How Has SEO Changed in the Last 15 Years?
Any digital marketing company would know that, over the last 15 years, searching for answers on Google has been progressively easier. This is thanks to SEO’s non-stop evolution. We have seen the rise and fall of so many trends, terms, movements and false claims (remember ‘SEO is dead’ in the mid-2010s?).
The year 2020 has made it extra different as most digital marketing experts have said that SEO remains to be relevant, even more so because of the COVID-19 pandemic.
The year is about to end and, for better or for worse, it’s been a defining year for SEO. Before we close 2020 (for good, we hope), let’s look back at the last decade and a half of what made most of the internet: search engine optimisation.
Here are some of the more monumental changes that paved the way for better search results.
The great panda update of 2011
We definitely don’t want to remember the early days of SEO when keyword stuffing was in and indexing content was more disorganised than our bedroom closet. But thankfully in 2011, Google released the Panda update which proved to end spammy and irrelevant content ranking high.
We can thank Panda for the sophistication of search results enjoy today. It’s definitely not perfect but it’s a far cry from the dubious content and search results we’re glad we’re no longer experiencing.
The knowledge graph
Users heavily influence how search engines think – and through that thinking, Google was able to further enhance search results. This consumer behaviour gave rise to the Knowledge Panel in 2012, which aims to give users concise answers to queries.
It was good for the users but a learning curve for digital marketing experts. This paved the way for sites like schema.org to specialists to make it easier for them to appear on the Knowledge Panel or much higher on organic search results.
In 2014, mobile searches exceeded desktop traffic, and since then digital marketing agencies have pushed for a ‘mobile-first’ or ‘mobile-friendly’ strategy. People are becoming even more mobile-dependent. Users now often search for businesses closer to them. Any inaccuracy on the part of the business leads to lower rankings.
Since then, it has been common practice to optimise your website for mobile devices, creating content that engages the reader and strategically placing display ads where the reader can immediately see it.
Local began to rule
The year 2014 seemed to be Google’s biggest milestone with so many changes to the search engine giant. Along with pushing for a ‘mobile-friendly’ digital marketing strategy, they also went and gone local.
While the Panda Update introduced more a more sophisticated way for pushing the right content further up search results, the Pigeon Update, on the other hand, improved Google’s local search algorithm and made major changes to local organic rankings. For one, they did away with the seven-pack local results and went with just three.
Expert, authoritative, trustworthy content
In the last few years, Google has been actively penalising plagiarised content – if your website had been caught copying content off of other sources without citing them, for the sake of keyword padding, know that your ranking will be so low.
This was a problem since the early 2000s, when spammy content and keyword padding were on the high, and no one was doing anything about it. However, with the Panda update in 2011, things changed greatly.
As well, in 2018, Google came up with E-A-T: Expertise, Authoritativeness and Trustworthiness. This set of standards are primarily targeted at financial and health content but more digital marketing professionals set this as a standard for their own content and their clients’ too as it is an important ranking factor for SEO.
Goodbye, black hat link schemes
Any digital marketing company knows that backlinks are the veins of SEO. The more quality links you get, the more authoritative your content is.
However, there were many agencies who employed questionable methods to manipulate and ‘hijack’ backlinks, such as buying backlinks.
That’s why in 2012, Google has begun penalising content with dubious backlinks – they go as far as banning the website or de-indexing the content altogether. With that out of the way, guest posting and organic linking are more effective – and legal – ways to rank on search results.
Smaller, slower updates
These major changes to search engines and optimisation led to overwhelmed digital marketing specialists. Lately, however, these changes became smaller and more gradual – not too many in-your-face changes that dramatically impact how rankings work. This gave specialists more time to embrace any change and applied their insights to their strategies.
So much has happened to SEO in the last 15 years. Who knows where it will be in the next 15? As long as user behaviour dictates the way we search for content, digital marketing companies will always be anticipating the next big movement.
How to Generate B2B Leads for Your Small Business in a Smarter Way
Every single business aspires to achieve a steady flow of clients. However, not everyone knows how to go about it.
Given the long list of hacks and growth strategies for small businesses, it’s easy to get lost in the woods.
It’s only evident how one witness an average product churning out great revenue, while a genuinely good one struggles to make an impact.
When it comes to securing B2B leads for a small business, the story takes a flippant turn.
Industry reports indicate how only 50% of startup businesses make it past the first five years. Damn right survival is a dirty game, and without a steady flow of leads, you are destined to crash.
Simply put, Leads = Earning.
In this post, we mull 5 surefire ways that will usher in maximum B2B leads (read, your ideal customers) for small businesses.
This is one of a few B2B marketing strategies that work on a reverse methodology. In other words, it pulls prospects towards your business rather than you running after them.
Market research indicates how inbound marketing gains a command being at least 10x more functional than any other approach, for steady lead conversion.
For instance, any potential customer who Googles for “best LinkedIn Automation tool”, and your website pops up among the top search results, you stand a chance of being seen. So, in this typical example of inbound marketing, the prospective customer/client is coming to your site, rather than you having to email or cold call them.
Popular inbound marketing instances include:
- Informational content and well-designed graphics for social media posts.
- Relevant YouTube videos.
- Content marketing across more than one channel/ platform.
At the very core of all inbound marketing strategies lies great content. Content that is not only informational but also drives a call for action.
Start by knowing your target audience. For a small business, it is of utmost importance that you have a comprehensive view of the target audience before you interact as a brand. Besides content, your SEO approach has a major role to play.
You know how they label social media platforms, like Facebook for friends, Twitter for political debates, Instagram for celebrities, and Snapchat for teenage fun.
Well, LinkedIn is one such platform that people relate instantly with work.
That’s right! LinkedIn means serious business. Seldom do you find an individual who has joined LinkedIn just for the fun of it?
LinkedIn is one such platform, when used wisely, can up your B2B lead generation game, better than anything in comparison. Not only can you connect with like-minded professionals and hunt your next big job, but can also exchange ideas, strike up mutually befitting deals, and even start a new partnership.
Exclusive case studies of LinkedIn depict how this one single platform drives the biggest share of the revenue for just about any small-sized business.
LinkedIn automation tools like Lead Connect are a great way to reach out to prospective B2B leads, engage them, and effectively follow up towards a successful closure. Automation has helped several brands to grow at a progressive speed and with the right support by your side, one can always be assured of effective B2B lead generation for their small-sized business.
Freebies still do the trick
An industry survey report suggests how more than sixty percent of consumers prefer testing a free sample before purchase.
