matter how impressed we are by them, they’re not really accessible to us. 5G says it’s time for that to change, making virtual and augmented reality two of the most important tools you can use as a web designer. Most people who are in web design are already familiar with 3D videos and they’re experimenting on how they can implement them into websites. AR apps are no different.

Essentially, this kind of technology could allow you to simulate the visitor’s surroundings, but with the product, you’re trying to sell somewhere neatly put in the picture. This helps customers visualise the product in their homes and makes them more likely to purchase it. After all, they already know the perfect place to put it! More people will make the investment if they know they’re not just wasting their money. Your elaborate AR design shows them they can’t afford to buy the product.

On top of this, it will be possible for customers to virtually enter the store you create. This store will be filled with the products you’re trying to sell, easily convincing them they’re making the right choice by shopping with you. 5G is there to ensure fast connectivity and no loading issues, allowing you to go overboard with content in the best way possible. Any website will be able to handle anything you throw at it, allowing you to relax and let your creative juices flow.

Conclusion

As you can see, 5G will have a significant impact on all areas of web design. You have to be smart about it, though, and do your research on time. Right now, you’re one of the first people who recognize the amazing possibilities 5G offers. Getting ahead of the competition means staying as smart and up to date with what’s going on as you are now. We’re confident you’ll be able to make a name for yourself with this technology and that you’ll absolutely thrive.

5 Web Development Best Practices for 2020

20 Feb.2020

web development best practices feature image

Many companies in the world develop and design websites. And we all know very well when a company established first of all its website is developed. Because this is the era of IT and peoples prefer to work online. So website development is very common these days. And every website development company wants to develop the best websites for its clients. In this article, I’ll write about 5 best website development practices that help them to develop their websites more efficiently.

1. Understand the big picture

This means that first of all understand the whole project and its requirements. What we have to develop what are its specifications. Some developers love to code too much they don’t understand the project and end the project by code over code again. They then do the planning phase of the project. So best practices are that in website development, first of all, make modules chunk of the whole web project and give a period to every module and chunk. After this allocate tasks to every team’s member if web development is doing in a team. And do all tasks in a sequence as decided at the start of the project. So planning at the start of web development and understand the whole project is best practice.

2. Write smarter, not more

The second practice for the best web developer is doing too much code and unnecessary things is not a good practice. A good practice is that every LOC (line of code) should have a necessary and definite purpose. Too much code becomes the cause of bugs. So it is recommended that every LOC (line of code) should solve a problem or provide a necessary feature to our webpage. When a programmer does too much code its difficult for other persons to understand as if he sells his website to another company or person. For good results do LOC (Line of code).

3. Don’t reinvent the wheel

If you are constructing a house, would you start construction without any map or scratch? 

Or by seeing nearly constructed hose you would develop your house? Before every construction or development, it’s necessary to follow a map, framework or scratch to follow for construction because they give direction to the constructor. In website development, website development companies should have a framework or structure according to which website will be designed. This will not only save time but it will also help inexperienced programmers to work easily and help them to easily understand the website project. So a web development framework is also a best practice.

4. Consider the future, but not too much

Website development companies should consider the future but not it means that they should work on innovations that are close to the future. But if they are developing a website they should develop the backend according to a few months ago or outdated technologies. Because these technologies are more understandable for the programmer instead of the newer ones. So the point is that programmers should use new technologies in the coding or their work but not too much. Because they use just new technologies in their website development their work becomes the default and complicated. However, a good practice is to use old technologies more than newer ones.

5. Write testable code

Testing is an essential tool for a website developer. This is a best practice to write a testable code. Although some code is written in a way that is difficult to test. But programmers should write code that would be easily testable. Programmers should make sure to follow good practices and write easy to read and testable code. Because without testing you can’t find the bugs in your code. And without testing our code is useless. So code should be written testable and tested after every module or chunk completion. Programmers sold apply efficient testing techniques on their code.

It is recommended that we use good practices for website development. I suggest all web site development company in Egypt should apply these practices to develop their websites.

10 Best Front End Development Frameworks to Choose for Your Web App

17 Feb.2020

Front End Development Services

Every other organization these days is paying attention to improve user engagement, ROI, web efficiency and most of all, make their website look great. They are ready and willing to pay any price for the best front end development services.

Why? Because it’s directly correlated to boosting the business visibility.

When you are sharing the requirement of your web application with the developer, they will ask you which front end development framework you would like to use. These are your options:

1. Vue.js

Vue.js

It’s a JavaScript library designed to let you construct diverse web interfaces. If you simply mix it with other tools, it can turn into a front end framework.

