8 Tips for Creating Your Own Successful Customized Website
While the tools and technologies for web development may have progressed astonishingly over the past few years, so have the elements that determine the success of a website. Ranging from visitor characteristics to site dynamics and evolving technology (especially mobile platforms), developing a well-received website is no child’s play.
Creating a customized website allows you to stand uniquely amidst competition and provide products, services and solutions to customers in a fashion prioritized for user experience. By adhering to these creative guidelines, you can develop a customized website that will boost performance and originality.
1. Choose your own tool
Instead of relying on trends and choosing a tool based on their success, select the one which is most appropriate for your webpage development. While the trends might be favouring development on .NET for example, if your site requires simple delivering simple messages with feedback from blogs and on page content viewing then WordPress is the choice to go for.
2. Start from scratch as last resort
Don’t go about reinventing the wheel when creating a website; there are numerous options which can be considered to both simplify and accelerate the process. Languages like Python, .NET and Haskell are there to get sites operational and CMSs such as Joomla, WordPress and Orchard are open source and at your disposal.
The development is further aided with frameworks like MVC, JQuery Mobile and MVVM and by utilizing these options much of the webpage application can be developed without developing from scratch. They allow a high degree of customization within their options, which permit adaption as per site purpose and content.
3. Design unique and simple
Design is the fundamental aspect of a website and decides many elements, such as user perception, usability, functionality and UX. To achieve the best results, refrain from using free templates and overloading the page with many elements. Design uniquely with simplicity, which allows you to display important information and attract users towards it.
The homepage should be designed to provide answers to the query being searched by the visitor. If they do not find relevant information, at first sight, they will most likely abandon the site and search your competitors. Introduce your business by sharing contact details, business goals and what is being offered. By delivering within a concise design, the visitors can learn what they searched for and will stay on site for more searches.
4. Optimize for mobile platforms
As 62% of purchases are made from mobile platforms, it is imperative to design web pages from a mobile-first approach rather than to suit large screens and monitors. Even Google has shifted towards a mobile-first indexing approach which rates mobile-optimized sites first. Use adjustable layouts and refrain from heavy formats such as flash and heavy graphics.
Adjust for button size, select layouts accordingly and choose features which are mobile friendly to optimize for the vast majority searching through mobile platforms. The design can be modified easily to suit larger screens and desktops and laptops as well, so it is advantageous to prioritize development from this perspective.
5. Reduce loading time
Use layouts and resources which are easy to load, since they will allow quick access to site pages and browsing. Visitors are impatient when it comes to loading time and if it exceeds 1 second, their train of thought will be diverted and the search will lose its focus oriented approach, which in turn will negatively affect conversion rate.
Whenever integrating new components onto the site or subjecting it to maintenance, take note of loading time for text, images and new pages to improve on it.
6. Design with consistency
When developing a website, consistency is critical for maintaining a flow between pages and delivering content effectively. When integrating new modules and features, ensure that they follow the same syntax and theme as the rest of the site. Develop from a manner that allows users to browse the site without getting confused and create a layout which is applicable for the entire site.
7. Content copy wins
This phrase holds true in all aspects for every kind of website. If your development is spot on but the content quality and delivery are not up to standards, then users will refrain from viewing it. Optimize it with headings, subheadings, paragraphing and viewing capabilities of cross-platform adaptability. Ensure the quality is high and content is relevant to visitor query, otherwise, they will shift to other websites.
8. Developing for maximum UX
Naturally, the website should be developed from the user’s point of view and how to best facilitate them in their searches. Reviewing feedback for optimization and creating a webpage after researching the niche in which to serve is essential for attracting traffic and high conversion rate.
Building your website the right way
Before diving into the process of website development, consider the factors mentioned and keep them mentally insight to refrain from committing errors. While site development might seem like a complex task, it can become a surety bound process by adhering with these guidelines and developing to maximize UX and serve your niche effectively.
Zeeshan Khalid is a Web Architect, an eCommerce Specialist and an Entrepreneur. He is the CEO and founder of FME Extensions, a leading Magento web development. Over the years, FME Extensions has successfully delivered projects in Magento, WordPress, WooCommerce, Joomla and other CMS/shopping cart platforms. You can find him on the LinkedIn.
How to Reinvent Customer Experience Through a Minimalist Web Design
Minimalism has made a really strong comeback in the design trends of today and it’s most likely here to stay. Designing a website based on the minimalistic aesthetic doesn’t mean you have to compromise on the site’s vital elements and functions.
In this article, we are going to show you how and why web design has such a huge impact on customer experience and how minimalism can maximize your site’s potential.