Essentially, a rip off dating back to traditional email lead generation, freebies have managed to retain its classic charm. While many small and mid-sized businesses are already into it, not everyone does it right.
Well, you can’t blame the brands all the way. The notion around “Free” stuff has witnessed a lot to finally lose its meaning in translation. Regrettably, the free stuff offered these days by the majority of brands is practically useless.
Hence, one must be careful while promising free stuff to prospective audiences. For instance, if you design and sell premium business templates, make sure they are functional and worth downloading.
Doing so will help you embark on a B2B lead generation methodology, where customers will eventually sign up as they realize how laborious it can be to set themes, shift objects, and manually edit styles for a document.
In other words, it is the power of your lead generation strategy that helps communicate and establish the value of your product/services, offering people a reason to pay.
For any B2B small business owner, guest posting or guest blogging should never be an afterthought. With blogging, the thumb rule is consistency.
Once you set a routine for your blogs to go live, you are already setting out expectations for your customers looking to hear from your brand. As you focus on delivering high-quality content, you will always have a better chance to pull leads to your side.
Guest posting on high DA sites builds trust and credibility for your band. Thus, when one gets redirected to your site, you can use a B2B lead generation tool to identify the source and convert them into worthy leads. In the process, you not only widen your brand reach but also discover more traffic and enhance your domain authority to boost the chances of a sale.
The key to successful lead conversion is interaction.
That’s right! It takes less than 24 hours for a lead to turn cold. Blasting emails is never going to change the scenario. Hence, it is more than important that you make the most out of your interactions.
No matter what product/service you sell, if you have a lead using your product for some time and then going kaput, it’s probably a good thing to lure him back to the game.
Take a cue from Grammarly. They ran an awesome re-engagement email campaign targeting users who used the tool in the past for a brief period and never returned. The company not only pointed out how they wanted them back but also gamified their interaction efforts by awarding a makeshift badge.
For Ecommerce brands, industry reports indicate how re-engagement emails have an opening rate of no less than 12 percent. (which is great, compared to the overall email opening rate of 14 percent). With more than 25 percent of marketers losing potential leads from their email list each year, re-engagement emails are a great B2B lead generation tool.
Besides enhancing incremental engagement, it also promotes lower churn rates, thus re-establishing brand value among inactive subscribers and widening the net for conversion.
Besides LinkedIn automation, free downloads, and guest posts, you can also harness the power of forums, answer questions on Quora, interview influencers, run a quiz, and a lot more.
You see, optimizing your B2B marketing strategies doesn’t have to be difficult. All you need to know is to make the right call at the right time.
Also, it’s a good thing to have multiple options at work. Such an approach will significantly bring down the bounce rate, augment your brand presence, and increase chances of lead conversion.
I am Richard Mullins, a professional content writer, a blogger who always willing to write on technology, marketing, marketing strategies, lead generation strategies, and more,. I love to write some awesome blog posts that will create values for the reader.
Improve SEO Rankings Through Link Building Resources
For any marketer, SEO is an asset. It’s like purchasing a real estate and investing in modernizing your kitchen and bath. That work will amplify the value of your house so that you can sell it in the future for a significant profit. Utilizing SEO tips is nothing less than trying to beat the house in Vegas; the house always wins!
Dave Naylor nailed it by saying:
“My rule of thumb is build a site for a user, not a spider.”
For a visionary and successful marketer, the aim should not only rank #1. The objective should be majorly inclined towards the lead and sales generation.
With changing times, Google updates have also remodelled the SEO strategy. Now, the new, improved SEO focuses on the pattern of people’s engagement with a particular brand, product or service, and the RoI. For in-house SEO strategies, keyword research has lost its prominence. The focus now primarily is on keyword intent and long-tail searches.
The new SEO is more focused on content from audience preferences and choices. So to say, the SEO strategy and content marketing are intermingled and integrated.
The link building in new SEO is now based on qualitatively building relationships. The better content creation and reaching out to the backlinks for outdated content of the competitors, the organic traffic is witnessing optimal enhancement.
The predominant role played in SEO is that of integration of content marketing in strategy progressively being adopted in the present context, globally.
What is Link Building?
It is nothing but a process of getting your website linked to other websites to drive referral traffic. The backlinks enable the search engines to determine the rankings of the sites following the keywords used and is an indicator to Google about a particular site as being worthy of citation. The more the backlinks, the higher the site’s rank.
It is advisable that to optimize one’s site, and the link building must be done through earning links rather than buying or manipulating the links, for long-term business viability. It is a cumbersome process involving longer durations, but getting quality links enhances the rankings on SERP.
Why is it Important?
The Link building is the essential criteria for Google to consider a particular site for web page rankings if it is backed up by high-quality sites linked to its pages. The primary factor weighed by Google is the page linking authority or its popularity, which can be achieved through quality links only.
It can be summed up that for content to rank higher for targeted keywords, and the external websites must be linked to a site’s pages. A domain’s sitewide authority also determines a link’s quality.
Another critical factor is the link’s position on the page, and ideally, it should be placed in the main body of the webpage. The link also needs to be editorially placed; that is, it must be linked based on its quality features and is called editorially placed.
Link building strategies?
Several strategies can be adopted for link building by getting outside sites to link to a particular website and are discussed hereinbelow:
The site-specific content needs to be high-quality, unique, and compelling to attract the attention of the users or the target audience. Secondly, the content needs to be spread across to promote the website and the business. The content must be visually vibrant with the inclusion of images, illustrations, etc. The content must also include original research and related data to attract more traffic.
The industry-specific influencers, such as content writers, bloggers and people having a high following on the social media, must be informed about a particular brand, product or service for broader publicity and must be encouraged for writing reviews.
There is a need to encourage people and acquaintances from similar or niche trade practices to link their websites with one’s website for broader acceptability and recognition. The random linkages shall not reap the desired objectives.
Once the process of keyword selection has been made, it needs to be implemented to the site’s content. There is a need for each page to target the core term and several related terms.
The aggressive and manipulative keyword use needs to be avoided, but if need be, they can still be used. However, the same is not encouraged by Google. The title tag may ideally be between 55 & 60 characters, and some related modifiers must be added around that term or keyword.
It is a site’s additional ad copy that may not always be shown by Google.
Internal link building
The internal link building is the most convenient method to build page links for whom one is attempting to improve the search engine rankings.
A few factors that need to be considered for getting a webpage to rank are:
If the texts or phrases different from the Anchor Text are used, the ranking advantage is lost sight.
