Digital Marketing

How to Choose Suitable Images for Posts in Social Media Marketing

9 Oct.2019

Social Media Marketing

One of the most important beneficial aspects of social media marketing is the ability to use multi-media content without limitation. Most people do not care much about texts and regard them as being boring. In contrast, multi-media content like pictures, videos, and animations are generally more attractive.

So, multi-media has a hidden entertaining feature that marketers can take advantage of. However, putting an image or video into your post carelessly will not boost it. You need to choose them meticulously if you want to add value to your content.

Source: freepik.com

In this article, we will focus on images and explain how to select the best one for your posts.

Message

The first important point about selecting images in social media marketing is the message it will broadcast. All content of your posts must be related to your company’s mission and images are not an exception.

Be sure that using a picture that fits well with your content will bring about a considerable engagement. Your pictures must convey the message of your products and encourage your audience to pay attention to it and finally buy it.

Actually, you should work on the enhancement of your brand and include them indirectly in your images. For example, if your restaurant has vegetarian meals, you should come up with the idea of health, environment, animal rights, or even saving the planet! Because these concepts will convey indirectly your message: “Please, eat our vegetables”. On the contrary, if you are advertising for a new product in an athletic diet, your pictures should talk about energy, protein, meat, etc.

Creativity

Prosperous companies in social media marketing are those with a different idea each day. To encourage your audience to keep following your content, you should use creativity in your images.

Remember that the left side of the human’s brain is responsible for logic and the right side is about the emotion. You can use both aspects of the brain in your marketing to be creative enough to attract the attention of customers.

To use the left side of your users’ brains, you should include the facts and reasons substantiating the goodness of your product. For instance, as a vegetarian restaurant, use the pictures showing the detrimental effects of fatty dishes based on scientific evidence.

Source: freepik.com

Also, an image of an innocent child aspiring for a toy will make parents buy the toy for their children. This is a right-side decision based on emotion.

Moreover, it has been proven that using colourful images will cause increased readership and consequently sales. You should determine a specific colour for your brand and repeat it in your images in different ways. Bear in mind that boring images cannot engage your readers and will act conversely. So, you have to be creative in terms of concept and colour.

If you cannot create pictures by yourself, you can use the internet. Try to use original pictures that can distinguish you from your competitors. Numerous websites offer free or sometimes low-cost images for your online marketing and blogging purposes. For instance, Pixabay and Shutterstock.

Names

Many marketers may ask whether or not a name is necessary for a picture. We usually say: Yes. Considering especial names for images will cause a high quality leads to your content and grow your engagement.

You should be careful in selecting names for your images so that they are specific and related. For example, if you use the name “A healthy dish”, your message will be perfectly expressed. But if you write “A low-cost healthy vegetarian dish”, it is more likely to place your post among the first pages of search results for people looking for this kind of food.

Number of Posts

Although using images can make your profile beautiful, being a bothersome contact throwing pictures carelessly will damage your reputation. There isn’t any definite number for pictures, however, you can use a try and error procedure to get feedback from your audience. For instance, one update per day is a very sensible starting point.

Do not post constantly. Change the time of day for posting your images to obtain the perfect hours of days or even weeks. According to socialtradia.com, the influencers who intend to sell their page at a lower price are the ones who cannot meticulously take care of their page regularly. Please bear in mind that you are not an exception if you do not follow this piece of advice.

Final Word

High quality, relevant images can increase your traffic, improve your engagement, and increase your comments and likes. Well-chosen images will help your followers better interact with the posts you are sharing with them. So, take advantage of this opportunity to expand the circle of your followers and consequently increase your customers.

Author Bio:

Tom Siani is an online marketing expert with up to 4 years of experience in this digital industry. He is also collaborating with some well-known brands in order to generate traffic, create sales funnel and increase online sales. He has written a considerable number of articles about marketing via social media, brand marketing, blogging, search visibility, etc.

How Not to Be an Ignored Business on Social Media

28 Aug.2019

Ignored Business on Social Media

A long time ago, when social media platforms were non-existent – the Internet was Google.

Since Google was the market leader in search engines, SEO was the only technique famous in the world of internet marketing. Social Media and its benefits were unheard of.

Any company you spoke to, had an SEO team analyzing keywords, building back-links, etc., etc. It was a crazy race to build as many back-links as possible in the minimum time possible.

The target was to reach the top of rankings in the shortest time frame possible. Rankings meant traffic. Traffic meant business. And then, something unexpected happened.

The God of the Internet – “Google” decided to punish the mortals of SEO World for manipulating the ways of business. Google wreaked havoc by punishing everyone who was found to be a spammer in the eyes of google.

And what were the weapons of destruction? Ironically, the arms of the damage came in the form of algorithms with the names of cute birds and animals. The pandas, penguins, hummingbirds, pigeons were unleashed to bring sanity to the world of SEO.