Vue.js started as an individual project and has now become a trending JS framework. It’s progressive. That means you can use it for one portion of your project. It has all the configuration you need to make front end development stand out.

Website: https://vuejs.org/

2. React

React

Facebook developed this front end framework. It’s very robust in building a compelling UI. It quickly marked the top spot amongst all frameworks because of its distinctive features.

React works with virtual DOM. It is quick in updating changes of the user without affecting other parts of the interface. It connects DOM to user interface functionality. You can also reuse code components on every level without rewriting everything from scratch.

One direction flow of data ensures the code is stable throughout. Whenever you are applying updates, only the components chosen will experience change. It comes with an open-source library containing a variety of tools.

Website: https://reactjs.org/

3. Angular

Angular

Angular is more than just a suite of the library. It is an all-encompassing solution that allows developers to focus on other important tasks instead of searching for libraries. This framework is created in TypeScript to provide all benefits on the table; be it class syntax, arrow, functions async and more.

It’s ideal for big teams. Its modules allow teams to work on their respective section without breaking into the code of others. It has a lot of versions with modern logic and features for addressing the challenges in web development.

Website: https://angular.io/

4. Ember

Ember

Apple, LinkedIn, discourse, Twitch – these are some of the popular websites developed using Ember. This framework was released in 2011. It was primarily written in JavaScript. It’s not just capable of creating dynamic client-side apps but mobile and desktop apps as well.

Google, Facebook, and Amazon have used this front end framework for some of their projects as well. Its friendly API makes it easier for you to get your job done. Developers have to write very less code when they are using integrated templates. These templates upgrade when the underlying data changes. It allows developers to focus on what makes their app unique.

Website: https://emberjs.com/

5. Sass

Sass

It’s one of the most reliable, robust and mature extensions of the CSS language. It is compatible with all versions of CSS. It even helps in extending the functionality of the existing CSS of a website. This front end tool is easier to use. It comes with a variety of functions for duplicating colours. Best of all, its library features modern features.

It includes two syntax options – SCSS and Indented. The former uses the .scss extension, whereas the latter uses the .sass file extension and indentation instead of brackets.

Website: https://sass-lang.com/

6. Npm

Npm

Node Package Manager (Npm) is designed for JavaScript. It helps you discover packages for reusable codes. Its registry contains 800,000 code packages. It’s popular among open source developers for sharing software. Some organizations use it for managing private development.

Npm is free to use. You just have to download it and get started. It includes a command-line client that you can use for downloading and installing the software. You can also use it for managing public and private with the same workflow.

Website: https://www.npmjs.com/

7. Django

Django

This framework is ideal for building quality web apps. It’s popular because of its fast-developing APIs and web apps. This open-source framework supports agile development back end web apps without writing lengthy codes. Developers say this language is versatile, scalable, fast, and secure.

So far, 12000+ projects have been built in this framework. Developers are a big fan of the Django framework because of its modern view on problem-solving. It’s based on Python, which is one of the highly used programming languages around the world.

Website: https://www.djangoproject.com/

8. Laravel

Laravel

It was created by Taylor Otwell in 2011. It uses the MVC architectural pattern for building apps and websites. It’s based on PHP. Lumen framework is another form of Laravel framework used by coders for its efficiency.

It reuses the existing components for different frameworks to create on a final web app. The final product is hence more pragmatic and structured. It’s packed with rich functionalities to speed the process of web development.

If you are familiar with core and advanced PHP, you will find Laravel even easier to use. You won’t have to go through the trouble of developing a website from scratch. It has 20 built-in libraries and modules to build an app with abundant features. Each module is integrated with a composer; a tool that lets you create a project as per the framework.

Website: https://laravel.com/

9. JQuery

JQuery

It’s a small yet fast JavaScript library. It’s very handy for doing HTML document manipulation, animation, effects, and event handling. It has a very simple to use interface, and it works across most platforms.

JQuery is exceptionally lightweight, enabling you to write less code and do more. It was designed to make it easier to use JS on websites. You won’t have to write lines and lines of code to accomplish simple tasks.

Its library contains features such as CSS manipulation, DOM manipulation, HTML events, animations, effects, AJAX and more. Netflix, IBM, Google and a number of other giant companies are working with JQuery.