Focus on your message, avoid clutter
With minimalism, you try as much as you can to eliminate all unnecessary elements. To do that successfully, you should have a clear grasp on what message you want to get across before you could decide what are the must-haves on your site.
So when customers see your site, they don’t have to go through clutter before they understand what you’re trying to say. Additionally, having a highlighted message can translate into better conversion for your site because too much clutter can deter your customers from your call-to-action.
Express clearly what your business stands for
Getting rid of clutter gives you more space to make more elements stand out such as your USP (Unique Sales Proposition). In addition to an impressive USP, your user interface can also aid in expressing what your business stands for. You want a clear and catchy USP paired with appropriate visual aids to emphasize its impact.
A common happening amongst websites with a good USP is their common use of a subtle photo along with a clean design. The points discussed below could also guide you in how to set up your site so that the USP remains the highlight.
Use negative space to highlight page contents
The whitespace, also referred to as negative space, is also used in various art forms such as paintings, aside from its use in web design. In painting, the negative space gives off a sense of calm and allows a person’s mind to wander freely. It’s highly similar to its use in web design; it gives ample space for the user to explore around the site’s interface without being bombarded by overwhelming website element.
It’s also successful in increasing product sales because it naturally draws the eyes of the customer to its content. There’s literally nothing to see in the negative space, you tend to focus on what’s there.
Choose colours wisely
Minimalism doesn’t mean that you automatically go for a black and white aesthetic. You can choose a colour and play around with its opacity and its gradients, or you could even go for incorporating shapes to make your design look more interesting.
A splash of colour does not only make your website look more bright, but it could also serve as a division of interface functions.
It’s definitely better to have a maximum of 3 colours in your colour scheme and to use simple colours attract more attention. You can’t just randomly pick a colour and be done with it. The colour/s you choose should be in line with your brand aesthetic, at the same time, should be appealing to users while maintaining the minimalist idea to maximize visual impact.
Play with typography
Playing around with different typography can bring another element of appeal to your site. Not only does it contribute to the overall attractiveness, but it also implies a hierarchy within the site. Big and bold fonts display a certain importance whereas more simple tones serve as support to the user interface.
However, much like colours, you must choose fonts wisely to create a simple yet cohesive look. You should also consider the preference of your audience to maximize the positive effects on your users.
Don’t forget menus and navigation bars
In using a minimalist aesthetic, most people completely forgo using menus and navigation bars. However, those elements guide the users in navigating the page, in finding links and other information that they might need.
To minimize the space they take up, you can just incorporate navigation buttons inside the menu and disguise the homepage button in the company logo. Keep in mind that you do not only want a good design, but it should be functional over everything.
Explain with photos
Bold and bright photos enhance the appeal of your site to your customers; it creates an emotional connection between them, which hopefully enchants them to come back. Images shouldn’t only be used for the appeal, though. It should also showcase the products or services you offer.
Make sure that you use HD photos to ensure the visual effect of the photo isn’t compromised and ensure that it ties in with your overall look.
Mix with tiny details
The reason behind the continuous popularity of minimalism is its flexibility. In its simplicity, there is a lot of room to satisfy new needs as time goes by and a lot of room for little design details that can ultimately elevate your whole aesthetic.
Non-function details such as flying decorative signs, underlining, geometric objects and fragments have grown in popularity because they contribute to the uniqueness of the design. It could also balance out the content or even direct attention to it.
You’re free to add as many details as you please but do so that the easy navigation isn’t compromised.
Minimalism remains one of the most popular design aesthetics especially these days in the field of web design. The reason it’s so popular is its ease in adapting to the different preferences of the designer. You could do so much with it and explore so many options that you can ensure your design to be one of its kind.
But no matter how attractive or appealing your website, you must never sacrifice usability over aesthetic. Keep your site efficient and functional to encourage your customers to keep coming back for more.
A true expert in web design and mobile app development, Kenneth Sytian offers web design services in the Philippines and owner of Sytian Productions. His no-nonsense approach to design and a decade of solid experience is a winning combination for his clients.
Creative Web Design: Expert Guide to Develop a Responsive Website!
Over half a decade now, we have been starting our mornings checking our mobile phones. Also, during the day, we might be either working on the desktop screens moreover or checking our mobile phones.
There’s no such thing unavailable to find if you have a mobile phone and an active internet connection.
Stats report that the proportion of mobile internet usage in 2018 can be seen increasing by 79% which is a considerable leap considered to that of in 2016 which was 68%.
