Digital Marketing

How to Learn Digital Marketing Online in 2022?

26 Jan.2022

Learn digital marketing featured image

The decision to learn digital marketing will be the starting point of exponential growth in any individual career. Implementation of Digital marketing will open up immense opportunities to any firm. This is the only way to connect with potential Customers very fast.

A digital marketing professional delivers video content and social media posts which creates a very fast impact on end Customers. If you want to be part of the most exciting journey of becoming a digital marketing professional, this is the perfect place to start with.

What is digital marketing?

It is well-known fact that marketing is a way to connect with potential customers and influence them in a very appealing way. Digital marketing is the same but the connection with customers is through digital media. Digital media could be anything from video content to social media pages.

Search engine marketing, web & content marketing, social media advertisements are a few more examples of digital marketing. Communication media is subjective to the digital professional. The most innovative ones will grab the attention of customers.

By identifying and understanding potential clients, Innovative content can mark the ed through the website, branded assets, Video assets, infographics, reviews, and company photos. How to do this? What are the ways? What are current trending strategies etc are obvious questions which are explained below?

There are many strategies in the market right now. Some of the most used strategies are given below.

Where to learn digital marketing?

Where to learn digital marketing

There are many paths to learning digital marketing. Choosing the path depends on one’s background and capability. Some can learn through YouTube videos and some through online web pages. But the disadvantage with these platforms is the lack of monitoring. Expertise and skill will not be assessed in this way of learning.

But if an online digital marketing course is chosen, they are well structured and planned to fit the purpose. Fortunately, it is not required to go to school or a classroom to turn into a specialist, an online digital marketing course is good enough to become a digital marketing specialist.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

It is known that when a user wants to search for something, a very big list will be displayed which meets the search criteria. Then how can a firm ensure their result on the first page? That’s where Search Engine Optimization comes into play.

Digital media marketing professionals make sure to rank their content on 1st page. It takes some skills to get on the front page of Google with Search engine optimization than with paid search advertising, and also it needs huge effort and time.

As a beginner in this field, it is highly essential to know that search engine optimization is not a static process but changes all the time. Reports suggest that Google is changing its search algorithm almost 255 times each year.

That means if you need to become an expert in this field, you have to monitor the changes very frequently and adapt yourself to fit the requirement otherwise you will become obsolete.

Pay per Click

This is simply online marketing where the advertising company pays money for every click. These advertisements can be anywhere on the website. The user only has to click the ad. A preinstalled tool calculates each click and generates costs. For example Google Ads, Facebook Ads are types of Pay per click advertising called paid media advertising.

Learning PPC is not difficult and getting a certificate is also not difficult. The difficult part here is to gain practical experience. A highly skilled professional will combine the results of clicks with other channels like SEO and deliver the best outcome.

Paid Search Ads

This is most extensively used advertising to target potential customers who are actively searching for a product or service. Google or any other search engine allows you to run ads on their Search results Pages.

Please be aware that most of the users are searching on mobile devices rather than a computer. This is evident from various studies. Therefore all the ad campaigns should fit for mobile devices so that all those clicks and potential customers will not be missed. This is highly important.

Paid Media Ads

Google is not the only platform to pay for digital marketing ads. Other platforms like Facebook, Instagram, Twitter, LinkedIn, and Snapchat aloe allow users to pay for digital media marketing. Through all these platforms awareness will be created about business, products, or services which will bring customers to the firm.

Social Media Marketing

Social Media Marketing

Just like Search engine optimization (SEO), social media marketing is also a free way to use platforms like Facebook and Twitter to market the product or services digitally. The most important aspect of this type of marketing is that there are no costs. This method will be targeted at firms that work on a very tight budget. Therefore this is one of the best strategies that can be used without payment.

Facebook and Instagram are the most widely used networks on the planet with more than 5 billion users. There are many paid campaigns on Facebook and good thing is, Facebook provides online courses to learn these campaigns. After getting expertise in running social media campaigns on Facebook, skills can be enhanced easily about Pinterest, LinkedIn, and Twitter.

Conversion Rate Optimization

Conversion rate optimization (CRO) improves the online user experience to increase the number of users who perform a desired action which is known as conversion. This is as simple as making the users click on a link and sign up for a newsletter.

It will then be the task of the firm to make the newsletter as enticing as possible to users. Firms generally use conversion rate optimization (CRO) to get calls, chats, and sales of their content from their existing website traffic and strive to increase those conversions.

Content Marketing

Content marketing is the next important digital marketing term. As the name suggests, content marketing uses content assets such as blogs, infographics, eBooks, animation, videos, etc to build brand awareness or clicks, also sales. By combining all these elements in the right way, a clear online marketing strategy will be developed for the business.

Inbound Marketing

It was already explained that skilled digital marketing professionals can combine various concepts with the best possible outcome. That is precisely what inbound marketing is about.

An inbound marketing manager will coordinate all the activities of other marketing campaigns to provide an appealing user experience. The overall goal is always the same. Attract new customers, engage them, gain their trust and satisfy them in every possible way.

Email Marketing

Email Marketing

Email marketing is the oldest but still effective digital marketing strategy. This strategy will be used to notify offers, special deals, promote new content and also create awareness about the expansion of business.

An important aspect of this strategy is, people who are not very active in social media will be coved here. Therefore sometimes the same ad will be created on different platforms to reach every customer.

Data Analytics

In traditional marketing, it takes enormous time to collect the data most of the time it will be too late for the feedback to reach the firm. Although the product/ services are adapted based on user feedback, it will take even more time to reach the user and in fact, he might have lost interest by that time.

This drawback is no longer available in digital marketing since everything here is completely quantifiable. Digital marketing professionals will have control to decipher which of the digital marketing campaigns are gathering people’s attention. If all this information is interpreted properly, what to do next will be determined and improvements can be implemented.

Native Advertising

Whenever someone finds an interesting article, they get immersed in it and continue reading similar articles. This is because of the native advertising strategy adopted by various digital marketing professionals. In all those articles, a list of suggested articles will be placed at the bottom in a very attractive way.

This also comes under content marketing because it uses content to attract clicks. Sometimes a user will even lose track number of clicks he has done and the amount pent. That is the beauty of native advertising. Moreover, it is often difficult to identify because it is generally mixed with non-paid content recommendations.

Learning through YouTube or blogs:

Learning through YouTube or blogs

If you choose to learn through youtube or blogs some homework is required to create the curriculum. First of all, all the concepts need to be listed out. Sometimes there are similarities between concepts and sometimes one cannot learn a particular concept without learning the previous concept.

Therefore it is highly essential to determine the chronological order of study. Once everything is determined, it will be easy to gain knowledge one by one.

Many business experts share their insights of knowledge and case studies. Some of them even show how they approached the problem and the difficulties they went through. Knowing these details gets build-up, which could come in handy in the future by knowing these details. There are many newsletters for which you can sign up.

Concepts like SEO are basic principles of digital marketing that can be attained with practice, everything else comes after that. Self-assessing and creating dummy work or even freelancing for this topic makes you an expert.

By composing your articles, making them SEO optimized and having them published on the web, you can improve expertise. Note down all the keywords with the high search volume and bring them in the form of articles into the blog. This will rapidly increase traffic to any website.

Experts suggest that you should start with SEO:

Almost all the concepts used in PPC, content and social media marketing are based on Search engine optimization techniques. Since this is interlinked with other concepts, learning this concept will make other concepts easier.

Practice as many times as possible:

Certify your work which will showcase your skill and add advantages to your resume. Many websites provide a certificate. For example SEMrush
start working with experienced digital marketing professionals. By working with them all the theoretical knowledge will be converted into practical knowledge. You will also get good guidance and important tips.