The punishment was given in the form of loss of ranking. The world of SEO has never been the same. And to ensure, the manipulators play by the books – Google promised more cuteness in the form of algorithm updates. The regular updates were introduced to differentiate genuine content creators from manipulators.

While the SEO world was busy fighting Google’s frequent updates, a new trend started on the Internet – Social Media. Everyone started discussing the use of social media in business.

The Zeus of the Internet, Google suddenly had to compete against the likes of Facebook, Linkedin, Twitter, Quora. The social media platforms bought with them a ray of hope for everyone struggling to keep up with Google’s algorithms.

Due to my reluctance to adopt the technology (I am still old school), I entered the social media world a little late. But when I did. It was an eye-opening experience.

I dug in deep to understand how the brands all across the worlds are selling via viral content. The whole world was talking “social media”. The benefits of social media in business marketing could not be ignored.

Not that Google lost its relevance. Google still holds the market share when it comes to promoting your brand via the internet. Still, social media was the new trend — a medium where you could at least make some predictions. You were not at the mercy of Google.

Soon the SEO Experts rechristened themselves as Social Media Experts. And the world of Social Media Marketing was never the same. Within a short period, every digital marketing agency worth their salt was pitching the benefits of social media marketing to customers.

Companies started hiring online teams for “Social Media Marketing”. And some of them hired a digital marketing agency. Social Media gave startups an affordable platform for promotions at a fraction of the cost of what they spent advertising using Google Ads.

While the penetration of social media proved to be a blessing in disguise for startups, Its sudden entry overwhelmed them. They started using every platform to promote their brand.

The startups forgot you are just inches away from becoming a business no one talks or cares about in the social media world by not following the right techniques of social media marketing. Today, most of the startups I see are confused in formulating a solid SMO strategy for their business.

What they do not realize is, the user target base of each platform is entirely different. For example, Facebook and LinkedIn are like chalk and cheese. What you promote on Facebook cannot always be advertised on LinkedIn.

This blog is a simple guide to the benefits of social media marketing for business.

I will cover four of the most popular social media platforms in this blog:

1. Facebook

facebook

Do you have a bakery serving the yummiest cakes in the town? Or are you an event planner looking for customers? Look no further. Facebook is the perfect fit for you.

Facebook is the ideal platform for companies in B2C space. You can blindly make Facebook a part of your promotion strategy. Let’s understand Facebook a little more. Facebook’s user base consists of users who are there to have fun. Facebook is a parallel life for Facebook users.

It is a place where people who are introvert in real life, transform into extroverts. It is a place where we have fun and let the world know that “we are having fun”.

The strategy to post on Facebook should revolve around mixing content. The content can range from links, blogs, news, banners to videos. The ideal frequency of 1-2 post daily for new brands works on Facebook. For established brands, the number can go a little higher.

One important point to remember while promoting on Facebook is to avoid spam activity. If Facebook finds too many posts on your page not invoking any fans reaction, your page will suffer. One way of avoiding it is by boosting your best posts to enhance their engagement.

Read it to get a fair understanding of how Facebook can help your brand grow.

2. Twitter

twitter

A tweet on Twitter is 280 characters of knowledge/opinion. Every business worth promoting on social media should be on Twitter. I call it the wittiest way to promote your brand. As they say “Brevity is the soul of wit”. Twitter tests your smartness by letting you express in the minimum words possible.

Short, simple and smart. In minimum words, you can share updates/posts and connect to your user base smartly. A quick tip for businesses learning how to promote business on twitter will be – Post relevant, witty stuff using the right hashtags.

The hashtags on Twitter are to tag your content with relevant topics. If promoted correctly, your brand will automatically pick up. You can use Twitter to interact with your direct user base.

The concept is to give them the power to report issues, give those promotional offers or share your business’s latest news.

3. LinkedIn

LinkedIn

The social network of professionals is where all “corporate” discussions happen. You ought to be here if you have a B2B enterprise.

If you are planning to use LinkedIn for Marketing and you are addicted to Facebook – here is a quick to help you save the blushes: Please do not share “How many likes for supporting poor kids of Somalia” or some funny gig you shared on your business FB page.

LinkedIn users hate the FB stuff coming on LinkedIn. One of the reasons they are on LinkedIn is because of the Business community and the hanky-panky stuff from FB is not appreciated on LinkedIn.

LinkedIn can help you in establishing your authority as a leader in your business domain. You can spread your knowledge by using your page updates or writing blogs (pulse). You can also use LinkedIn to post jobs, connect and interact with relevant users.

Use it smartly to leverage the massive database of related professionals on the platform. From what I have read, YouTube is again an excellent platform to promote your brand using videos (know-hows, tips, tricks, etc).

4. Quora

Quora

Another smart way of pulling traffic from social media is by using Quora. Quora is a place to answer questions and get recognition in your area of expertise.