To say that the essential thing in ranking a particular page that the search engines consider in expressing the content of a specific site is the actual or the anchor text used by the linking page.
Linking page quality
The quality of the page sending the link is another significant factor in giving a boost to the rankings, as the search engines only allow the links from high-quality and trusted pages, rather than unrelated or questionable sites or pages.
Link’s target page
It is better advised or proper not to link the site to the home page as it becomes difficult for the respective pages to optimize rankings due to their lack of link equity generation ability.
To own link pages from own content, it can easily be determined as to what kind of anchor text needs to be used in which particular page it needs to be pointed, and the enhanced content quality of the linking page can also be ensured.
Whereas, in the case of the elements as mentioned earlier, the possibilities of achieving control in getting other linking sites to achieve optimum results is beyond one’s control.
For achieving an unparalleled boost in rankings, one’s efforts need to be focused on internal link optimization, as quality inbound links having quality anchor texts assigned to appropriate pages, is ensured primarily at lower or no costs. On the other hand, external link building is also significant, but there is a factor of uncertainty that looms large.
Internal link building tips and tools
Once getting to know about the effectiveness of the internal link building, the following easy steps can help in ensuring setting up of interlinking pages:
For having at one’s disposal several keywords that are relevant and popular, the keyword research tool needs to be utilized.
With the objective of the creation of an information architecture that is search-friendly, the keywords need to be grouped strategically.
Targeted anchor text
Finally, the content can be linked through keywords discovered, and in this way, the intelligent interlinking of the content can be achieved.
The concept of linking the appropriate pages with the targeted anchor text is essential. The right anchor text with the right pages results in optimization and can be effectively achieved through the following:
The site search can be achieved quickly and can be used for the following purposes:
New page linking
The pages on one’s site can be found for linking to a new page. When new content is created, similar keyword variants, having similar mention, can be searched in one’s site that needs to be linked to that page.
Finding a linked page
In case one needs to find a particular author text without knowing the page tile or its URL, the keywords can be typed into the site search for finding the corresponding page, or Google can be searched. It would return all the relevant pages indexed by Google containing the author’s text.
SEO link building wireframe creation
The easiest and simplest way is to map the keywords to be targeted to optimal logical pages. The nearly best-fit page containing that particular author text can be aligned with the author’s text.
Broken link building
The Dead Link Building or the Broken Link Building builds backlinks by replacing links with working links to the target website.
For this LinkMiner tool can be installed that instantly locates the broken links on a particular page (within Chrome Browser). Then, one needs to find pages having lots of outbound links, as the more links in a page increase the possibility of broken links.
Once the broken links are located, the entities running the pages may be intimated via an email about the broken link, and a replacement content can be pitched in return of adding the host link on their page.
It can quickly be concluded that the process of link building is here to say. It is a time-consuming effort and takes time to build, but patience counts. To achieve a higher ranking boost, it must be a long-term process and commitment.
For local link building, the links from nearby locations must be preferred. Most importantly, only high-quality links need to be given preference and relevance. One’s niche activities shall achieve greater rankings, gradually but surely.
Anshul Sharma- CEO of Brandburp, a digital marketing company is a creative man, a motivator, and a person who is making the world ready to apt new technologies and trends in the market. He is a dedicated and passionate entrepreneur who carries a zeal to learn from wherever the scope is. He believes in sharing his strong knowledge base with others.
The Growing Reach of Digital Marketing
Today, in this competitive world, it is challenging to survive. The companies have to advertise their products to gain market share. There are a lot of companies that depend on the Internet for the promotion of products and services. The Internet provides the best platform for the companies to represent their brand and its services to a vast audience.
The Internet also helps companies to gain market share and improve brand visibility. So how digital marketing is playing a massive role in achieving the goals and objectives of the company?
Let us discuss this:
What is digital marketing?
Digital marketing means marketing through various social media platforms to increase the reach of the brand. Digital marketing can help companies to gain a competitive advantage and improves customer engagement rates, which increases profits.
Marketing through various online platforms is known as digital marketing. People are more active on social media platforms and which has changed the way of doing business. Digital marketing has helped to connect with the customers and aware of the brand and its services.
Digital marketing can help a company to gain popularity and improve brand visibility. There are a lot of digital marketing services that can help the companies to promote their brand and increase the market share. Some of the companies have shifted to digital marketing, and have become the top companies in the world.
Benefits of digital marketing
Digital marketing is very popular these days. It helps to get a lot of potential customers for the company, which will result in more profit and sales. Not only this, but it also helps to get traffic on the website and increase brand visibility. Let us have a look at some of the benefits of Digital Marketing.
1. Reach globally
Digital marketing helps the companies to reach the maximum people and tell them about the products and services offered by them as there are a lot of people who are active on social media platforms, which makes the company more comfortable to reach a vast audience.
It helps to reach potential customers and connect them with the company. Also, you will get to know about other companies through these platforms. Not only this it also helps to interact with the existing customers.
2. Build lasting relationships
Many companies believed that it is essential to build a good connection with your customers. Digital marketing can help a company to build strong and long term relations with their customers. If you are available on different social media platforms, then it will be easier for your customers to connect with you.
It helps you to give important information regarding new products or services, exclusive discounts, and new coupons. Not only during the sale, but it also allows your customers to interact with you after the sale. It will build the trust of your customers in your brand and will improve brand loyalty.
3. 24/7 Marketing
Digital marketing also helps you to connect with your customers 24/7. There is no need to worry about the time and place; you can easily connect with the customers anytime and anywhere. It also helps to solve the queries and problems of your customers anytime. Daily interaction with your customers will build trust in your brand and improve brand credibility.
This is the crucial point to discuss. The digital market is a very convenient form of marketing for both the company and its customers. It helps to reach potential customers and tell about the products and services through various social media platforms.
So this way it reduces transportation costs and other expenses of the firm. Also, it is very easy for customers to interact with you and order the products. Your customers can easily track their products which they have ordered.
Digital marketing is a multitasking platform that can handle nearly millions of customers at a time. You can perform a lot of functions at the same time. You can interact with a lot of customers at the same time. Also, you can perform a lot of transactions at the same time.
Even after interacting with many customers at the same time, it gives satisfactory service to every individual. Not only this, but you can also solve the queries and problems of a lot of customers at the same time.
6. Comparison of shopping
Digital marketing helps your customers to choose the best product from a variety of products. It allows the customers to compare the price and quality of the products. It will enable them to select the best product as per their need and budget.