Start your website:

Pup a topic and start writing your views on this topic. The topic can also be digital marketing. If you start writing this topic, you can also assess how good or bad you are at the topic. You can use all your learned techniques on your website and start exploring unknown territories. In this, you can witness improvement in skill.

Never stop what you are doing. Revise and revisit the learned topics:

This is a field that changes very fast. Never forget the quote “Update yourself or become obsolete” when you are in this field. All those social media firms and websites getting innovative and adapting themselves throwing challenges on digital media experts.


If you are passionate about digital marketing, you will have to put honest efforts into learning concepts, improving skills, get ambitious about this topic. A well-defined procedure and honest hard work can bring good results.

In any field, not just in digital marketing, execution requires significantly more time than understanding the concepts. Expertise improves with the amount of work done and time spent.

Although it is very easy to learn digital marketing through videos and blogs, we completely recommend enrolling in an institution because they are well trained to make you learn and they give valuable feedback and improvement suggestions.

Many firms are now searching for people who are highly skilled in making a 3 degree incorporated marketing plan and executing them with efficiency. All those firms out there are looking for professionals who can accomplish their targets.

In this competitive world, accomplishment is not enough, exceeding a target is required to turn yourself into a demanding professional.

Since there is huge demand and immense opportunities in this field. This is the right time to dig deeper and add this feature to your resume. Demand for digital marketing professionals increasing day by day. The recent Pandemic accelerated the opportunities and portrayed the significance of digital marketing professionals. This has become a trend now.

Online Reviews – Great for Local SEO, Conversions, and Revenue

12 Jul.2021

Women managing online review on desktop screen

If there’s one thing that all business owners can agree on, it’s that word of mouth is important to their livelihoods. It might be more impactful for some businesses than others, especially local ones, but one thing is for sure.

When someone you trust warns you against a business or recommends a product or service, you take that recommendation seriously. In fact, a massive 90% of people are more likely to trust and buy from a brand that’s recommended by a friend.

So what does this all have to do with reviews? In the modern digital landscape, online reviews are the new word of mouth. Studies show that up to 88% of customers treat online reviews in the same way they do personal recommendations. And that’s without even mentioning the visibility boost that reviews can provide as part of local search engine optimisation.

Said simply, online reviews are even better than word of mouth because they’re something you have more control over. You can cultivate genuine online reviews and use them to enhance your SEO, your conversions, and ultimately, your revenue.

Let’s take a closer look at the importance of reviews in these contexts:

Giving online reviews on tab

Why online reviews are great for local SEO

For those who don’t know, Local SEO is about specifically capturing local traffic through search engines. Its ultimate aim is to end up in the Local Pack – the set of three business listings displayed above organic search results in local searches.

When it comes to Local SEO, research by Moz perfectly demonstrates how important reviews are. The Moz team outlines eight different ranking factors websites should consider in order to rank highly in Google’s local pack and local organic search results.

In order of importance, these are the factors to consider for ranking in the local pack:

  • Google My Business (25.12%)
  • Linking (16.53%)
  • Reviews (15.44%)
  • On-page signals (13.82%)
  • Citations (10.82%)
  • Behavioural signals (9.56%)
  • Personalisation (5.88%)
  • Social signals (2.82%)

As you can see, reviews are the third most important ranking factor. For standard local organic results – which appear below the Local Pack – Moz ranks reviews as seventh most important. But in any case, it’s clear that they play a huge role in local SEO success.

But this just scratches the surface of the importance of reviews for SEO.

Here are some other ways reviews boost your SEO:

  • They provide fresh and relevant content and keywords for your business.
  • They go hand-in-hand with citations, another local ranking factor. Many websites where you can create a business listing, or citation, also allow users to leave reviews (e.g. Yellow Pages).
  • They can increase click-through rates when you optimise your web pages for review rich snippets.
  • Research suggests that people who interact with user-generated content (including reviews) spend more time on a page, which is great for SEO.
Local SEO

How online reviews improve conversion

When we talk about online reviews, there are a few different subsets to consider. There are reviews that you display on your website, reviews that appear on your Google My Business, and reviews that appear on other external websites (e.g. Yellow Pages,

For Local SEO, the most important place to generate reviews is your Google My Business. When it comes to converting interested viewers into paying customers, you can leverage a range of different types of reviews.

You can use reviews on your website as a form of social proof. This essentially comforts users into making a purchase and can be especially effective on eCommerce website product pages. According to studies, consumers are 63% more likely to buy from a site with user reviews. Furthermore, having just five reviews on a product – compared to none – makes a user 270% more likely to convert into a sale.

Reviews external to your website are also important in creating a conversion. This is because users will search for other positive reviews before confirming their purchase. Overall, 93% of users say that reviews influence their purchasing decision, so having reviews on your website, your Google My Business, and other review pages are key to conversion.

The vast majority of consumers will also read a business’s response to reviews, so be sure to respond to all customer reviews and do it with a constructive, respectful mindset.

Online reviews improve conversion

How online reviews impact revenue

Revenue is the end reward for your SEO and conversion optimisation efforts. If you can get customers to find you through reviews, and you can convince them to make a purchase using these reviews, then these reviews have had a net benefit when it comes to revenue.

But let’s look at that just a little bit deeper.

SEO is the process of optimising for organic search traffic, both local and otherwise. Not only is 51% of all web traffic the result of organic search, but 40% of online revenue is also the result of organic search traffic.

As well as this, research by Google shows that 4 in 5 consumers find local businesses using a search engine.

If your web presence has been optimised using SEO and Local SEO techniques, including reviews, you can appear at the top of search results and make the most of all that traffic and revenue.

When it comes to conversion, research by BrightLocal shows that people who find external reviews not only visit your website (32%) but visit your business in person (16%) or give you a call (11%). These are all opportunities to secure new customers and grow your bottom line.

Start building your online reviews today.

The best way to generate reviews is to ask satisfied customers to leave some feedback. You can do this in person, via email, in an SMS, and more.

If you want customers to leave a review on a specific site, you can simply request they do that. Alternatively, you can send them specific links in your email/SMS to make things easier. For example, the Supple Reviews Tool can generate a direct link to your business’s Google Review page, making it easy to direct users there.

Some places to display reviews on your website include on a homepage carousel, on your about page, and below relevant products and services.
Of course, reviews are only part of the picture. For optimal success, make sure you utilise customer reviews as part of broader Local SEO and conversion strategies.

Author Bio:

Mukesh Prajapati – A Digital Marketer and marketing strategist who works with Supple, a top Digital marketing and website designing agency in Australia. Apart from this, he loves to write blogs on web design, SEO & internet marketing.

8 Effective Ways to Promote Your Business in 2021

8 Jun.2021

New Ways to Promote Your Business

The ways to promote any business have dramatically changed over the years. From using flyers to announcing new products on newspapers, radio, and Television, and not to mention the rigorous physical booth campaigns, business owners now have a more efficient way of advertising.

By far, almost all thriving businesses have shifted most of their advertising efforts from the traditional ways to digital strategies. The change became more dramatic in the past year as the Covid-pandemic hit the world.

In a survey done by UNCTAD that involved 3700 shoppers from 9 different countries, they showed how the health crisis accelerated the shift of consumers to digital stores. And with the Covid-woes still lingering around, the organisation assumed that the current online shopping trend is likely here to stay.

To help struggling businesses transfer their campaigns to the cyber realm, we are listing 10 foolproof ways to promote online.

How to promote your business online in 2021

Today is the best time to jump into the competition of selling your offers online. However, with all business owners in your niche also resorting to digital campaigns, you need to be creative in using the strategies we’re listing below to achieve your competitive edge.

1. Pay Per Click

man analysing ppc results

Google may seem to be the ultimate library of all information existing in the world but make no mistake. This search engine is in fact an advertising machine and Google is making a big chunk of cash from its Google Ads platform.