Website: https://jquery.com/

10. Backbone.js

Backbone.js

It’s a lightweight and efficient JavaScript library. It is not a web framework yet, but it has a powerful library that allows you to build single-page web apps just like any other front end framework.

It was developed by Jeremy Ashkenas. It supports the model view presenter architecture. It doesn’t contain all components for building a full-fledged web app, though. You would have to integrate it with Unsercore.js and JS for designing and developing apps or websites.

It is ideal for small projects. It’s also friendly for beginners. Developers might not recommend you to use this framework if you want to develop a sophisticated app.

Website: https://backbonejs.org/

How to Choose the Right Framework?

It’s essential to understand what a front-end development platform is for. This ready-made canvas helps build software by reducing the development time. Many developers compare the framework with a set of plumbing tools.

Just like each plumber has a personal preference over which tool to use, front end development works in a similar manner. Every developer tends to prefer a different framework based on the project at hand and their expertise in front end development services.

A front end framework is a base for writing the part of the website that end users will see and use. If you can’t decide which framework to choose from the above, use these tips for narrowing down your options:

Project size and business goals

Different projects require different frameworks. Before you pick one, analyze your project and understand what’s important to you and what’s not.

List down your business goals. Let’s suppose it’s an enterprise-grade project that requires dealing with a large volume of users. You will need something consistent. In that case, developers would recommend using Angular or React.

Flexibility

Always choose a flexible framework. It must be easy to use and customize. Angular is very easy to use, and it’s quick as well. Vue and React, on the other hand, are highly flexible. They let you swap components as needed.

Performance and productivity

Performance is another critical factor to consider when choosing the right framework. Most of the front end development frameworks discussed above are great with performance. To help you decide further, pick one that doesn’t just offer excellent performance but speed. This will boost your productivity, and you will be done with the project sooner without compromising on the quality by choosing the right front end development services for your project.

Mobile version

Sometimes, a mobile version is not the priority initially. That’s ok, but chances are you would need one in the future.

The thing is, not all front end development frameworks are good with mobile. Therefore, even if there are slight chances that you would need a mobile version in the future, pick a framework that supports mobile.

Developers would be able to reuse code from the web application and create a mobile version. This could save you time and money. If the framework doesn’t support mobile, be prepared to spend extra time and bear more expenses.

Hopefully, you now have all the information needed to choose the right front-end development platform for your next project. Get in touch with a company offering front end development services to discuss your requirements.

5 Best Elementor Widget Plugins for 2020

20 Jan.2020

Elementor Widget Plugins

There is no doubt that the Elementor page builder is a great website builder available for WordPress. It is offering you some of the great features. So you can create almost all types of websites pretty easily. However, there are times when we wish that we could simply have more features or widgets to try out and this is where the Elementor widget plugins come into play.

There are quite a lot of third-party Elementor Widget Plugins available, which adds more and more features to the Elementor page builder. In case, if you are too looking for Elementor Widget plugins, then let me just go ahead and share a list of 5 Best Elementor Widget Plugins for 2020 with you.

So here we go:

1. Mighty addons

Mighty-addons-for-elementor

At first, I have the Mighty Addons. The best part of this Elementor widget is that it is completely free to use and loaded with features.

The thing I personally liked about this addon is that it is pretty lightweight. This will surely help in eliminating loading issues.

Also, Mighty Addons works extremely well with any WordPress theme that supports Elementor. So there is nop need to change the theme to use this widget.

Plus, with this addon, you will be getting a bunch of widgets like the MT Testimonial, MT Progress Bar, MT Counter, MT Button Group, MT Before After, MT Gradient Heading, MT Flip Box, MT opening hours and so on. Also, the team behind the add-on is adding more and more features.

What’s more? The widget is also backed by a dedicated support team. So be assured that no matter when you face a problem, their team will help you with all the support and updates.

https://wordpress.org/plugins/mighty-addons/

2. PowerPack

PowerPack-addons-for-elementor

If you are looking for a bunch of widgets to play with, then PowerPack is one of the best Elementor Widget Plugins available out there. The best part of this addon is that it comes more than 60 widgets.

These widgets include FAQ Schema, How To Schema, Image Gallery, Testimonials, Content Ticker, Scroll Image, Magazine Sliders, Video Gallery, Card Slider, Advanced Tabs, Off-Canvas Content, Showcase Widget, Popup Box and so on.

Moreover, the addon is also pretty lightweight. So your website loads fast without any lags. Also, you will be getting pixel-perfect designs that are completely mobile responsive. The addon also works pretty smoothly on multi-site setup and the best part is that you will be getting regular updates for better compatibility with the latest version Elementor and WordPress.