Moreover, the above numbers don’t seem to be ceasing. Thus, it becomes necessary for businesses as well to have their presence on mobile platforms as well.
Many businesses stand a store on these digital platforms only, but some still don’t find a way to reach onto these platforms.
Whether you have newly started or you have a business running for generations, it is mandatory for you to have created its online presence.
If you are clueless about where to start, you can find a website design development service to develop and design a responsive website for your business.
Further, relying on the hired responsive website design company can be enough; however, you should also know the basics about website designing.
Here, I present a small guide listing the basics to help you have the best and creative Website designed for your business.
1. Design a responsive website
You might be thinking what a Responsive Website mean. Well, to clarify your doubts I will cut it to the chase.
By definition, a Responsive Web Design means the website design that allows the web pages to perform efficiently on any device the user accesses the website.
The scenario nowadays makes it so obvious to understand how significant it is for a business to have an online presence on all possible digital platforms.
A Responsive Website moulds itself according to the platform it is being visited on and presents all the content and information to the visitor as it is available on the desktop website.
It allows the information to reach to all types of users with an efficient user interface and better user experience.
Also, SEO count on more on a responsive website design. Even the search giant Google prefers to optimize the mobile responsive websites more.
However, it is not an amateur’s game to develop an efficient website. You need to hire a Responsive Website Design Company or a professional website creator who is skilled with professional website templates.
If this is something hindering your way to get the website, slide it aside and get on the track to develop it.
2. Make the information quickly accessible
Not everyone is okay spending half an hour on surfing and look for something they want.
Be it any case; you should make the information easily accessible on your mobile website for every visitor.
Think as a mobile user, which information would you like to get from the website. Try adjusting that information in a quickly accessible way.
Make specific buttons or set the options in the menu to reach a particular piece quickly.
Add an FAQ section in the menu where you answer to all the questions which a visitor may have on mind while visiting your website.
Keep the answers relatable to both the mobile users as well the desktop users.
It might not look elegant with the graphic design websites to have too much content on the homepage, so adjust it smartly in the sections those are easy to find and navigate.
3. Viewport meta tag
To the readers who are not much techie, Viewport refers to the screen area on which the website will be displaying.
The screens vary from device to device; a mobile phone has a different screen size than that of a desktop screen.
Your website should be able to adjust the navigation and view as per the screen size of the device.
This tag commands the browser to adjust the width and the size of the webpage according to the screen of the device of the visitor.
Also, it is quite easy for any website design development service to add this tag in the website’s HTML code.
4. Make the UI and UX efficient enough
A desktop website provides different experience and interface to the user as compared to that of a mobile site.
It is compulsory for your business to retain the best UI and UX for the user on your website regardless of the platform.
Here are some important aspects relating to the UI and UX to always remember when opting for professional website design –
- Site Images – Everyone would like to make their website look the most beautiful and add high-quality images on his or her website.
However, such images can make the site load slower on any platform.
Consider compressing the graphics and images to ensure that your website speed stays unimpacted maintaining the beauty of it.
- Fonts – Fonts play an essential role in website design.
Make sure the font size is adequate and readable on all the platforms.
Try to stick to the standard fonts, not putting the user in a position to download the font and making him rush out of your website.
- Buttons – Whether you choose an eCommerce website design or a general informative one, you must add the buttons directing users to perform specific actions.
Make them large enough to be visible and to tap on them.
It is very different using buttons on a desktop and a mobile website. So design the buttons wisely suiting to the variety of platforms.
- Auto-correction – When you ask a user to fill up a form on your website, Auto-correction being on will irritate the user.
Instruct your hired website design company to keep this feature off functioning to make it convenient for users to fill up the forms and hence, enhancing the user experience.
5. Experience it as a user yourself
Well, this is mentioned in the later part but is one of the critical aspects to remember while considering for an affordable website design.
Be it affordable for your business, but should be profitable at the same time.
You are supposed to check your website’s credibility and profitability yourself as you do in other aspects of your business.
Whether you are a beginner and have chosen the best website builder for small business, you need to check the functioning yourself as a user.
Check if your website is compatible enough on the desktop, the tablet and the mobile. Test them but think of yourself as an end user and not the business owner.
Notice all the minor details that a user would like or dislike on your website. Inform your web design company to work on any amendments necessary to the templates to assure better usability of the website.
Make it a regular activity for yourself to check your business website frequently and keep on the check with the best web development company for the maintenance.
Enclosing the final word
You might have understood all the tips but still wondering about how to hire the best website design company for your business.
You can search for the top 10 website design companies and check the web designing company sites to review their work.
Further, just getting the best does not end. You need to check on your budget as well.