HubSpot lists down the latest pay-per-click costs for hot keywords and the legal industry spends as much as $1090 for its CPC campaigns.

The biggest advantage of PPC advertising is that the promotion is straightforward. It targets specific markets using keywords that web goers are clicking according to the data recorded by Google. Hence, business owners are sure to see conversions in their niche campaigns.

Perhaps, the biggest downside to using PPC is the tight competition. Many companies are also running paid ads on Google. This prompts first-time users of PPC ads to be more strategic in choosing keywords to invest in and the market to target. However, the competition also means that this digital marketing strategy is effective.

2. Social Media Ads

Another paid digital marketing strategy is putting up an ad on social media. More than half of the people in the world are hanging out on social media platforms. The population grew significantly last year when lockdowns started.

Facebook alone gets 2.6 billion active daily users as recorded in the first quarter of 2020. Roughly 8 million of this population are advertisers who belong to small to mid-sized business groups.

There are limitless benefits to advertising on social media. First is the high probability of being seen by your target market. The second is the creative ways you can post your ads. The third is the many platforms you can publish your ads on including Linkedin, Facebook, Instagram, Twitter, and Pinterest among many others. SEMrush noted that in 2019, 94% of marketers are actively posting on social media.

3. Email Marketing

Email loading on Laptop screen

While many digital marketers claim that email marketing is dead, this digital marketing strategy is actually thriving. Hubspot deems emails are still relevant these days with 80% of marketers reporting an increase in email engagement as measured in the past year.

Personalisation is one of the effective tricks used by marketers in engaging recipients. Consumers feel important when businesses talk to them in a more personalised way, which in turn convinces them to check the offer they received as a form of gratitude.

Furthermore, marketers can send gifts in the form of ebooks to convince their leads to check out their offer. Here, business owners can come up with entertaining but relevant topics to write about in their ebook and use the best PDF editor of 2021 to present the document more engagingly.

Finally, email marketing allows business owners to convert their leads into repeat customers. By having them sign up to your website to get regularly enjoy a perk or receive more offers in the future, retention can be ensured.

4. Influencer Marketing

Influencer marketing is a relatively new digital promotion compared with other digital strategies we’re listing in this article. Although new, business owners are already realising the advantages of using micro-celebrities in promoting their products or services. In fact, Statista reveals there were 3.7 million paid posts made by micro-influencers on different social media platforms in 2018.

Influencers used in this strategy have at least 10,000 followers and are paid to post photos or videos of them featuring the products/services assigned to them. This trend follows the A-list celebrities who do paid advertising for big brands. With so many people idolising them, the products they promote are always getting attention and many people are trying them too despite the price.

5. Video Content

Woman recording video in shop

YouTube is among the most-used social media platform by marketers in the past decade. Just look at how many vloggers there already are. Even kids are making a hefty amount from their YouTube channels by simply enjoying the toys they love the most.

Videos are always more engaging than written content. They are the traditional “immersive” methods of advertising before virtual reality and augmented reality happened. Since its launch in 2005, it has grown to become the most popular video library in the world where 80% of YouTube’s watchers are aged between 18-49-year-old.

With that many users, business owners learned to invest in channel owners who have a great number of subscribers. So, apart from advertising on YouTube, they also get influencers to do videos of their products or services and have them published on their channels for a more engaging exposure.

The biggest advantage of using high-quality video content for promotion is that it is an effective way to educate shoppers. Many consumers value their money and they want to be sure about a product before they finally hit the buy button. They depend on video reviews to get a virtual experience of the product or service. Once they hear and see everything they need to know, they make the purchase.

6. Joint Ventures

Joint ventures are one more digital marketing strategy that’s gaining traction today. Two niche businesses with the same target market are partnering to give the ultimate solution to consumers. Take the toothbrush and toothpaste for example. They are non-competing businesses but they cater to the same group of consumers and offering a solution to a similar problem – tooth hygiene.

A partnership between related businesses can add value to their respective products or services. This way, they can expedite the growth of their sales. Another advantage is when you can partner with a business that already has an established clientele. You can leverage the trust of partnering with them to convince more consumers to try your product or service too.

7. Free Webinars

Table and microphone for webinar

Consumers love freebies! Whatever that is that’s being offered, as long as they are free and relevant, they’ll grab it.

Offer a free webinar as an introductory or preview of your product or service. This is a great way to interact directly with your leads and a good opportunity to convince them to buy.

For instance, you are offering photography lessons. You can give a free, basic webinar on shooting portraits using mobile phones. This way, your leads can gauge your knowledge and skills in photography. And when they feel like they’ve gotten valuable ideas from you, they’re very likely to invest their money in your paid lessons.

8. Organic Web Traffic

Finally, we came to the most affordable strategy of promoting your business in the year 2021. To succeed in generating lead and turning them into your customers, you first need to make them find you online. But how do you do that when you are practically just starting your online journey and when there are tons of businesses that are successfully making money online?

The answer is SEO.

Search engine optimisation is a way to understand how consumers are finding products and services online. It teaches you what kind of questions they ask Google about a certain product; what makes them buy; and what your competitors are doing to sell their products online. In short, SEO is your ultimate online marketing guide.

While it sounds very ideal to use organic strategies, SEO needs a lot of effort to make it work. Google stores millions to billions of information on different products or services and you need to beat others to the top search results for web goers to notice you. And since this isn’t paid marketing, don’t expect to see results instantly.

Succeeding in SEO requires patience. Create well-written contents, focus on link building, invest in creating your video content and podcasts and share them on social media. Publish more of them and in time, you will enjoy the many benefits of including SEO in your online marketing techniques.

Key Takeaways

The strategies for promoting businesses have changed and if you want to stay in the competition, you need to learn and follow the trends. It is important to keep in mind, though, that in doing digital marketing, you need to do some sort of tracking to see whether your efforts are paying off.

There are numerous tools available online that you can use to measure your conversions. They can also help you pinpoint which of the methods you used are working. When you find what’s effective, focus on that strategy until you establish a good online presence. Later when you’re already able to create your loyal network, then that’s the time to try the other digital marketing techniques.


Engineer turned Writer. Donna found a deeper interest in expressing her thoughts through words rather than numbers. With four years of experience, she has now mastered different writing styles. Writing Technology Blogs for the computer software shop Softvire Australia is her latest stint. After work, she morphs into an anime and TV series fan.

5 Best Social Media Plugins to Increase Your WordPress Visibility

5 May.2021

Why use social media plugins

The trend of Social Media into marketing is continuously increasing among marketers, and they are trying every possible way to boost their social media marketing.

With over more than billions of active users, Social Media is converted into a universe of social media content that is freely accessible and available to anyone using social media channels.

Marketers use social media content on their WordPress website to increase creative content, which is also available for free.

But how will you apply this content to your website? Thus, with the help of social media plugins for WordPress, you can simply and easily embed social media content on your website.

In this blog, we walk you through five popular social media widgets for your website.

Why use social media plugins

Social Sharing icons make your website look more authentic and appealing. Adding these icons on WordPress websites help in increasing traffic, audience engagement, and social proof of your website.

With the help of Social Media Plugins, you will be able to add social media images, videos, texts, icons, and other types of social media content on your WordPress website, giving your audience a similar social media experience to your website.

It is not that you cannot display social media content on your WordPress website without using social media plugins. Still, these tools will help save your time and make adding social media sharing processes smooth and simple.

These social media plugins are specially designed to build and amplify WordPress websites with fascinating, entertaining, and engaging content to your website.

Hence, check these below given social media plugins to add and embellish your website from the universe of social media content.