Also, it helps the company to set the price by checking the competitor’s price. If your price is less and the quantity is good, then the people will prefer to buy your product instead of your competitor’s product.
The best part of this marketing is that it is inexpensive. It helps to promote the products and services at less cost as compared to the other marketing options. As there is no cost of rental and property maintenance, so the company can put the money to some other important projects. Digital marketing reduces extra spending and helps your business to save money.
8. Improve market share
This is also one of the advantages of digital marketing. When more and more people came to know about you, then it will automatically improve brand visibility and enhance the market share. It will also help you to increase sales and generate profits.
Benefits of digital marketing services
There are a lot of marketing strategies that a company can follow to achieve its goals and objectives. The companies have to plan some strategies to win over rival firms.
Digital marketing is one of the best strategies which is effective and helps the company to gain a competitive advantage. Digital marketing services allow companies to get market share and increase their profits.
Let us discuss some of the benefits of digital marketing services on your business:
- Digital marketing services will enable you to reach potential customers for your products and services.
- It helps to interact with your customers and solve their queries and problems.
- Also, these services help you to gain the trust of your customers and build their confidence in your brand.
- Digital marketing services help you to reach a large number of people and tell them about your brand.
- These services help you to know about the reviews and suggestions from your customers and provide strategies to help them.
- Also, it helps you to generate leads for your product and help in increasing the profits of the company.
- The services give you innovative and creative ideas to achieve your goals and missions.
- It also helps to increase brand awareness and conversion rates.
- These services help you to reach the maximum number of people and increase the market share and revenues of the company.
- These services also suggest the companies in writing content and posting on different social media platforms.
- Also, it helps to build long term relations with your customers and improve brand loyalty.
The Ultimate Guide on Hyper-Targeted Advertising
Hyper-targeting is basically getting to know more about who your customers are and how you can reach them efficiently to ensure stability in growing your business. Here is all you need to know about Hyper-targeting and how to get the most out of it.
Getting started: About hyper-targeting
In simple terms, Hyper-targeting is a marketing strategy that allows you to clearly identify a target customer and assists in delivering a digital advertising message to a defined audience based on very specific characteristics.
Such a strategy is not restricted to but can also assist you in a variety of platforms like Google, as well as social media sites which include Facebook and Instagram.
For a better grasp on the concept it is essential to develop an understanding of the following terms which are directly linked to how you can benefit from Hyper-targeting:
Buyer Persona: A detailed outline of every individual customer’s profile that defines their demographics, sociographic, professional roles, values, goals, challenges, influences, and most importantly their buying habits.
Segmentation: This allows you to divide/categorise your audience into smaller groups based on how they interact with your brand or their demographics, sociographic, professional roles, values, goals, challenges, influences and buying habits.
Geo-targeting: This is entirely based on location. It can assist you in targeting a broader spectrum which would be a country or a more narrow target location such as a zip-code or a mile-radius near a similar business.
Retargeting: Lastly, the ability to reconnect with audiences that have previously engaged with your brand.
Benefits of hyper-targeting
As Hyper-targeting was previously explained as being a powerful tactic that helps you with your customers thoroughly while enabling you to:
- Send out personalized marketing messages to ensure you send out emails that are relevant to the specified customer and put a stop on sending them information on products/services they have no interest in.
- Make sure your money spent on advertising is not going to waste as you target the correct audiences.
- Generate qualified leads from people you are certain will become your customers.
- Market more efficiently to the right customers on the correct platforms to ensure a stability in your sales.
Hyper-targeting through social media
There are countless ways to use Hyper-targeting to your advantage. Below are three of the most powerful methods that can be proven fruitful for your business!
Facebook has an easy interface that makes it the perfect platform for hyper-targeting campaigns to be carried out effectively. The best place you can start from is targeting specific people by making various audience lists.
Customer audience lists are based on the individuals that match your buyer persona. You have a variety of specifications to choose from to make sure you are an exact match! From life events all the way to past purchasing activity; you can select different things to attract the ideal form of traffic to your brand.
Lookalike audiences tend to use your existing audience to find similar audiences. Facebook gathers the characteristics of the current list and duplicates another with a list of new audience members that match those characteristics.
Saved audiences are targets that are saved in your email and text marketing lists. In this case, Facebook will extract the data of the matched users and enable you to show them Facebook ads accordingly.
Remarketing audiences is when Facebook targets people who have previously interacted with your brand or your website. They track their past performed actions which may include; liking or watching a video posted to your page, or have visited a certain page on your site that may contain a certain keyword.
2. Google Ads
Google has made it sure it doesn’t hold back on offering options to cater your every need. With that being said they have also made it extra easy to target ideal customers.
You are offered two options to choose from being placing a payment to display your ad as a part of the search engine result page or it will be displayed on third-party websites. It’s up to you whether you pay-per-click or display ads on-page.
Each user can be targeted based on the following:
- Search phrases
- Location: Country, City, or ZIP code
- Type of device
- Clicks on your website – be it the pages they have visited or activities they performed in the time spent on it.
3. Email marketing
CRM and email segmentation is the most convenient way to engage with your users directly from your own customer database.
This can be done by:
- Dividing your customer base into segments based on their characteristics or activities.
- Creating content, marketing emails or messages, and promotions that target the specific wants and needs of the segments you have created previously.
- Send personalized emails and run marketing campaigns via SMS.
- Keep note of how your retargeted audience has responded to your campaign.
- Record the final results and keep them in check for the future do’s and don’ts. Use them to continue refining and thoroughly improving the process till you feel it’s flawless!
And that’s a wrap! This concludes all you need to know about Hyper targeting and using effective techniques to deliver your marketing messages across each platform and achieve outstanding results that will aid in the growth of your business!
Sarmad is a professional eCommerce expert with 3 years of industry experience. He is currently working for Addify.co as a marketing executive.
How to Position Your Brand on Social Networks?
Every startup entrepreneur knows how difficult it is to grow their company. And when we talk about growth in the Digital Age, some actions are indispensable for any organisation. One is to position the brand on social networks.
However, this is not such a simple task. It is not enough to create a blog or a Facebook page and wait for followers to fall from the sky or to open a YouTube account and not launch videos frequently. Even if it does, the content should spark interest in the audience. It is necessary to create a solid strategy on social networks to achieve good results.
The first step is to understand the behaviour of users on each network. This will help you choose the most appropriate channel and communicate better with your followers. Therefore, we decided to show in this post how your company should invest in brand positioning on social networks. Check out!
