How to Build a Strong Social Media Presence for Your Brand
There’s no need to say that social media has become an important part of our lives. In fact, it seems like our mobile devices have become an extension of ourselves and we use these to browse platforms like Facebook and Instagram whenever possible. Therefore, if you want your business to be able to succeed, you simply have to make sure you step up your social media game. And here’s everything you need to do if you want to become a social media, big brother.
Design your campaign
Take a closer look at any brand out there and chances are you’ll see they’re running a social media campaign. This is the case because a campaign is one of the best ways to increase engagement on social media. So, the first thing you need to do if you want to become a social media big brother is designing a good marketing campaign. You need to figure out who your target audience is. Once you do that, you should be able to identify which platforms you should use in order to reach your target audience. Another important thing to do if you want to make your social media campaign a success is collecting a pool of content and putting it to use.
Set your goals carefully
Running a social media campaign is all about setting the right goals. Without something specific to aim at, chances are you won’t be able to achieve your business goals. A great way to do so is to ask yourself a couple of questions. Do you want to acquire more followers? Do you want your page to create more buzz on the web? Or do you want to make sure your followers keep being engaged in your content? Once you find answers to questions like this, you’ll be able to identify the right goals for your campaign. Of course, this also means you’ll be able to identify the right ways for achieving the goals you’ve come up with.
Track your social media efforts
Once you’ve started your social media campaign, you’ll probably want to stay aware of how well things are going for you. It means that you’ll want to keep track of how many followers you have, how much social media engagement you get, and which platforms work for you. The best way to make sure you get all the important information you need is to turn to experts in social media monitoring. What’s so great about tracking your social media efforts is that it allows you to identify platforms you should stop investing in and the ones you should focus on. Moreover, it shows you which of your social media practices seem to be doing the trick for your campaign.
Find your voice
Every time you post something on social media, you showcase your brand voice. And if you want your pages to achieve success, you’ll need to make sure your voice is crafted as carefully as possible. So, think about how you want your customers to perceive you. Do you want to be a funny brand? Or you want to be as professional as possible? This is also where you’ll need to think about your company’s beliefs and make sure you stick to them. Last but not least, you need to find the right way to deal with negative comments on social media. Just bear in mind that ignoring or deleting comments like this is not going to do you any favours.
There you have it – four things you need to do if you want your company to have a strong social media presence. Just remember that you need to keep working on improving your social media game and keeping up with the latest social media trends.
Claudia Paisley Propp graduated journalist, digital marketing lover, based in Sydney. Copywriting, Online Marketing… Let’s just say – Communication in all shapes and sizes is her passion and what she does best.