Like the first date, your business website is your only chance to make that cut through impression on your potential customer. In the growing world of digitalisation and technology, your website is perhaps the biggest source you can use to secure clients.
Not only are startups and upcoming companies focusing on developing ace websites, traditional brief and mortar stores are also trying to make a digital presence. In addition to offline sales, a well-enhanced website has the potential to boost up online sales as well.
All in all, the importance of an effective website in the current industrial scenario cannot be overlooked.
Ideally, a website should have an ideal user-friendly interface. If the loading time of your website takes eternity you are most likely to lose your potential customers. Time is money, and that fact ought to be appreciated. Additionally, an ideal website must provide a steady flow of specific leads and finally it MUST boost a company’s sales endeavours.
Having mentioned all that, there are chances that you are making some basic design mistake on your website leading to a loss of potential targets. The following are the most basic ones.
1. Lack of a clear-cut call to action
Whether we like it or not, we all want to be guided, to be suggested about our next step and that is basically what Call to Action is all about. Once a customer lands on a website, he/she would like to be told what to do, where to go and how to feel, which many websites fail to point.
2. Lack of analytics
Everything in this world is based on a simple equation of cause and effect and website handling is not an exception. In order to stay ahead of your competition, it is important to know the results of your actions on your website. Tools such as Google analytics can be used to identify the source of the traffic, the country, gender interest, behaviour of users and much more!
It’s like your treasure map! With this power, you can twerk any campaign and reach your business goals smoothly. Unfortunately, not many business owners make it a point to monitor the performance of their website.
3. Using the old logo
Having a designated logo for your company is good, but you are not obligated to use it forever. While the rest of your business is on the roll, the very face, the brand image of your business is ancient! Avoid the use of old logos, since this is another common website designing mistake. You can create a new and attractive business logo using Canva.
4. Contact information
For your business to be successful more people or rather potential clients must be able to reach you, and hiding your contact information and other necessary details are not going to do the trick. This is yet another common website design mistake that business owners commit.
It is important to put the phone numbers and email ID in the header or the footer or in a dedicated contact page. It is important to plug an apt Call to Action button to get clients to call you. A visible contact page or a “Call Us” option is all that is needed for this purpose.
5. Basic SEO mistake
Patience is the key in all walks of life and the same applies here. SEO does not make miracles happen overnight. Though it is a time-consuming process, it does bring in desired results. Of course, using the mixed keyword, insufficient content and irrelevant keyword will not get you anywhere since they are the most common website design blunders people make.
SEO has become quite smart and crisp these days. In order to make the most of it and to avoid the common mistakes, make sure to incorporate a lot of long-tailed keywords. Since talking involves the use of phases, our searches to tend to include groups of words, ie long keywords. Additionally, it is important to post quality content as frequently as possible.
The current time is all about keeping up with the change in time, and you cannot afford to be left out of the race.
Author Bio:
Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide. You can reach him out on https://www.princekapoor.com/.