Importance of social networks for brands
According to a Statista report, 243 Million of Americans access social networks. Of these, 69% browse their favourite social sites via mobile devices. With respect to payments via social networks, it is estimated that they have already reached the 895 billion dollar mark in the USA.
The data shows how relevant these media are in the daily lives of consumers. That is why organisations from different segments are increasingly investing in strategies to attract customers through social networks.
Here are some advantages they can provide for your business:
Low cost in campaigns
In addition to dynamism, the cost for communication actions on social networks is much lower than on traditional channels. They also enable personalized communication, which speaks directly to the public and within their particularities.
Ease of measurement
One of the main characteristics of digital channels is the ease of measuring Digital Marketing actions. Social media is no different. There are several tools for you to understand the user’s behaviour better and, with that, plan more consistent and assertive actions.
Diversity of contents and formats
Each person has their wishes, desires and tastes. Some like reading better, others prefer videos, while others are more attracted to images. The diversity of channels and formats allows you to reach these users in the best way.
Higher use in the relationship with the customer
Acting correctly in social networks, a company manages to reap good results in the relationship with its customers and followers. When conducting an opinion poll, making a retraction or even promoting new products and services, the company is approaching people and building a positive relationship with them.
What are the characteristics of leading social networks?
To know how to position the brand on social networks, it is essential to understand the characteristics of each one.
It is the largest social network of all time and one of the most used by organizations. And when we talk about digital presence, we can consider the following question:
Having a website is very important: It is your home on the Internet. It’s your online business. Even with all the potential of Facebook, creating your own website, which speaks of your brand, your products and services, is essential to generate credibility and engagement with users.
Facebook, in turn, should be one of the channels of traffic to your website. A way to interact directly with the public, to make your brand stronger and closer to them.
The secret to attracting consumers’ attention is to produce quality content. In addition, you should always seek to interact. Analyze publications that generate more interaction with users and invest in them.
Generally, publications on holidays, curiosities and posts with touches of humour bring good results. The tip is to make an editorial calendar to determine the days and types of content that will be published.
Another advantage of this social network is the ability to segment. It is an excellent channel for campaigning and advertising products and services. This segmentation can be quite diverse: age, gender, profession, location, interests and more, which makes the campaigns more assertive and targeted.
The big difference between LinkedIn and the other social networks is in the content, as it is a professional interaction network. Companies from different segments are present in this network, which has a way of presenting material relevant to the business of any organisation.
Many people see LinkedIn as a replacement for the resume, but it can be used to position your brand. Thinking about the B2B relationship, for example, you will see that this network is a great Marketing tool to bring companies together.
Other outstanding characteristics are the exchange of professional experiences, hiring and job searches. For many companies, having a LinkedIn profile is mandatory and part of the initial employee hiring process.
Invest in this network to strengthen your company’s relationship with professionals in your market – seek references or suppliers.
Unlike other networks, Twitter is a more immediate interaction platform. Generally, the user seeks instant information – discussions, controversies and news of the day, are various agendas.
A good strategy for companies is to use this network for specific situations. Try to offer up-to-date information about what happens in your company, the diversity of products and the events scheduled.
To talk to the Instagram user, it is necessary to think about images, as this is the main feature of the network. It works very well for companies in the field of fashion, beauty and artistic productions or all types of content where images can be more relevant than text.
As the visual appeal is the most important factor on Instagram, invest in producing good images to stand out on this network.
How should your company position the brand on social media?
The first step towards good social media management is to understand where your audience is. Thus, it will be easier to outline strategies aimed at good results and engagement.
Check out some tips:
Define a goal for actions
Before publishing your content, set a goal for all actions. Whether to increase brand visibility or interact with customers, it is crucial to think about the results you want to achieve. Also, proper planning will save you time and money.
Run campaigns and various tests
There is no magic formula for your publications to be successful on social networks. So it’s essential to run tests to optimise your actions and increase the number of conversions through these channels.
Positioning the brand on social media correctly will ensure that your business has more visibility, engagement with its customers and users. Create relevant content for your audience and use the resources that these networks offer, to generate more visits to your website and, consequently, more business opportunities.
Did you like the article? Do you want to know more about social media management and other issues relevant to your company? Then follow Blogger Cage. There is a lot of information waiting for you!
Tips to Boost Your Business With Online Marketing
The good old days of storefront advertising are gone. Nowadays, it’s not enough to hang signboards, expect people to know about you or your business. Most of the people live in a perception, having a traditional business means, they don’t have to make their presence online.
With this view, their customers’ reach gets limited, and they have to create more strategies to win back the lost customers.
It’s a common thing to say, people would pass by your store and will not stop until they see some special attractive discounts. But, what if they don’t check your offer?
Word of mouth referrals is the best way for people to know about your offers and discounts. But nowadays most of the people go online to check out the latest offers and discounts, brands, are offering. People look for proof of the value and reliability of your business offers before they invest money or time.
When you can’t wait, to have clients come to you. Go where the customers are going to attract attention and build your following.
Let’s know how to market your business online?
Here are some of the easy to follow ways that help in generating high traffic and revenue over time.
Create a website and share content regularly
One of the best ways to promote your business online is by launching a new site and building a website page where it is possible to share top-of-the-line content that adds exceedingly huge value on a daily basis. It’s a long-run strategy, as good things don’t refund overnight, but all the business owners should try using this strategy.
Developing a remarkable website in your niche or any industry not only helps to bring high traffic by piquing Google’s interest but also creates authority. If your brand gains the desired value with the industry, you can easily seek good attention from the customers. Along with it, you can develop desired authority, and also gain a huge amount of sales and visibility.
Use virtually-targeted landing pages and ads
Social Media, especially Facebook and search ads, provides great potential for reaching a large number of audiences in no time. Considering you are well acquainted with your customer, check out the age, customer interests, location, etc. By knowing their interests, it helps to easily push those customers to the perfect and related landing pages. You can get help from an experienced marketer or B2B PPC agency to setup a profitable ad campaign.
Analyze using ad intelligence tools to check which ad copies are trending in your niche and what the best answers for drop shot customers into your sales funnel. Though you need to put in some effort initially, if your campaign is profitable, then it’s a win-win moment for all!
Mark up your presence with YouTube tutorials
YouTube works as a great tool to promote your business online. While in the beginning, few things may trouble you, but after having a keen focus on creating useful videos, you will eventually reach a larger group of audience within a short time. YouTube is an all-in-one platform for tutorials, as one can teach, learn, and influence people to buy your products or take services.
