Ultimate Guide to Facebook Image Sizes

29 November 2023
Facebook Image Sizes

In the fast-paced digital era, individuals now boast an attention span of under nine seconds. And this underscores the growing importance of visuals, especially on social media. Also, optimising your social media with engaging visuals is a good idea for better response in a visual-centric world.

Facebook is one of the most used platforms for sharing photos with friends and family. You probably have uploaded a photo that appeared sharp on your computer but turned soft on Facebook. Or after uploading your account’s cover page, one minute it’s flawless, and the next, it’s resized, appearing pixelated and completely off.

Hence, when optimising your visual content, it is advisable to consistently upload images in accordance with the platform’s recommended formats, as this platform frequently updates its image size specifications.

Here is your one-stop guide covering everything from the ideal Facebook cover photo dimensions to profile picture specifications, ad sizes, and beyond.

Facebook profile picture

Facebook profile picture

Your Facebook profile picture stands as the paramount visual representation of yourself on Facebook, so you’ll want to get this one right.

Also, as your profile picture shows up with every post you share and each comment you leave in Facebook search results, and on the timelines where you post messages, it usually appears as a small thumbnail. So, it is crucial to ensure it is properly cropped.

  • The Facebook profile picture shines at 176 x 176 pixels when viewed on computers.
  • The quality expands to 196 x 196 pixels for a stunning smartphone showcase and maintains clarity even on feature phones with a compact 36 x 36-pixel footprint.
  • Maintain a 1:1 aspect ratio, and know that the final presentation will be in a circular crop.

Size of images in link shares

Often, businesses add an image preview to the website link as images are more likely to grab users’ attention by scrolling through their news feeds. Including an engaging image in your link can entice users to click on the link to learn more while improving sharing potential.

  • The images should meet the minimum requirement of 200 x 200 pixels. And the file size should not surpass 8 MB.
  • To optimise display quality on high-resolution devices, consider using images with dimensions of at least 1200 x 630 pixels.
  • For link page posts featuring larger images, a minimum of 600 x 315 pixels is suggested for an enhanced visual experience. But if it is smaller than this, it will appear significantly smaller in size.

Facebook cover photo

Facebook cover photo

You can utilise the ample space provided by Facebook cover photos at the top of your profile or page to showcase captivating images. To ensure an impactful presence, adhere to the minimum dimensions of 400 pixels in width and 150 pixels in height.

The ideal image space for Facebook cover photos are

  • Recommended dimension: 851 x 315 pixels
  • Mobile view: 640 x 360 pixels
  • Desktop view: 820 x 312 pixels

For quick loading and to ensure a visually appealing and speedy first impression, use an sRGB JPG file sized 851 by 315 pixels, staying under 100 kilobytes.


  • When incorporating profile pictures and cover photos featuring your distinctive logo or text, opt for a PNG file for better results.
  • Also, keep in mind that your profile picture will partially cover the left side of your cover photo. Adjustments like cropping and resizing may be needed to ensure a good fit on various screens.

Image specifications for Facebook stories

Stories take the top spot in the news feed, whether on mobile or desktop. And fresh content gets prime visibility for maximum impact!

  • Ensure your images stand out in crisp detail with a suggested resolution of at least 1080 x 1920 pixels.
  • Capture attention with a 9:16 aspect ratio, a perfect canvas for dynamic storytelling and immersive visuals.
  • Strategically leave approximately 14% (250 pixels) at the top and 20% (340 pixels) at the bottom of the image free from any text, logos, or other creative elements.

Facebook ads image size requirement

Facebook ads image size requirement

A photo ad offers a clean format for impactful visuals and engaging copy. It’s a straightforward and effective way to promote your product or service.

  • Guarantee a minimum resolution of 1080 x 1080 pixels for optimal clarity and visual impact.
  • The maximum width and height dimensions of the image should be 600 x 600 pixels.
  • Acceptable file formats include JPG or PNG.
  • Ensure the image adheres to a desirable aspect ratio ranging from 1.91:1 to 1:1.

Final words

And with that, we’ve wrapped up our exploration of essential Facebook image sizes! Collect the key data and apply it to your marketing strategy and daily social network tasks. Optimise visuals based on these specs to enhance your online presence and make a lasting impact.

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