Manan Ghadawala, the founder of 21Twelve Interactive – one of the top Web design and Development Company in India and the USA, himself, is a seasoned Web Developer along with the extraordinary leadership skills which he applies to every project. He is a fantastic leader who stands as a backbone to his team and the company to achieve the desired success.
UX Design Principles to Create Flawless Mobile User Experience
It requires a deeper understanding of your audience to create an effective user experience. Websites are created so that people may browse with minimal issues. Their experience should be as smooth as possible. And UX design is the pathway to develop a flawless user experience.
“UX design is the process by which relevant and meaningful user experience is created during product development.”
UX design is not an easy task. Not only you have to keep your audience in mind all the time, but you also need to ensure that the design remains consistent across all the devices your website/app is supported. The design should be efficient for both the mobile and web users.
For UX designers, it is essential to give particular priority to mobile devices. The reason is the number of users that utilise mobile phones to interact with business. At the time of writing, more than 60% of the users prefer mobile devices and its portability. This is why you will see business, startups and even enterprises are going mobile focus.
In today’s article, we will list the UX design principles to create a flawless mobile user experience. These principles will undoubtedly improve your UX design process. The tips are also useful for anyone who is building a blog and needs tips on UX.
Let’s get started:
1. Easy-to-read text content
We all know how important content is. However, good content alone cannot do anything if it is unreadable due to bad typography selection and other factors. Content can either make or break the user’s experience. And, it is up to the designer to ensure that the text is clear and attracts visitors.
The text depicts your business philosophy. So, writing contents that are fit is necessary. Proper spacing and size is something you should keep in mind. Avoid using a large font size and type if you do not have a reason to do so.
Your content should be such that it fits the screen irrespective of its size. For standard mobile screens, 20-25 characters per line are recommended. This will ensure the best possible user experience.
2. Focus on targeted audience
Designers often get lost in designing without focusing on the target audience. To get the best possible UX design out there, you need to see it from the visitor’s perspective.
A few questions need to be answered to get a better understanding of what your users want. These simple questions’ answers reflect the purpose of the site along with the target customer.
- Why should a user explore your mobile app or website?
- What are their needs and what they expect from the mobile experience?
- What are the demographics they belong to?
- Do you need to localise the mobile app/website to make it more effective?
And so on.
3. Minimalistic design
The minimalist design has gained a lot of popularity in the last few years. It is all about conveying more by showing less. It runs around the philosophy of “Less is more.” And, it works. It does reflect the business vision and ensures that users have the best possible way to know your business. However, minimalistic design is not for everyone, and you should only pick it only if it fits the requirements and design philosophy.
4. Proper navigation
Navigation plays a vital role in the user’s experience. It should never be hard for a user to find essential aspects of your mobile application. It is common for visitors to get frustrated if they don’t see what they need. A simple placement of the search bar in the top right corner can lead to good user experience, as most of the visitors expect it to be there.
Whether you are building a blog or an e-commerce website, ensure that the navigation is done from the user’s perspective. Use appropriate signs where necessary. As a UX designer, your job is to guide the user throughout the mobile app. To ensure that you create proper navigation, invite users to your mobile app and take their feedback. Make sure users do not get lost in your site and they are capable of tracking exactly where they are on your site.
5. Responsive design
It’s 2018, and the web is all about responsive design. Without the responsive design, nobody’s going to buy it. Your site must be responsive and should work on all the mobile devices without breaking the website design or user experience.
Google will also love your website and will grant you more exposure through search engine rankings if your site is mobile responsive.
6. Keep it simple stupid (KISS)
Complicated designs may look cool, but most of them are not user-friendly. From the start, you should focus on keeping everything as simple as possible. The KISS philosophy should be revisited now and then during the design phase to avoid complexity arising in the later stages of the project.
The aim is to keep it as simple as possible for the visitor. It shouldn’t require too much thinking, and it should be easy to both navigate and use the mobile app. Keep colours, fonts, and navigation in mind for simplicity.
It doesn’t matter on how many projects you have worked on or how many years of experience you have; you should never skip testing. Testing will bring out hidden flaws in the user experience design. To ensure that these mistakes don’t reach the actual audience, do proper testing. You can also invite selected real users to test the mobile experience before bringing it out to the crowd.
For starters, you can use the following tools:
We have come to the end of the UX design principles that will help you to create a flawless mobile user experience. Which design principles do you follow? Comment below and let us know about your thought.
Pawan Sahu is the founder of MarkupTrend. He is a Digital Marketer and a blogger geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc. Follow him on Twitter @impawansahu