However, this addon is not free. Instead, it comes with two different plans, which are the yearly and lifetime and both of these plans offer you WooCommerce Widgets, and you will be able to use the addon on unlimited websites.

https://wordpress.org/plugins/powerpack-lite-for-elementor/

3. The plus addons for Elementor

The-plus-addons-for-elementor

The Plus Addon For Elementor is offering you up to 80 powerful Elementor Widgets. Along with that, you are also getting 18+ templates, and it comes with 300+ UI Blocks and Amazing Listing Builder for post types. So you can give your users the best experience possible.

Talking about the Widgets, with this one, you will be getting Animated Text, Smooth Control, Circle Menu, Pricing Style, Protected Content, Audio Player, Parallax Background, Segment Background, Canvas Background and so on.

Also, the Addon is offering features for the WordPress website designers, developers, and webmasters. Talking about the features, there is no coding knowledge is required. Also, the theme is extremely lightweight and mobile-friendly. Plus, it is WooCommerce Compatible, and you are getting a bunch of other features.

However, this Addon is not free to download. The Addon has prices for a single website and 3 websites and both of the plans are valid for a year only.

https://wordpress.org/plugins/the-plus-addons-for-elementor-page-builder/

4. AnyWhere Elementor

Anywhere-elementor

In case if you are in searching for a free yet best Elementor widget plugin, then do check out the AnyWhere Elementor. This one is available as a free and premium version and it allows you to insert Elementor pages, library templates, and global templates anywhere using Shortcodes.

However, it does not offer you a huge list of available widgets, though. But you are getting the basic widgets like the Post Navigation, Search Form, Custom Fields, Custom Taxonomy, Post Author, Post Image, Post Blocks, and so on.

Also, you will be getting a bunch of functionalities with this one. Like global post layouts, post archive layouts, WooCommerce support, you will be able to design 404 pages and search page layouts.

As far as it comes to the pricing of AnyWhere Elementor Pro, you are getting 4 different plans and the plans are pretty affordable and reasonable. However, a piece of advice from me to you would be to start with the free version at first.

https://wordpress.org/plugins/anywhere-elementor/

5. Elementor extras

In the end, I have the Elementor Extras. This addon is also offering you a bunch of widgets for Elementor. The premium version of the widget comes with 17+ new widgets and 4+ new design settings.

Also, you are getting a few design settings. Like you will be able to add a parallax effect to any widget or column, You can create parallax backgrounds for sections, stick any Elementor widget or section to its parent, and so on.

As far as the widgets are concerned, with this one you will be getting post extra, search form, off-canvas, slide menu, Google Map, audio and video player, Gallery Extra, Gallery Slider, Heading Extra, Text divider, Image comparison, popup, Age gate and so on.

However, this addon is not free. Instead, it comes with three different pricing plans, which are single, unlimited, and lifetime and with all of the plans, you are getting 31+ widgets and extensions. Also, they are offering 14 days money-back guarantee.

Conclusion:

So those were the 5 Best Elementor Widget Plugins for 2020. Now go ahead and check out these Elementor Widget Plugins and see which one works best for you. Also, if there is anything you would like to ask, do comment below.

About the Author:

Naveen calls himself a Digital Mazdoor. Basically, he is a Digital Marketer by Profession, a blogger by passion and kind by nature. He is working with JoomDev, the guys behind the Astroid framework and JD builder, the Drag & Drop Joomla Page builder. Apart from this, he loves to research and converts new ideas into reality. You can follow him on Facebook & Twitter.

9 Web Design Tools to Make Your Work Fabulous in 2020

23 Dec.2019

web-design-tools

With a rapid splurge in the emergence of new design tools and technology in the web design and development industry, you can create the most stunning website. These high-end tools enable you to create the elements of a website quicker than before.

Earlier, the web designing process was a bit complicated, wherein you needed people to write codes to create even a simple website. Now, all you need is basic knowledge about web design software, and there you can create engaging websites without breaking your head over complicated programming language.

Though you might feel it’s a no-brainer job, it is not as simple as it sounds! To grow in this field, you also need creativity, talent, perseverance, commitment and the right set of tools to work smartly.

In this blog, I will be highlighting a list of 9 design tools that will help you boost your skills and get the most out of them!

1. UXPin

Website: https://www.uxpin.com/

UXpin

Features include:

  • Interactive form elements
  • Vector drawing tools
  • Code components
  • Built-in libraries
  • Real-time collaboration functionality, etc.