But, if you are new to the social media industry and don’t know how to use YouTube for marketing. Then it’s advised to use a good social media management software, like Socinator, TweetDeck, that helps to provide reports and statistics from time to time for the activities performed with your accounts.
Email marketing helps to develop a healthy relationship
One thing which entrepreneurs should get engaged in is Email Marketing. But to gain good outcomes through email marketing, plan your budget as without knowing the profitable campaigns, it’s just another way of wasting your money.
If you are searching to get emails and looking to build a healthy relationship with your customers, then take time, analyze, and track competitors’ best promotional and marketing emails and revise your’s that are not profitable and do not scale well. There are various analytics tools like Mailgaze, Mailchimp, that create a custom list of websites to monitor.
Mark your presence on consumer trust platforms
Trust is a vital factor that holds back entrepreneurs and business owners from succeeding. As people fear to trust companies about whom they don’t have direct knowledge, or with whom they have not got associated with. In those cases, sites like SaasTrac, G2, etc. assist best.
These sites are some of the renowned online review sites in the world and have the leverage to help develop confidence with potential consumers.
Offer free products or services to the company
As per different surveys, people usually get attracted to the things that are available for free of charge rather than paying a nominal price for a new product. So, why not offer your customers a free product or service? You can give a free 10-minutes consultation or a basic service you wish to give away.
Anything you offer, make sure to save the contact details of the customer so that you can contact them easily. If you are providing any service or basic level product, you will get an opportunity to upsell those customers and convert them into paid ones.
Share important company news and events
News releases won’t get you media attention right away. Various PR managers use resources like Support a Reporter, or high Domain authority sites like PR Internet, PressreleasePoint, etc. Though you certainly won’t get instant news attention by sending out a press release.
However, a press release that has a healthy link profile and is well-written can assist you marginally with SEO. It also gives good exposure to your company to share their services and products to the people.
Share pictures, videos, along with relevant hashtags across social media
There are various high DR sites, where you can share your pictures, videos, that helps to build your brand value. Facebook, Instagram, Twitter are some of the platforms which are loved by all. Use specific hashtags and explanations to better categorize what you are posting about, and follow other people with those hashtags in your industry or niche.
It’s not any special marketing technique that will boost your sales, or you would gain instant traffic. It will take time. Yet as long as you add value and are enthusiastic about what you’re doing, you’re going to rule the market in upcoming months and years. But always like, comment, engage, with other people’s posts as much as possible in order to get yourself out there in the beginning.
Create a branded email signature
One of the best ways to advertise your company online is with the use of a marked email signature. Put up the links and other potential accolades that your organization received into your signature account. It helps the people you’re in daily contact with to passively promote your business.
Within your email signature, you can also add up links to your social profiles, along with other related links to the pieces of company marketing like articles, digital news, or brochures about your product. Often drop a brief catchphrase or one-sentence tagline about your company and its purpose.
Market your content on Quora & Medium
If you are starting a new domain, and looking to build authority with a good amount of traffic, the best way is to share the content on different marketing platforms like Quora and Medium. Draft a good quality content on your site, try to create a keyword focused, unique, and interesting article. Also, try to work on topics that are trending and help people in some way or another.
After this, write another keyword focused, unique, and interesting article on one of the marketing sites like Quora or Medium. Hyperlink one keyword to the main blog site. It is called content marketing. It’s one of the best ways to get traffic to your site.
Feature case studies from your industry
Customers easily trust businesses that have helped people they know. Are you sharing your testimonials and case studies of your biggest clients?
A great way to build loyalty with local customers is by sharing your success stories.
If you’re dealing with companies or customers, you can spotlight people in your field who are well connected. Check which clients have a large presence on social media, and ask them to share the case study with their own network.
Start collecting subscribers
It’s challenging to keep your customers engaged when you keep covering the same group. Leverage the advantages of your marketing activities by creating a way to catch leads. Add a prompt to your website requesting that visitors sign up for your blog or accept notifications. Otherwise, you will not have a consistent means to build relationships with interested individuals.
A newsletter or quick peek notification is useful to demonstrate your ideas to those who are not sure if they want to associate with you or not. It also helps customers to learn from you and stay invested in your business.
It will take time to create and execute a solid online marketing plan, but doing so can help you win more customers and keep getting the existing ones back. Figure out what digital platforms could work best for you before you create yours, then direct your efforts toward your target audience in those venues. Once you found your niche, try out the above-mentioned strategies and leverage it to promote your business online.
The 5 Vowel-Mantra Brands Need to Liberally Use to Build a Post-COVID Language
While marketers over the world are well-versed with the 4Ps of marketing – product, place, price, promotion, most of them were caught off guard with the now looming, omnipresent 5th P – ‘the Pandemic.’
COVID19 has literally ensured that we take a step back and distance ourselves from the known to unlearn most of what we were certain of. There are many predictions and schools of thought rampant around us all. However, the commonality that they all share is that change is inevitable.
So, as most of us try to acclimatize ourselves on how to re-plan our product, place, price and promotion, let us first equip ourselves with what the new normal is most likely to entail.
1. A – Acceptance
Sundar Pichai – Alphabet, CEO – spoke to Time on #COVID19 and said that the pandemic is ‘a test that we have to pass’.
While restrictions are being lifted the world over and governments are collaborating to facilitate ease-of-doing-business, brands need to be wary of the fact that the pandemic has left lasting impacts on the global economy – the effects of which are still unknown.
The assumption of the oblivion of the virus may lead to detrimental effects on a brand’s health. Accepting that the number of fresh cases is slowly reducing, however, the effects of the outbreak are still surfacing in large numbers, is the way forward.
Once brands accept that the effects of the pandemic are here to stay, they can start restrategizing their goals, both for within and outside the organization. Recrafting product line-ups, repositioning existing products and services, focusing on understanding new consumption patterns will all be impacted by the simple acceptance of the pandemic and its effects.
Most importantly brands need to accept that marketing themselves is going to change. Traditional mediums such as outdoors are going to be questionable for a long time to come. Digital-first avenues shall be the future.
With emerging technologies and platform features, also acceptance of such mediums by consumers will make it challenging and convenient for marketers the world over.
2. E – Empathy
Owing to its power of affecting anyone – irrespective of class, caste, creed, race, region – what the pandemic has effectively done is made all of us far more empathetic toward one another. Many had to swallow the humble pie to understand that money is not something that can ensure your safety. Something that the agency and the brand team of Kent RO – an Indian healthcare products company – had forgotten to account for.