1. Taggbox Widget

Taggbox Widget is a popular and highly used social media plugin by WordPress website owners. It is a powerful plugin that allows users to create fascinating social media widgets and insert them into their website without coding.

Taggbox Widget is integrated with 15+ major social media channels, which means you have great opportunities to collect this freely available content and display it on your website with a single plugin.

With the help of Taggbox Widget, you can collect social media content using hashtags, mentions, tags, handle, keyword, etc. based on the social media channel you choose.

Moreover, Taggbox Widget has multiple features and functionalities that comprise feed creation, customization, moderation, and analytics to make designful social media content for your website.

One thing that attracts most users is that Taggbox Widget is easy to use and requires a few steps to create a beautiful designed social media widget for a website.

2. Simple Social Icons

Simple Social Icons is a popular tool to add social media icons to the website. It provides small and enticing social icons for more than 14 social media channels with clickable icons that take your website visitor to your social media account.

You can install this plugin directly on your WordPress website backend and activate the plugin. Once you activate the plugin, you must connect with all those accounts that your website or business has a profile on those available social media accounts.

As you connect with the social media accounts, you can then showcase these social media icons on the sidebar of your web pages.

3. AddtoAny

AddtoAny is a social media tool that is also available as a WordPress plugin to integrate social media channels into the website. You will be able to add 18 social media icons on your website, with all major social media icons and others like Amazon Wish List, WhatsApp, Balatarin, AOL Mail, Email, and

With social sharing icons, standard & floating social share icons, and a universal social media menu. AddtoAny is a popular social media sharing plugin integration with Google Analytics integration that is impossible with any other Social Media Plugin for WordPress websites.

4. Sassy Social Share

Sassy Social Share is known for its charming and delightful integration of social media channels into WordPress web pages. It offers tons of options to design social media icons in the way you want to display them on your website.

With this social media WordPress plugin, you have the freedom to showcase social icons in the form of buttons or to float sticky social bars on your website page.

5. Revive Old Posts

Revive Old Posts social media plugin helps you to automatically update your social media account by uploading social media posts.

It is not possible to update regularly or upload content on social media accounts. Hence, Revive Old Posts fetch the older posts from your social media accounts and reshare them on your time so that your social media account stays active.

Moreover, Revive Social Posts also offer functionality to display social media content on your WordPress website in an easy way. So it is a perfect tool for your social sharing purposes.

Wrapping It Up!

That’s it. Social Media is booming, increasing the growth of the business. Now marketers can reach their targeted audience and easily engage them with the power of social media content on their website.

Start using social media content on your website and make a huge impact on your audience. There are free-to-use tools and offer premium plans based on your website engagement needs.

Digital Marketing Books for Beginners in 2021

15 Mar.2021

Digital Marketing Books for Beginners in 2021

Digital Marketing is in a developing state, where no one knows what will trend. So, here we have tried to put together the list of the best 10 digital marketing books that every beginner should read. These books are users friendly, relevant and well crafted, which will boost your confidence in digital marketing.

1. Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0 Moving from Traditional to Digital

Author: Philip Kotler

About the author: Philip Kotler also known as Father of Modern Marketing, is an American marketing author, professor, and consultant. He has written more than 80 books, largely in the field of marketing. Some of his famous books are Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations and much more.

About the book: Marketing 4.0: Moving from Traditional to Digital is a much-needed book for digital marketers. This book talks about the traditional shift methods of marketing from traditional to digital. It covers the combination of online and offline marketing approach interactions between buyers and sellers.

2. Digital Marketing for Dummies

Digital Marketing for Dummies

Author: Russ Henneberry and Ryan Deiss

About the author: Ryan Deiss is an entrepreneur, author, and investor. He wrote many books in the field of digital marketing. Russ Henneberry is the co-author of digital marketing for dummies. He is a digital publisher and content marketing expert.

About the book: This book is a guide to digital marketing strategies and tactics that a marketer can use to establish and increase brand engagement. This book has everything from SEO to content marketing that a digital marketer in the initial stage requires. This book also helps you design tailor-made campaigns, increase visitors and keep the audience engaged in your brand.

3. The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

The Power of Visual Storytelling How to Use Visuals, Videos, and Social Media to Market Your Brand

Author: Ekaterina Walter and Jessica Gioglio

About the author: Ekaterina Walter is currently is the best selling author, international speaker and globally recognized business and marketing innovator. She is the author of Think Like Zuck, The Power of Visual Storytelling and The Laws of Brand Storytelling. Jessica Gioglio is a leading digital and social media strategist and co-author of The Power of Visual Storytelling.

About the book: This book is stuffed with a lot of visuals and examples from leading organizations. The power of Visual storytelling shares various detail methods on how to expand and strengthen your brand using images, videos, infographics, presentations, and other rich media.

4. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

The Zen of Social Media Marketing An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Author: Shama Hyder

About the author: Shama Hyder is an Indian-American entrepreneur and author. Her name was highlighted in the Forbes top 30 Under 30 list in the year 2015. Apart from The Zen of Social Media Marketing, she is also the author of Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.

About the book: The zen of social media marketing elaborates on how social media can be a successful tool for marketing your product and services. This book outlines the strategies to expand and grow your business using social media tools without much hassle. It talks about people’s mindset and how many organizations are failing to take advantage of social media. The Zen of Social media marketing highlights how to use social media tools such as Facebook, Twitter, LinkedIn, step by step.

5. The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The Art of Digital Marketing The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Author Name: Ian Dodson

About the author: Ian Dodson is the founder and president of the Digital Marketing Institute(DMI) and author of The Art of Digital Marketing.

About the book: The art of digital marketing has everything from A to Z that a digital marketer should know. This book highlights the Innovative procedure for a successful digital marketing campaign: starting from the users need to the directions required. This book supports the marketer in creating and strategizing effective digital market campaigns for targeted users and measuring the growth of the campaigns.

6. Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Understanding Digital Marketing Marketing Strategies for Engaging the Digital Generation

Author Name: Damian Ryan & Calvin Jones

About the author: Damien Ryan begins his career as a media innovator with around 50 magazines under him. He is one of the first individuals globally to start placing banner ads on websites back in the early 90s.
He is the author of popular books such as Understanding digital marketing, Understanding social media and many more.

About the book: Again, This book highlights the top practices and strategies for digital marketing and how to carry out comprehensive research on the new generation of digital users. It covers various crucial topics such as affiliated marketing, email marketing, social marketing, customer strategies etc with case studies.

7. Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

Author Name: Gary Vaynerchuk

About the author: Gary Vaynerchuk is a New York Times bestselling author and social media expert. He is a Belarusian-American entrepreneur, author, speaker, and Internet personality. He wrote many amazing books such as crushing it, the thankyou economy, Eleven and a Half etc.

About the book: Jab, Jab, Jab, Right Hook is a crucial book for anyone willing to learn social media. This book has simple, effective, communicative and relevant content with some practical case studies and approaches that can help you construct social media strategies.

8. Click Millionaires: Work Less, Live More with an Internet Business You Love

Click Millionaires Work Less, Live More with an Internet Business You Love

Author Name: Scott Fox

About the author: Scott Fox is an American born author, startup advisor, investor and media personality. He has completed his education at Stanford University. He is the author of many mindblowing books such as Internet Riches: The Simple Money-making Secrets of Online Millionaires, E-Riches 2.0, and Click Millionaires: Work Less, Live More with an Internet Business You Love.

About the book: This book guides you, how you can start your very own online business with or without any funds. It is a very inspiring and innovative book with some stories of people who have tried their hands on the internet and become a millionaire. It has everything from YouTube videos, blogs, affiliate marketing to even freelancing that can help you design your model. This book is written in simple language with fewer jargons.

9. Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

Master Content Marketing A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience

Author Name: Pamela Wilson

About the author: Pamela Wilson is in a marketing career for the past 30 years. Pamela is the owner of Big Brand System, a site that helps people combine design and marketing to create a memorable brand voice and appearance. She’s one of the people behind the popular Copyblogger website, one of the most respected marketing blogs.

About the book: Master Content Marketing is an effective and great book on how you can uplift your content using the strategies mentioned in the book. It guides you to all the step on the creation of revenue-boosting content. This book is loaded with formulas, checklists or tools to use, all in a blueprint-like order that can’t be screwed up. If you’re new to content marketing, you’ll be dog-earing every other page.

10. Digital marketing 2020

Digital marketing 2020

Author Name: Danny star

About the author: Danny Star is an American based marketing consultant. He completed his graduation from the University of Maribor. He is currently the CEO of the website depot.

About the book: Digital marketing 2020 covers various in-depth topics related to digital marketing. This includes social media, SEO, email marketing, social media etc. Each chapter introduces knowledge about digital marketing tools, their advantages and disadvantages and tips on when and how to use such tools.

So, these are the best digital marketing books for beginners 2021. These books will surely give you insight into digital marketing. Still, if you want to take digital marketing as a career, It’s recommended to do a digital marketing course that will help you build a foundation for your digital marketing career.

SEO & UX: Incorporating Strategic Plans to Improve Website Performance

9 Mar.2021

SEO and User experience

Companies want their websites to rank high in search results, especially for their intended keywords, thorough keyword research and link building. However, as Google evolves with its search algorithm and most companies start investing in SEO, many find it tougher to beat the competition and appear higher in search results.

Search engines like Google now base their search results combining 200+ ranking factors. User experience or UX plays a pivotal role in ensuring a high ranking. Both SEO and UX are now essential to help your website pages rank high, drive traffic, and boost conversions.

Google and other search engines now want your site to be expressly understood, efficient in navigation, and engaging enough with content. Hence, it ranks website pages that are unwieldy, confusing, and problematic lower than the others.

User Experience strategy revolves around a website design that shapes the experience of users visiting the website. The elements could arouse the user’s feelings that contribute to the experience, whether the pages are engaging or not. UX and usability often mean the same thing as the goal is to make the website simple and easy to use. User experience affects the user’s perception during their site interactions.

The partnership between SEO and UX

An ideal UX agency finds the easiest ways to combine SEO and UX elements, targeting the search algorithms for maximum success while also nailing user interactions in utility and aesthetics.

But without professional search engine optimisation services, pulling in traffic to the website is next to impossible. A good user experience, as mentioned before, will affect all SEO efforts negatively. Both strategies and their success are integral to each other.

Google ranks websites on various factors, including content quality, frequency of keywords, image optimisation, number of inbound and outbound links, readability and much more.

But the sites need more than just those factors – they need fast loading images, high-quality backlinks, attractive design, and engaging elements throughout.

How to combine SEO and UX strategies effectively

1. Check bounce rates

Bounce rate data from Google analytics

With a Google Analytics account, website marketers need to check the bounce rates of web pages. These bounce rates indicate the frequency of site visitors abandoning these pages. Some of the common reasons for high bounce rates could be a mismatch between keywords and site content, slow loading of pages, or numerous errors found on the page.

Web pages should have a low bounce rate (between 26%-40%). To improve user experience, website managers need to design pages that comply with accessibility and also do the following:

  • Create multiple landing pages to lead in organic traffic for different keywords and kinds of visitors.
  • Write unique, quality content incorporating relevant keywords with useful image alt tags.
  • Craft meta descriptions that attract visitors through search results.
  • Focus on systematic content placement and organisation with large fonts and bullet lists.
  • Focus on responsive design for the site to render on multiple platforms and devices efficiently.

Bounce rate is one of the vital factors that determine the UX of the site. A worth search engine optimisation strategy considers all UX strategies for enhancing SEO efforts consistently for higher chances of success.

2. Use proper headings

Proper heading distribution

Accurate headings offer the right indication of the page content and the roadmap for site visitors. Search engine crawlers gauge the purpose and intention of the website through the headings. These headings ensure site visitors and search engines to know more about the content found on the page. Headers create a hierarchy and aid search engines and users to scan the main topic of a page.

One should use the h1 tag on each web page of the site to let people know the web page’s primary focus, and so that search engine crawlers can index them accurately. Include keywords in the H1 tag on the page’s title, aligned with standard accessibility practices.

Use the rest of the tags h2-h6, on other sub-headers within the webpage to segregate the content in chronological order, accurately portraying the website for proper stylistic reasons.

3. Manage readability of content

Every web page’s inherent content should focus on topical relevance, language quality, and consistent engagement for appealing to the intended audience.

An ideal user experience agency can propel the UX with appeal and readability, which will boost SEO efforts, ensuring high crawling from search engines.

Readability refers to content optimisation in terms of clarity, information, and relevance, enhancing the page’s authority for that subject in search engines. Keywords and on-page optimisation aid and boost readability factors, improving the browsing experience.

Do not target keywords incessantly to drive the page’s ranking higher on SERPs, or it could negatively affect content quality and readability. All readability factors ensure clear website page structure and accurate rendering on devices and browsers, contributing to a fantastic user experience and higher engagement. The content needs to be concise, legible, and with proper formatting for the best results.

4. Keyword research

Keyword research for improving user experience

Keyword research affects everything from web design to site messaging to navigation to the content of the site. While keyword research isn’t a “best practice” that you can simply implement into your website, it’s essential for many of the most straightforward practices outlined here. Keywords give us extremely valuable insight into how searchers consider our products or services.

5. Meta descriptions

You can see meta descriptions with the URL in the search result. Here, you’re given a bit more room to bolster and expand on the title tag message that caught the audience’s attention. You have between 30 & 300 characters, with 150 being optimal, a minimum of for the most critical information.

Again, write what searchers might find valuable and encourage them to click through to your site. Remember to handle the needs of your target audience using their language. One caveat here: don’t spend an excessive amount of time on this as Google rewrites these tags in search results if you over optimise them.

Final Thoughts

Your website ranking owes much to SEO efforts along with UX design. Google’s ranking factor strategies focus on user experience and approach more than ever. Evaluate your website in terms of your visitors’ experience and focus on on-site navigation, content readability, and aesthetic design to ensure high website performance and success.

Online Marketing Trends to Keep an Eye on in 2021

7 Feb.2021

Online Marketing Trends to Keep an Eye on in 2021

2020 had been a tough year for all businesses – due to the increasing need for social distancing, online companies have been the go-to solution across all sectors. Consequently, online marketing trends have and will continue to change throughout the following year.

Businesses that can get on these trends promptly, will be benefitted in the coming months. If you are wondering what these trends might be, you have come to the right place. This article takes a deep dive into the online marketing scene to determine the trends we can expect from 2021.

1. Influencer marketing

Influencer marketing

Several national and international events have been cancelled since the outbreak. People were stripped of the opportunity to attend in-person events minimising their scope for socialisation. To fill this void, they relied on live streams to enjoy preferred events remotely from their homes.

A massive surge in online traffic was observed for celebrity and influencer generated content, be it for learning, shopping, or enjoying various events. There was a 50% increase for Facebook and 70% increase for Instagram live viewings.

Denied of socialising privileges, consumers worldwide have developed an appetite for human connections even if it comes online. Influencer driven contents have thus, soared in popularity for both commercial and personal use.

Related Read: 10 Influencer Marketing Strategies to Skyrocket Your Brand

2. User-generated content

Peer reviews always had a significant influence on customer experience. The current situation is no different. Customers are still in pursuit of reassurance before they make a purchase. This is especially true for online purchases as the scope for assessing the physical integrity and features, before purchase, is non-existent.