This popular high-end website tool allows design and coding. Here, you can interact with the code and see the change in real-time. The best thing about this is that it helps you to design, prototype and collaborate – all in one place.

The API request functionality helps users to send external API requests and integrate additional features that can interact with the elements of the code. Be quick to subscribe to the tool at 9$ per month.

2. Sketch

Website: https://www.sketch.com/

Sketch

Features include:

  • OpenType features and variable fonts
  • Smart layouts
  • Introduce sketches for team
  • Lightning-fast prototyping
  • Intuitive interface
  • Powerful vector editor

Their third-party developer community is known for its fantastic extension, plugins, and integrations.

Bring your ideas to life by using easy-to-learn and intuitive sketches in a built-in grid system. It has a variety of plugins and new versions of the software that makes it extremely versatile. It’s a popular UI and UX tool, so get your personal license at $99 per year. It’s also a great tool for your on-demand app development needs.

3. Avocode

Website: https://avocode.com/

avocode

Features include:

  • Code output optimization
  • CSS conversion
  • Color conversion
  • Retina graphics

Here, you can share design files, code websites, discuss changes and prepare mobile apps and newsletters faster. It’s an excellent tool for front-end designers. It is helpful in the automatic generation of code pieces for exported pictures that facilitate the process of transition from visuals to codes.

They have also come up with new features like Avocode SDK, design tags, annotation tool, copy editing tool and likewise. Start any plan with a 14-day free trial.

4. Adobe XD

Website: https://www.adobe.com/products/xd.html

Features include:

  • Hover trigger
  • Re-design plug manager
  • Component stats
  • Enhanced creative cloud libraries integration
  • Coediting
  • Share mode

It’s free to download tool with basic features. Adobe is a well-equipped tool with all essential elements that are apt for non-static interactions.

Get advanced features like voice prototyping and feel free to import plenty of UI kits and libraries from other sources to improve the scope of your projects.

It’s equipped with an integrated sharing tool that allows feedback so that you know where your designs stand.

5. Figma

Website: https://www.figma.com/

Figma

Features include:

  • Developer hand-off
  • Built-in commenting
  • Prototyping
  • Multiplayer collaboration
  • Live share
  • Team libraries

I have used this tool for a long time now and love their prototype and handoff functions. Here, designers can work better together using team component libraries and multiplayer functionality. Multiple designers can work on the same design file at the same time.

With this, you get all the capabilities of Sketch+Abstract+Craft+VS Live Share+FreeHand+Zeplin+Dropbox and much more.

Tweak frames, add screens in real-time and navigate presentations from your phone, share files and more. Get yours at $12 per editor/month.

6. Smartmockups

Website: https://smartmockups.com/

Smartmockups

Features include:

  • Ever-growing mock-up library
  • Professional photos and isolated objects
  • Up-to-date with the latest devices
  • Upload images in JPG, PNG or GIF
  • Third-party integrations

It is the fastest mock-up generator available in the market. Create stunning, high-resolution mock-ups inside your browser within one interface across multiple devices. Get your hands on animated mock-ups using the latest device previews, customize each mock-up and find unlimited combinations. Get your premium plan at $9 per month.

7. Webflow

Website: https://webflow.com/

webflow

Design, Build, Launch.

Features include:

  • Build website interactions and animations visually
  • Create content structure and design with real data
  • Design your store visually
  • Edit and update content on the page

Design your site without any codes. Yes! It is possible. Webflow has a relatively similar interface like Photoshop so that you can use it well. Make responsive designs 10x easier and change the sites CSS or HTML tags before exporting.

Take full advantage of Google fonts, code access, high-quality cms, easy storage and full export of the design code. Surprisingly, it is free for two e-commerce website development projects. Try it!

8. Landingi

Website: https://landingi.com/

landingi

Features include:

  • Drag and drop landing page editor
  • Design for devices
  • 200 gorgeous templates
  • 5,000 images
  • 800 Google fonts
  • One-click duplication, etc.

Are you looking to create higher converting landing pages? It is a God-given gift for all the creative web designers!

Create and optimize your custom landing pages without any programming skills. This tool has already been tried and tested by 4000 companies who have managed to create faster-landing pages and generated potential traffic. Grab it for $ 39/month.

9. Axure

Website: https://www.axure.com/

axure

The plus point about this tool is that it is a powerful way to plan, prototype and handoff to developers without any coding.