The campaign communication focused on the utility of the product – a contactless bread kneader – ensuring convenience. In an attempt to tie in the severity of the situation – that of maintaining hygiene, they focussed their narrative on lack of hygiene of domestic help. And how with the said product, that no longer needed to be a concern.
Needless to say, the brand received flak, was called out for being inappropriate and classist. The backlash resulted in many unfollowing the brand, and some even solemnly agreeing to discontinue using their products.
The efforts that should have gone towards marketing the new and innovative solution, were dedicated toward firstly releasing an official apology and then damage control.
With consumers being more sensitive than ever, brands need to be extra mindful of the repercussions of their communication and product positioning.
Empathy, the underdog for all these years, will now be the frontrunner if used right that is.
3. I – Inclusion
Diesel – a brand that has relied heavily on sex-appeal and has never shied away from shocking people with its use of bold statements, released a digital film amidst the ongoing pandemic.
The movie, simply called Francesca, shows the journey of gender reassignment of an individual and how Diesel has been a constant. Released worldwide in the month of June, which is globally observed as LGBTQ Pride Month, the brand received praise. Members from the LGBTQ community that usually shunned the brand for being unabashed warmed up to it.
Inclusion a principle that has only been spoken of or brushed upon from a peripheral vision is now a ground reality.
The revival of the #BlackLivesMatter and #AllLivesMatter movement across the globe have made inclusion a must. No longer can stereotypes dictate brand stories. What was earlier seen as sensational and considered ahead of its times, is now the new normal.
Embracing inclusion and sensibly placing your brand’s narrative is the way forward for impact creation.
A word of caution, being forcefully inclusive or using the matter without actually doing something about it can have severe negative repercussions. However, if the brand has an opportunity to step in and make a difference, the large and ever-growing LGBTQ community is more than welcome.
4. O – Ownership
What the Black Lives Matter movement has also shown us that people are no longer ready to exercise silence. Despite the pandemic, millions of people took to the streets to make their view known. Support did not just come in from America, but the world over.
The populace across many countries risked their lives to make sure that the government and people in power heard their concerns and demands. A brand that can enable people to take ownership of the situation and join their cause will be rewarded.
Credit where credit is due, which is why nobody can deny that brands, big and small alike have not shied away from reaching out in the times of such crisis. From monetary to materialistic, the world has received generous donations. However, what needs to be understood is that the effects of the pandemic are long term and therefore relief too has to match.
When employment protests broke out, what people were demanding were not stop-gap solutions, but systematic and consistent help. That can only happen if companies take ownership and respond so. Therefore, choosing the right catalyst which can be the face of your cause is where brands should converge their energies into and the heavy lifting of the dissemination of the cause for it to become a movement will automatically be taken care of by communities at large. The stickiness of the movement can again be reinforced with timely actions and not just a strong start.
Case in point, back in 2009 when Coca Cola took the ownership to ensure clean water in Africa. The beverage giant promised $30 million to ensure 2 million people received clean water in Africa. It ensured the cause saw the light of day and delivered necessary measures for the next 6 years as promised. The project continues even today, with the company and its community constantly committing and achieving more.
The world and most importantly its people need such brands, now more than ever.
5. U – Unity
‘Collective action is the most powerful resource we have’, paying heed to these words by Sundar Pichai will have lasting impacts on a brand’s legacy.
With Apple and Google collaborating in such unprecedented times to steer the world towards being safer, the man shows not tells. To follow his example is not a choice, it is one of the safest moves a brand can make.
Understanding what you can offer in the form of collaboration is the first step towards uniting your brand with another for a campaign or cause. The marketing world is not aloof to collaborations and consumers always look forward to seeing their favourite brands come together.
- The Uber and Spotify collab with value-added services lead to the ultimate personalized customer experience and was a win-win for both parties involved.
- There was a mammoth increase in the share of voice of both Hello Kitty and McDonald’s when they introduced their limited time for only collaboration.
- German auto manufacturer, BMV worked together with the French fashion house, Louis Vuitton to exemplify the common thread they share – travel.
Point being that there are many examples from both the past and present that make a case of uniting strengths. Many FMCG brands in India will vouch for this when during the lockdown they decided to reach their consumers through collaboration with Zomato and Swiggy. If it suits the purpose, pursuing a collaboration might just be the silver bullet that you were always after.
Whatever change in strategy that you may decide to put your money and faith on, remembering the above cues can help you eliminate some of the uncertainty. Most importantly, as Jonathan Midenhall said, ‘amazing things will happen if you listen to the consumer’.
Aditya is the founder of Digital Polo a unique design company that provides unlimited design work for a simple, affordable fee. He also heads a full-service digital agency called Nico Digital.
How Effective Are Facebook Ads in Generating Actual Sales?
Facebook ads have become an integral part of social media marketing strategies of many companies. Targeting the right audience on Facebook can boost sales for your business. If you want to know the effectiveness of Facebook ad contribution to your top line, read on. You can use this information and use some actionable Facebook marketing tips to create well-targeted Facebook ad campaigns.
How effective are Facebook ads?
Facebook ads generate leads and improve sales effectively as against a popular myth that they don’t. However, there are many factors that marketers need to consider for the same. It depends on the quality of creative you use, the target audience demographics, industry competition, etc. When you focus on all the important aspects, these ad campaigns offer great results.
Here is why Facebook ads are effective.
1. Very high number of Facebook users worldwide
As per Statista, Facebook is the world’s biggest social network with more than 2.6 Billion users actively using the platform monthly as of 31st March 2020.
Moreover, the audience ranges from 18-year-old grown-ups to 65-year-old. Most of these users check Facebook at different times of the day. So, promoting your company ads at the right time can bring in more sales for your business. The most effective times are mid-day on Wednesday and Thursday as these are the times when Facebook witnesses the highest traffic.
In short, through your Facebook ads, you have the potential to introduce your business to the huge audience available on Facebook, out of which even 0.5% audience conversion can be a game-changer for your business.
2. Easy use of commitment ads
The commitment ads are helpful to target your existing clients on Facebook. These ads will make your client generate a lot of leads for your business. Moreover, these ads can be created to showcase the highlights of your product and also run tempting offers which urges your customers to open your website frequently.
This technique not only helps in locking the customer with your website but also helps in improves a lot in conversions.
There are many types of ad formats available on Facebook, like Image ads, video ads, instant experience ads, etc.