Moreover, with the increasing reliance on social media, customers find peer-generated content more relatable than adverts.

User-generated contents serve as social proofs that forge effective relationships between respective brands and their target audience. Hence, such contents will be a common theme across all business in 2021.

3. Purpose-driven mission statement

A 2021 social trends report by Hootsuite predicts that smart brands will find a way to integrate themselves into the lives of their target audience through social media. In retrospect, this means we might be observing some changes in mission statements for businesses.

Transparency will play a considerable role in reshaping the approaches. Brands that appear to be shady, in the online space, will receive underwhelming responses. On the contrary, brands that can establish a connection with their audience will secure their customers’ trust. Businesses might also focus on contributing to social causes as the means of facilitating a positive image.

4. Voice and visual searches

Voice and visual searches

Smart voice searching solutions like Alexa are readily available among young consumers. About 29% of Australian adults have adopted smart speakers. Also, usage of services like google lens, have increased among several demographics.

Businesses will have to level-up their SEO game to sustain in the highly competitive market. Relying on traditional content won’t do the trick anymore. Instead, brands would have to focus more on high-quality images, image site maps, image alt-texts and overall presence in recognised platforms.

Besides, Retail Customer Experience speculates that early adoption and integration of visual and voice search functionalities can increase ecommerce revenue by 30% in 2021. These functionalities are inevitable for growth. Securing the competitive edge will require businesses to restructure their websites for facilitating these features.

5. Relationship marketing

Concerns for false information and fake news are rising among consumers, as more instances have sprouted over the past year. Moreover, three fourth of the Australian shoppers are sceptical about advertisements. Relationship marketing could help overcome these barriers and engage customers where it matters.

Ecommerce businesses have their work cut out for 2021. They have to focus on content and email marketing while maintaining immaculate social media presence. Introducing loyalty programs and promotional aspects that add value to the customer experience could help develop sustainable relationships.

Adapting to the volatile dynamics will require businesses to make swift changes. Real-time data is essential in that regard. Companies have to focus more on customer behaviour and the patterns they follow to maintain a competitive advantage. All businesses, big or small, will eventually adopt these practices for survival. The sooner you can get in on the action, the better.

6. Content focusing on social good

More than half of Australian consumers have little respect for businesses that remain silent on pressing social issues. In 2021, consumers will be on the lookout for more educative contents that address social challenges.
Integrating infographics, podcasts, and peer-generated comments can also strengthen the connection with the target audience. For greater engagement, focusing on storytelling will be crucial.

7. Personalised services

About 30% of the Australian shoppers severed their relationships with businesses due to the lack of personalisation.

Relying on generic services could cost you one-third of your retail sales. To satisfy these expectations, businesses will need to be vigilant about customer behaviour. Constant effort should be made to match customers with relevant products, based on purchase history and demographic characteristics.

As 92% of consumers prefer to shop in their local currency, businesses operating internationally will have to allow more currencies as payment modes. Having USD as the only option could result in a 33% increase in abandonment rate.

8. Augmented reality for digital engagement

Augmented reality for digital engagement

It’s only a matter of time before AR comes to the mainstream. Though AR technology is still operating in the periphery, learning to integrate and utilise it for ecommerce will have its upsides.

9. Social commerce

2020 provided the launchpad for social commerce, which is observable through the rise of Instagram and Facebook shops. Besides, more than 70% of online shoppers seek inspiration from social networks, making social commerce mandatory for the growth of online businesses. Hence, an increase in shoppable posts should come as no surprise.

10. Sustainability

Amidst this pandemic, where vital resources are in short supply, consumers are heavily inclined to sustainable practices. Besides, with the effects of global warming becoming more visible, these concerns have intensified.

Responsible shoppers prefer businesses that have adopted recycling behaviour. Research on sustainable fashion showed that the firms that adopted sustainable practices and communicated them effectively were able to create lasting impressions on consumers and had higher chances of converting online visitors.

11. Focus on mobile applications

Focus on mobile applications

Mobile application usage increased by 25% globally in the last quarter of 2020. With a cumulative 180 billion hours spent on apps per month, it is only logical to use them as marketing platforms.

Plus, 30% of global consumers believe that the shopping experience will not revert to its pre-pandemic period. Businesses aware of such projections have already harnessed applications as marketing channels.

Related Read: How Mobile Application Development Can Boost Your Ecommerce

12. Collaboration with online conferencing platforms

Remote working practices are on the rise, which has produced significant demand for online conferencing platforms like Skype and WhatsApp. Utilising these platforms for marketing purposes should be a no brainer.
The users of these platforms have homogenous characteristics. Acquiring relevant data can significantly aid in targeting different segments.

13. Video marketing for reaching at-home consumers

The pandemic has forced people to spend more time at home than usual. However, the need for collective experiences persist. According to Cisco’s annual internet report, videos will drive more than 80% of online consumer traffic by 2022. The pandemic caused a sharp rise in digital adoption, accelerating the aforementioned trend in the coming months.

14. Artificial intelligence

With online shoppers soaring in number, it has become quite challenging for businesses to address visitor queries swiftly. Under these circumstances, advanced AI technology is necessary for handling customer queries as accurately as possible.

Several companies are using AI to track leads and monitor consumer behaviour. AI’s machine learning capabilities coupled with programmatic advertising, eliminate the guesswork in targeting consumers for advertisement. Having these technologies at disposal can help businesses gain the upper hand.

15. Micro-interactions


With ecommerce businesses sprouting left and right, companies need to stand out in their interactions with the customers. One of the ways to do that is through micro-interactions. These can come as little prompts that engage customers along their journey through a website. Even a simple interactive model of a particular product can add value to this process.

However, it is essential to remember that overdoing it might disrupt the flow and negatively affect customer experience. Businesses should focus on hitting the perfect balance between functionality and entertainment through trial and error.


Even though businesses have been restricted due to the ongoing crises, the online space has opened up several avenues to explore. Harnessing these opportunities relies on the creativity and experimentation that the businesses are willing to conduct. As long as the customers are in focus and the experiences are consistent, the marketing endeavours should bring about productive outcomes.

How Has SEO Changed in the Last 15 Years?

28 Oct.2020

How Has SEO Changed in the Last 15 Years

Any digital marketing company would know that, over the last 15 years, searching for answers on Google has been progressively easier. This is thanks to SEO’s non-stop evolution. We have seen the rise and fall of so many trends, terms, movements and false claims (remember ‘SEO is dead’ in the mid-2010s?).

The year 2020 has made it extra different as most digital marketing experts have said that SEO remains to be relevant, even more so because of the COVID-19 pandemic.

The year is about to end and, for better or for worse, it’s been a defining year for SEO. Before we close 2020 (for good, we hope), let’s look back at the last decade and a half of what made most of the internet: search engine optimisation.

Here are some of the more monumental changes that paved the way for better search results.

The great panda update of 2011

The great panda update of 2011

We definitely don’t want to remember the early days of SEO when keyword stuffing was in and indexing content was more disorganised than our bedroom closet. But thankfully in 2011, Google released the Panda update which proved to end spammy and irrelevant content ranking high.

We can thank Panda for the sophistication of search results enjoy today. It’s definitely not perfect but it’s a far cry from the dubious content and search results we’re glad we’re no longer experiencing.

The knowledge graph

Users heavily influence how search engines think – and through that thinking, Google was able to further enhance search results. This consumer behaviour gave rise to the Knowledge Panel in 2012, which aims to give users concise answers to queries.

It was good for the users but a learning curve for digital marketing experts. This paved the way for sites like to specialists to make it easier for them to appear on the Knowledge Panel or much higher on organic search results.