Features include:

  • Build interactions from Sketch assets
  • SVG imports
  • Animation effects
  • Automated redlines
  • Code export, etc.

It consists of a perfect blend of powerful prototypes and design tools that will immensely help you in the final stage of designing. Export your files to the Axure cloud so that all your designers can work and collaborate.

Choose your desired web design tool!

Even if you are a beginner or a seasonal e-commerce website designer, you need the above tools that are effective in designing websites, prototyping, creating a layout, developing incredible websites and more. These tools will enhance smart work and promise to give you amazing results.

Author Bio:

Kim is a software developer at NectarBits, a creative apps development company. With a knack for writing and her technical knowledge in the field, she now wishes to enlighten people through her writing abilities.

9 Basic Things You Must Do When Designing a WordPress Website from Scratch

22 Aug.2019

Designing-a-WordPress-Website

Creating a website from scratch is no longer a difficult thing. It doesn’t require any hard coding or designing skills. Of course, it was considered a difficult job when websites were created in HTML and CSS. It was very time-consuming and challenging.

The invention of content management systems like WordPress has made it really easy to develop a website from scratch. WordPress is a user-friendly and easy-to-manage system, it makes it accessible to almost everyone. Millions of websites are running on the WordPress platform today. One can easily get attracted to the popularity of WordPress while developing the very first website.

Even though no coding skill is required when it comes to WordPress website development from scratch, there are several basic things you need to do to have your website up and running the way you desire. Let’s discuss those.

The basics of designing and developing a WordPress website from scratch

Compile the content

First of all, collect and compile all the information and content you want to put on your website. It is as important as other things in the development process. It will enable you to manage your proceedings smoothly and efficiently.

Domain and Hosting

domain-and-hosting

Next, you would need a domain name and web hosting to start your website. It gives you a sense of professionalism. Choosing a domain name is not rocket science. You just need to be a little careful. The domain name should not be too fancy or weird to remember. Rather, it should be a simple and catchy one.

Installing WordPress

Once you are done with the domain name and hosting, you are up for the next step.

It is time to install WordPress. It is a super simple task. Just follow the simple steps:

Go to the hosting account → Access the cPanel → Click on the WordPress Icon → Choose the domain name → click on install now

This will take you through to the installation process. If you need a manual installation then you must recheck with your web host as most hosting companies provide one-click installation feature.

Choose a theme

After completing the installation process you can choose a theme for your website.

It is just another great feature of WordPress. You can choose from a wide range of professionally designed themes or even customize one specifically for you.

Finding a theme is an easy job again. Go to your WordPress dashboard. You will find a number of themes here. Choose the theme that suits your purpose.

Once you have found that you can easily install the theme. Choosing a responsive theme which can look good across all devices is always a smart choice. The guys from WordPress examples suggest you look at the Divi Theme.

After setting up the theme you are ready to create pages and adding content to it. This is what you were waiting for. You can insert any content or images you want to. But do not forget to create a homepage for your website.

Using a static home page

Using-a-static-home-page

When you create a new WordPress website it looks more like a blog post.

Don’t worry, it is because of the default settings. You can set it right by making some changes in the settings menu. Go to the Reading settings in the settings menu and select a Frontpage.

Creating the menu

Once you have added the pages and content to your website, you can create a menu consisting of all the pages. It makes navigation easy for users.

Customizations

You can customize the page titles and taglines from the settings menu. You can even disable the comments for a particular page.

Installing plugins

Plugins improve the functionality of your WordPress website. Plugins are small scripts or programs which give new heights to your newly built WordPress website. They add more features to your site and increase its capability. You can do a lot to your website using WordPress plugins.

Boost your SEO

Boost-your-SEO

What you will expect from your website ultimately is a good search engine ranking. Although it depends on many factors, WordPress is loaded with SEO boosting plugins. You can use them to make your website more SEO friendly. WordPress examples recommend Yoast SEO.

These are some simple know-how which can help you in developing a WordPress website. You can easily develop a functional website from scratch with very little knowledge of WordPress. Now if you feel you are familiar with the basics of WordPress you can look at it a little deeper. You can expand your development skills using PHP and HTML making you capable of handling bigger modifications for your website.

Author Bio:

Emily Johns is a WordPress Developer by profession and a writer by hobby. She works for Wordsuccor Ltd., A PSD to WordPress theme conversion company and helps global clients in WordPress Website Development. If you need to hire a WordPress Developer to connect with her on Google+, Facebook, and Twitter.