3. Amazing Facebook ad features to plan targeted ad campaigns
As per the best marketing tips on Facebook, it is a costly mistake to ignore the whopping 2.6 Billion monthly users on Facebook. Facebook has an amazing feature of targeting your exact audience. You can do that by drilling down the audience based on their interests, age, location, type of mobile devices they use, etc.
In case you are not sure how to get most leads out of the targeted audience, then try to select the behaviour “engaged shopper”. This is one of the tried and tested marketing tips for Facebook to generate good leads.
4. Cheapest of all advertising platforms
Facebook ads are one of the cheapest forms of advertising for any business. As mentioned above, if you know who your target audience is, then you can reach more than 2,000 audiences in less than $10. When compared to other forms of advertising like TV commercials, billboards, Google Ads, etc. this platform is more effective and can offer high ROI if targeted rightly.
5. Increased customer attribution
Through Facebook ads, you can make your brand visible to your customers multiple times. The more times your customers interact with your ads, higher are the chances to convert for your product or services.
In short, FB ads help to increase the chances of conversions with a higher number of impressions. However, the conversions might not be immediate but have a high potential to convert in the long run.
6. Fast advertising results
This advertising platform is pretty fast compared to other social media channels like Snapchat, YouTube, etc. Facebook ads bring in immediate results which help to reach millions of audience daily due to its 1.73 Million daily active users.
If you are looking out to get more conversions for your business in less time, then Facebook ads are the right choice. If you find it difficult to run Facebook ads, you can outsource it to a reputable Facebook marketing agency in Galway or your city.
7. Measurable advertising metrics present
Facebook advertising is not a guessing game. The results you achieve through Facebook ads can be easily quantified. You can get a detailed analysis of the audience, location, number of clicks, cost incurred per click, etc. By installing Facebook pixel on your website, you can track your conversions even easier.
If you want to track the interaction of the Facebook audience on your website, you need to install the pixel tracking code on the pages you want to track. This way, every action done on your website can be tracked on Facebook ads manager.
You can use this analysis report to optimize your existing campaigns to increase the conversion rate and reduce the CPC.
8. Low cost per acquisition
If you get experience in targeting the right set of audience for your business, and also gain trust to your Facebook business page, it helps in reducing the cost per acquisition.
From time to time, Facebook optimizes your advertising campaigns so that you can get more conversions at a pretty low cost. Once you find that Facebook ads are getting dirt cheap for every conversion, you can cut down the advertising costs on other platforms.
9. Impact on off-line sales
Once you start targeting your customers at multiple touchpoints, through Facebook ads, they start visiting your location as well. Many businesses have stated that the inflow of customers to their physical stores have started rising after they used FB ads. So, Facebook ads are quite effective in bringing in-store sales, if targeted rightly.
10. Remarketing ads for engaging website visitors
Have you ever seen the advertisement for a website on Facebook that you just visited? This is known as remarketing. The remarketing ads of Facebook are one of the amazing features that can help to boost conversions of your products.
The remarketing ads target the audience who visited your website in the past but did not make any conversions. Through these ads, you can keep your audience engaged and boost your conversions tremendously.
Facebook ads can bring in repeat business for your products. Once you have the list of your existing customers, you can upload the buyer’s data in Facebook ads. Facebook AI will help you to find the customers who are likely to buy your product, based on the database uploaded. The method will not only increase the conversions for your products but also reduces the budget spent on the advertisement.
With the above-mentioned effective Facebook marketing tips, you can utilise the best features of Facebook ads that help you drive more sales for your business. Now that you know how effective Facebook ads are for driving sales, you can invest in a professional Facebook ad campaign.
Get started and experience conversions in less time with a top-notch Facebook marketing agency Dublin serving you with result-oriented strategies.
Why You Should Keep SEO Efforts Going Despite COVID-19
The world is pretty much on pause right now due to the COVID-19 pandemic.
With countless businesses shutting down, it’s but normal for companies fortunate enough to continue running despite the pandemic to cut back on certain expenses. In all likelihood, the budget that gets targeted for slashing is the one for marketing. After all, it’s pointless to continue marketing your business when people hardly have any chance to avail of your products or services because of COVID-19, right?
The thing is, search engine optimization, a vital aspect of any digital marketing strategy, can help your business weather the effects of COVID-19. Your business may even thrive amidst the pandemic with the help of SEO techniques.
Here are some of the reasons to keep your SEO efforts going despite COVID-19:
Google is thriving during the pandemic
Google, the company that pretty much shaped SEO as we know it today, is going strong despite the pandemic. Instead of giving Google trouble the way it did many other companies, COVID-19 has instead given the search engine giant “coronavirus,” a search term that will probably turn out to be the biggest of all time.
With Google holding up pretty well, you can bet that people will continue to search, and the search engine giant will continue ranking. If you stop optimizing your pages now, your years of hard SEO work will go down the drain. If your competitors don’t let up on their SEO work, it would only be a matter of time before they snatch your current rankings away.
Chance to break away from the competition
Some of your competition may think that the COVID-19 pandemic is the time to ease their SEO efforts. Take advantage of this mentality and continue pushing your SEO strategies.
With less competition, you get a much better chance of finally putting some distance between you and your competitors in search engine rankings. You’ll get so much of a head start that they’ll have plenty of catching up to do by the time they resume their SEO efforts.
The need for products and services is still there
However this pandemic turns out, it won’t change the fact that people still need products and services, and they will search for them online. If your SEO and SEM efforts continue, it’s your business that will be in the sights of people who search for these products and services, all of whom have clear buying intent.
People Have Become More Supportive of Small, Local Businesses
Many communities across the United States have been showing a lot more support for small local businesses, on whom the pandemic has taken quite a toll.
Instead of going for big brands, many consumers are now making a conscious effort to buy products and services from small businesses in the community. Keeping your local SEO efforts for your business going will allow you to reach these people.
The pandemic will end
There is nothing wrong with staying optimistic amid the COVID-19 pandemic. Always keep in mind that history has shown that pandemics come, and pandemics go. That’s how it was with the extremely deadly Spanish Flu pandemic of the early 20th century, and it would only be a matter of time before COVID-19 does the same thing.
Of course, many things will change when the coronavirus goes away, mainly if science still does not produce a tested and proven vaccine or cure. Social distancing, wearing masks in public, and heightened hygienic practices will become the new normal.
Some things, however, will stay the same. Your SEO strategy, for example, will continue to be effective at helping you rank well and driving traffic to your website.
If you keep your SEO efforts going during the pandemic, your business will be on top of search results when it goes away.