Going mobile-first

In 2014, mobile searches exceeded desktop traffic, and since then digital marketing agencies have pushed for a ‘mobile-first’ or ‘mobile-friendly’ strategy. People are becoming even more mobile-dependent. Users now often search for businesses closer to them. Any inaccuracy on the part of the business leads to lower rankings.

Since then, it has been common practice to optimise your website for mobile devices, creating content that engages the reader and strategically placing display ads where the reader can immediately see it.

Local began to rule

Local began to rule

The year 2014 seemed to be Google’s biggest milestone with so many changes to the search engine giant. Along with pushing for a ‘mobile-friendly’ digital marketing strategy, they also went and gone local.

While the Panda Update introduced more a more sophisticated way for pushing the right content further up search results, the Pigeon Update, on the other hand, improved Google’s local search algorithm and made major changes to local organic rankings. For one, they did away with the seven-pack local results and went with just three.

Expert, authoritative, trustworthy content

In the last few years, Google has been actively penalising plagiarised content – if your website had been caught copying content off of other sources without citing them, for the sake of keyword padding, know that your ranking will be so low.

This was a problem since the early 2000s, when spammy content and keyword padding were on the high, and no one was doing anything about it. However, with the Panda update in 2011, things changed greatly.

As well, in 2018, Google came up with E-A-T: Expertise, Authoritativeness and Trustworthiness. This set of standards are primarily targeted at financial and health content but more digital marketing professionals set this as a standard for their own content and their clients’ too as it is an important ranking factor for SEO.

Goodbye, black hat link schemes

Any digital marketing company knows that backlinks are the veins of SEO. The more quality links you get, the more authoritative your content is.

However, there were many agencies who employed questionable methods to manipulate and ‘hijack’ backlinks, such as buying backlinks.

That’s why in 2012, Google has begun penalising content with dubious backlinks – they go as far as banning the website or de-indexing the content altogether. With that out of the way, guest posting and organic linking are more effective – and legal – ways to rank on search results.

Smaller, slower updates

These major changes to search engines and optimisation led to overwhelmed digital marketing specialists. Lately, however, these changes became smaller and more gradual – not too many in-your-face changes that dramatically impact how rankings work. This gave specialists more time to embrace any change and applied their insights to their strategies.

So much has happened to SEO in the last 15 years. Who knows where it will be in the next 15? As long as user behaviour dictates the way we search for content, digital marketing companies will always be anticipating the next big movement.

How to Generate B2B Leads for Your Small Business in a Smarter Way

11 Oct.2020

B2B lead generation

Every single business aspires to achieve a steady flow of clients. However, not everyone knows how to go about it.

Given the long list of hacks and growth strategies for small businesses, it’s easy to get lost in the woods.

It’s only evident how one witness an average product churning out great revenue, while a genuinely good one struggles to make an impact.

When it comes to securing B2B leads for a small business, the story takes a flippant turn.

Industry reports indicate how only 50% of startup businesses make it past the first five years. Damn right survival is a dirty game, and without a steady flow of leads, you are destined to crash.

Simply put, Leads = Earning.

In this post, we mull 5 surefire ways that will usher in maximum B2B leads (read, your ideal customers) for small businesses.

Inbound Marketing

Inbound marketing

This is one of a few B2B marketing strategies that work on a reverse methodology. In other words, it pulls prospects towards your business rather than you running after them.

Market research indicates how inbound marketing gains a command being at least 10x more functional than any other approach, for steady lead conversion.

For instance, any potential customer who Googles for “best LinkedIn Automation tool”, and your website pops up among the top search results, you stand a chance of being seen. So, in this typical example of inbound marketing, the prospective customer/client is coming to your site, rather than you having to email or cold call them.

Popular inbound marketing instances include:

  • Informational content and well-designed graphics for social media posts.
  • Relevant YouTube videos.
  • Webinars.
  • Content marketing across more than one channel/ platform.

At the very core of all inbound marketing strategies lies great content. Content that is not only informational but also drives a call for action.

Start by knowing your target audience. For a small business, it is of utmost importance that you have a comprehensive view of the target audience before you interact as a brand. Besides content, your SEO approach has a major role to play.

LinkedIn Marketing

LinkedIn marketing

You know how they label social media platforms, like Facebook for friends, Twitter for political debates, Instagram for celebrities, and Snapchat for teenage fun.

Well, LinkedIn is one such platform that people relate instantly with work.

That’s right! LinkedIn means serious business. Seldom do you find an individual who has joined LinkedIn just for the fun of it?

LinkedIn is one such platform, when used wisely, can up your B2B lead generation game, better than anything in comparison. Not only can you connect with like-minded professionals and hunt your next big job, but can also exchange ideas, strike up mutually befitting deals, and even start a new partnership.

Exclusive case studies of LinkedIn depict how this one single platform drives the biggest share of the revenue for just about any small-sized business.

LinkedIn automation tools like Lead Connect are a great way to reach out to prospective B2B leads, engage them, and effectively follow up towards a successful closure. Automation has helped several brands to grow at a progressive speed and with the right support by your side, one can always be assured of effective B2B lead generation for their small-sized business.

Freebies still do the trick

Free downloads

An industry survey report suggests how more than sixty percent of consumers prefer testing a free sample before purchase.

Essentially, a rip off dating back to traditional email lead generation, freebies have managed to retain its classic charm. While many small and mid-sized businesses are already into it, not everyone does it right.

Well, you can’t blame the brands all the way. The notion around “Free” stuff has witnessed a lot to finally lose its meaning in translation. Regrettably, the free stuff offered these days by the majority of brands is practically useless.

Hence, one must be careful while promising free stuff to prospective audiences. For instance, if you design and sell premium business templates, make sure they are functional and worth downloading.

Doing so will help you embark on a B2B lead generation methodology, where customers will eventually sign up as they realize how laborious it can be to set themes, shift objects, and manually edit styles for a document.

In other words, it is the power of your lead generation strategy that helps communicate and establish the value of your product/services, offering people a reason to pay.

Guest Posting

Guest blogging

For any B2B small business owner, guest posting or guest blogging should never be an afterthought. With blogging, the thumb rule is consistency.

Once you set a routine for your blogs to go live, you are already setting out expectations for your customers looking to hear from your brand. As you focus on delivering high-quality content, you will always have a better chance to pull leads to your side.

Guest posting on high DA sites builds trust and credibility for your band. Thus, when one gets redirected to your site, you can use a B2B lead generation tool to identify the source and convert them into worthy leads. In the process, you not only widen your brand reach but also discover more traffic and enhance your domain authority to boost the chances of a sale.

Re-engaging leads

Re engaging leads

The key to successful lead conversion is interaction.

That’s right! It takes less than 24 hours for a lead to turn cold. Blasting emails is never going to change the scenario. Hence, it is more than important that you make the most out of your interactions.

No matter what product/service you sell, if you have a lead using your product for some time and then going kaput, it’s probably a good thing to lure him back to the game.

Take a cue from Grammarly. They ran an awesome re-engagement email campaign targeting users who used the tool in the past for a brief period and never returned. The company not only pointed out how they wanted them back but also gamified their interaction efforts by awarding a makeshift badge.

For Ecommerce brands, industry reports indicate how re-engagement emails have an opening rate of no less than 12 percent. (which is great, compared to the overall email opening rate of 14 percent). With more than 25 percent of marketers losing potential leads from their email list each year, re-engagement emails are a great B2B lead generation tool.

Besides enhancing incremental engagement, it also promotes lower churn rates, thus re-establishing brand value among inactive subscribers and widening the net for conversion.

Wrap up

Besides LinkedIn automation, free downloads, and guest posts, you can also harness the power of forums, answer questions on Quora, interview influencers, run a quiz, and a lot more.

You see, optimizing your B2B marketing strategies doesn’t have to be difficult. All you need to know is to make the right call at the right time.

