How Business Cards Improve Brand Identity

4 Feb.2019

Business Cards Improve Brand Identity

The rapid advancement in technology has changed the way we do business and there’s no doubt about it. When creating new opportunities, strengthening brand identity or securing customer base, priorities lie in online marketing.

There is nothing new, and we know it well. But what would you do after your interactive strategies have landed you a potential client? How would you ensure you leave a lasting impression after that first meeting? What’s that one thing you are going to give that would reflect you as a brand?

The answer lies in a tiny piece of card called business card. You might not know, but a business card is nothing less than providing a sensory experience to your clients. It’s your brand’s image that makes or breaks your impression in the first meet. And, creating that impression is an art and science both. You need keen eyes to create business cards along with a strategic approach to reflect your message.

Focus on all the touch points. Also, keep your position and your target audience aligned with each other.

Importance and purpose of a business card

Before you know why brands focus on business cards, you must know what it is. A business card is a tiny piece of card that carries the name, other credentials of a business, or a person representing it.

In general, it’s a tangible way of passing on your company’s information such as its name, phone number, address, email address, and website URL. They do more than just carrying your contact info on a paper. They visually stand for your business; create your company’s identity.

Let’s find out how business cards improve brand identity:

1. Help develop human connections

Handshake for human connection

In the world of virtual reality, human relationships haven’t lost yet. We don’t deny that connecting and information sharing through digital media is now easier and faster, but it has a drawback. It lacks trust, in person participation and human touch. Virtually you may be connected, but personally, you are not.

And, that’s a major problem for businesses seeking growth opportunities. It is because digital communications do not include essential elements like handshakes, authenticity, eye-contact and small talk.

Giving out businesses cards, however, is a great way to create human connections. You get an opportunity for proceeding further communication with those who are interested in your business. Therefore, make your own business cards like others to reach out to your target audience.

2. Establish a link with non-smartphone users

The technological advancement has been every significant lately. And this advancement has led to a high level of connectivity. Over the last couple of years, the number of people using smartphones in the US has increased. In 2020 the number is expected to grow above 270.66 million.

While it’s a huge number, not everyone has a smartphone or wants to own one. There are many reasons for it that range from no interest in distraction to preferring old-fashioned communication and low technological familiarity.

Where does your business stand in this? Well, you need to go traditional way to tap into that section that does not use smartphones. You can do this easily with business cards. And, it would easy for them to reach out to you.

3. Enhance the authenticity of your business

via GIPHY

Before buying any product or service from a company, people verify the authenticity first. And to do so, they always seek information like — who are you as a brand? What services or products do you offer? Where is your company located and how to get in touch with you?

There is no better way than handing out business cards as answers to those questions. Take help from a business card maker to professionally design your cards. This way they will boost the authenticity of your brand. They will let people know your business is serious and ready to cater to their needs. Apart from that they also build brand awareness.

4. Facilitate networking

As a company owner, you already know the significance of growing professional contacts. It also leads to expand your network of contacts. There are several ways to connect with others and build your network like initiation telephone calls, emails, face-to-face conversations, and through social media sites.

People, however, prefer personal interactions. No matter how technology advances, nothing can replicate the importance of face-to-face communications. According to a study, 72% of people say that in-person meeting with a strong handshake impacts their first impressions. It is because in-person meetings build strong relationships.

When you attend networking events in person, do not forget carrying your business cards. It would be beneficial for people interested in your business to contact you. Likewise, their cards furnish you with the information you want to meet them again. A boost in your network means an increase in your business.

Wouldn’t you want to grow the reach of your networking? Of course, you do. Take help from a business card generator to create attractive business cards without increasing your overheads.

5. Your brand gets a visual representation

brand gets a visual representation

Yes, a business card gives your brand a visual representation. It works like the face of your business when your prospects look at it. It reminds them who you are as a business. If designed expertly, a business card reflects your brand’s message, its values and personality positively. This goes on influencing your recipients and makes them interested in your business.

You can use an online business card maker to make your brand recognizable. Do it correctly, and your prospects will be ready to buy your products or services.

Make sure you instil usability with creativity to hit the bull’s eye. Take Broke Bike Alley’s business card for example. It’s creative and functional. That means a business card turns into a handy tool when your bike needs some sorts of servicing that you could do easily. The plus point is, it’s tiny, and nobody would mind carrying a functional business card!

Conclusion

The tiny card that we often see as a stack on the table or in the card-holder is an effective marketing tool. The tiny business cards are still a necessity among businesses. Their tangibility gives brands a chance to create human connections and grow their network.

If you haven’t considered it for your business yet, it’s never too late. Add business cards as one of your marketing tools to reach your target audience.

Author Bio:

Henny Kel works as a Digital Marketer, brand consultant and business strategist with Designhill- A reliable marketplace for logo design, business card maker, web design, custom tank tops design, and many other designing works. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing etc.

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