Also, it’s a good thing to have multiple options at work. Such an approach will significantly bring down the bounce rate, augment your brand presence, and increase chances of lead conversion.

Author Bio:

I am Richard Mullins, a professional content writer, a blogger who always willing to write on technology, marketing, marketing strategies, lead generation strategies, and more,. I love to write some awesome blog posts that will create values for the reader.

Improve SEO Rankings Through Link Building Resources

27 Sep.2020

Improve SEO Rankings Through Link Building Resources

For any marketer, SEO is an asset. It’s like purchasing a real estate and investing in modernizing your kitchen and bath. That work will amplify the value of your house so that you can sell it in the future for a significant profit. Utilizing SEO tips is nothing less than trying to beat the house in Vegas; the house always wins!

Dave Naylor nailed it by saying:

“My rule of thumb is build a site for a user, not a spider.”

For a visionary and successful marketer, the aim should not only rank #1. The objective should be majorly inclined towards the lead and sales generation.

With changing times, Google updates have also remodelled the SEO strategy. Now, the new, improved SEO focuses on the pattern of people’s engagement with a particular brand, product or service, and the RoI. For in-house SEO strategies, keyword research has lost its prominence. The focus now primarily is on keyword intent and long-tail searches.

The new SEO is more focused on content from audience preferences and choices. So to say, the SEO strategy and content marketing are intermingled and integrated.

The link building in new SEO is now based on qualitatively building relationships. The better content creation and reaching out to the backlinks for outdated content of the competitors, the organic traffic is witnessing optimal enhancement.

The predominant role played in SEO is that of integration of content marketing in strategy progressively being adopted in the present context, globally.

What is Link Building?

What is Link Building

It is nothing but a process of getting your website linked to other websites to drive referral traffic. The backlinks enable the search engines to determine the rankings of the sites following the keywords used and is an indicator to Google about a particular site as being worthy of citation. The more the backlinks, the higher the site’s rank.

It is advisable that to optimize one’s site, and the link building must be done through earning links rather than buying or manipulating the links, for long-term business viability. It is a cumbersome process involving longer durations, but getting quality links enhances the rankings on SERP.

Why is it Important?

The Link building is the essential criteria for Google to consider a particular site for web page rankings if it is backed up by high-quality sites linked to its pages. The primary factor weighed by Google is the page linking authority or its popularity, which can be achieved through quality links only.

It can be summed up that for content to rank higher for targeted keywords, and the external websites must be linked to a site’s pages. A domain’s sitewide authority also determines a link’s quality.

Another critical factor is the link’s position on the page, and ideally, it should be placed in the main body of the webpage. The link also needs to be editorially placed; that is, it must be linked based on its quality features and is called editorially placed.

Link building strategies?

Several strategies can be adopted for link building by getting outside sites to link to a particular website and are discussed hereinbelow:

Content creation

The site-specific content needs to be high-quality, unique, and compelling to attract the attention of the users or the target audience. Secondly, the content needs to be spread across to promote the website and the business. The content must be visually vibrant with the inclusion of images, illustrations, etc. The content must also include original research and related data to attract more traffic.


The industry-specific influencers, such as content writers, bloggers and people having a high following on the social media, must be informed about a particular brand, product or service for broader publicity and must be encouraged for writing reviews.

Personal links

There is a need to encourage people and acquaintances from similar or niche trade practices to link their websites with one’s website for broader acceptability and recognition. The random linkages shall not reap the desired objectives.

On-Page Optimization

On-Page Optimization

Once the process of keyword selection has been made, it needs to be implemented to the site’s content. There is a need for each page to target the core term and several related terms.

Title tags

The aggressive and manipulative keyword use needs to be avoided, but if need be, they can still be used. However, the same is not encouraged by Google. The title tag may ideally be between 55 & 60 characters, and some related modifiers must be added around that term or keyword.

Meta descriptions

It is a site’s additional ad copy that may not always be shown by Google.

Internal link building

The internal link building is the most convenient method to build page links for whom one is attempting to improve the search engine rankings.

A few factors that need to be considered for getting a webpage to rank are:

Anchor Text

If the texts or phrases different from the Anchor Text are used, the ranking advantage is lost sight.

To say that the essential thing in ranking a particular page that the search engines consider in expressing the content of a specific site is the actual or the anchor text used by the linking page.

Linking page quality

The quality of the page sending the link is another significant factor in giving a boost to the rankings, as the search engines only allow the links from high-quality and trusted pages, rather than unrelated or questionable sites or pages.

Link’s target page

It is better advised or proper not to link the site to the home page as it becomes difficult for the respective pages to optimize rankings due to their lack of link equity generation ability.

To own link pages from own content, it can easily be determined as to what kind of anchor text needs to be used in which particular page it needs to be pointed, and the enhanced content quality of the linking page can also be ensured.

Whereas, in the case of the elements as mentioned earlier, the possibilities of achieving control in getting other linking sites to achieve optimum results is beyond one’s control.

For achieving an unparalleled boost in rankings, one’s efforts need to be focused on internal link optimization, as quality inbound links having quality anchor texts assigned to appropriate pages, is ensured primarily at lower or no costs. On the other hand, external link building is also significant, but there is a factor of uncertainty that looms large.

Internal link building tips and tools

Internal link building tips and tools

Once getting to know about the effectiveness of the internal link building, the following easy steps can help in ensuring setting up of interlinking pages:

Keyword research

For having at one’s disposal several keywords that are relevant and popular, the keyword research tool needs to be utilized.


With the objective of the creation of an information architecture that is search-friendly, the keywords need to be grouped strategically.

Targeted anchor text

Finally, the content can be linked through keywords discovered, and in this way, the intelligent interlinking of the content can be achieved.

The concept of linking the appropriate pages with the targeted anchor text is essential. The right anchor text with the right pages results in optimization and can be effectively achieved through the following:

Site search

The site search can be achieved quickly and can be used for the following purposes:

New page linking

The pages on one’s site can be found for linking to a new page. When new content is created, similar keyword variants, having similar mention, can be searched in one’s site that needs to be linked to that page.

Finding a linked page

In case one needs to find a particular author text without knowing the page tile or its URL, the keywords can be typed into the site search for finding the corresponding page, or Google can be searched. It would return all the relevant pages indexed by Google containing the author’s text.

SEO link building wireframe creation

The easiest and simplest way is to map the keywords to be targeted to optimal logical pages. The nearly best-fit page containing that particular author text can be aligned with the author’s text.

Broken link building

The Dead Link Building or the Broken Link Building builds backlinks by replacing links with working links to the target website.

For this LinkMiner tool can be installed that instantly locates the broken links on a particular page (within Chrome Browser). Then, one needs to find pages having lots of outbound links, as the more links in a page increase the possibility of broken links.

Once the broken links are located, the entities running the pages may be intimated via an email about the broken link, and a replacement content can be pitched in return of adding the host link on their page.


It can quickly be concluded that the process of link building is here to say. It is a time-consuming effort and takes time to build, but patience counts. To achieve a higher ranking boost, it must be a long-term process and commitment.

For local link building, the links from nearby locations must be preferred. Most importantly, only high-quality links need to be given preference and relevance. One’s niche activities shall achieve greater rankings, gradually but surely.

High-quality guest post websites are also helpful to increase website ranking and traffic. You can find websites according to your niche and submit your articles. In addition, you can search queries to find guest post sites; for example, write for us Technology “write for us” marketing.

Author Bio:

Anshul Sharma- CEO of Brandburp, a digital marketing company is a creative man, a motivator, and a person who is making the world ready to apt new technologies and trends in the market. He is a dedicated and passionate entrepreneur who carries a zeal to learn from wherever the scope is. He believes in sharing his strong knowledge base with others.