You can use Quora to pull traffic to your website by establishing yourself as a prominent name in the topics you write. The vital point to note for startups or any business is that they do not use the wrong content on the wrong platform.

Users on social media are there for a reason. You have to give them the right mix of content to keep them engaged with your brand. Don’t overdo social media marketing by self-promotion and your business will do well on social media.

Let me reiterate; no one is on social media to like some X brand promoting a Y product. They are all there to have fun or find the best of things (news, videos, pics, etc).

Use social media strategy rightly in your business to build a bond with the user base and see your brand grow.

Author byline:

Jasmeet is an Entrepreneur, Avid Reader, Startup Consultant, and a Reluctant Blogger at Lessons At Startup. A regular family guy and a proud father of two adorable kids.

4 Essential Tips to Use Your Content Strategy for Stellar SEO

27 Aug.2019

Essential-Tips-to-Use-Your-Content-Strategy-for-Stellar-SEO

Digital marketing is an intricate network of equally complex strategies, all intertwined to work in unison in order to help your brand succeed in the digital as well as the offline world. Although some marketers can create brilliant strategies separately, including those for boosting your SEO and content creation, only the ones who know that they are parts of the same whole can make the most of all their digital efforts.

Essentially, there can be no truly successful content marketing strategy without taking thorough SEO into account, just as much there cannot be successful SEO without relying on great, consistent, authentic content.

For your marvellous article, let’s say, on ecommerce and social media to find its way to actually interested readers, it needs keyword implementation, it needs to cover a relevant, trending topic, it needs to be of specific length and designed to attract readers.

So much goes into crafting a single piece of writing, that it would indeed be a shame for it to forever remain in the black abyss of the second page of Google. That’s why SEO is the heartbeat of every piece of content your produce, and that’s why every piece of content is the vessel for your SEO.

Here’s how you should unify them:

1. It’s all about the audience

It’s all about the audience

Just like with pretty much everything in the world of commerce today, your content needs to be customer-centric. Since search engines, trending keywords and phrases, and the most reputable guest-posting websites are chosen by those who visit them (aka your audience), then SEO tactics you need to consider are, in essence, made by your audience.

First of all, make sure you know who your readers and viewers are. Get to know them with the help of thorough research, and constantly monitor their digital behaviours. If they have similar lifestyles, they’ll likely have similar issues and challenges to cope with. This is where you and your expertise waltz in to save their day with impeccably detailed how-to articles, research-based infographics, and tutorial videos to solve their issues.

The trends your brand is looking for, the ones that will determine your relevance in search engines, are set by your audience. Conducting consistent customer research is vital to stay relevant and visible with the help of your content and dedicated SEO.

2. In-depth, value-driven content

In-depth, value-driven content

As of 2019, every single search engine, with Google at the helm, is focusing more on the quality of the content that is posted in determining its ranking in the SERPs. With that in mind, brands need to deliver more, not in quantity alone, but predominantly in quality.

You need to go above and beyond to show off your expertise, provide exceptional value through your content, make sure its readability is through the roof, and give more actionable advice than anything found on that topic on the World Wide Web.

That single task alone can be quite a burden for your content team. That’s why many companies decide to work with reputable experts in the business, such as OMG SEO Services in Singapore to make sure their content and their SEO really do deliver measurable results.

When you find the right partner and put your best foot forward, you can expect higher organic reach, increased ROI, and a reduced bounce rate. Content in the service of SEO and your audience is the only kind of content that can deliver real, tangible results.

3. Keyword optimization and beyond

Keyword optimization and beyond

There are many keywords related to your expertise you’ll want to rank high for, but you also need to be very mindful when choosing which ones you want to focus on in your strategy. Why? Because scattering your attention to topics that aren’t really within your scope of expertise, even though you technically do know plenty about them, can just diffuse the effect of properly targeted strategies.

Combine audience research, keyword research, and focusing on what you do best and how you can deliver that content that will skyrocket your brand’s presence online. All of these factors will give you that unique content angle that only your brand can deliver.

If you want a shining example of how some experts do it, look no further than brands the likes of HubSpot that have mastered the art of creating content that ranks and that delivers useful, digestible data for all of its readers.

They don’t try to be anything else other than what they really are: experts in the field of content marketing software. And they do so with razor-sharp focus and remarkable success.

4. Earning and building links

Earning and building links

While content creation is a massive portion of your on-site SEO strategy, it also plays into the segment of your off-site efforts to build credibility and turn your brand into the leader in your field of expertise. To achieve that, you need to apply a thorough link-building strategy paired with content so brilliant that you’ll also earn links in the process, over time.

However, you need to steer clear of black hat link-building and spammy backlinks that can wreak havoc on your digital presence and ranking in the SERPs, as Google will not look too kindly upon any shortcuts to earning credibility.

Focus on natural linking as the lifeblood of your link building strategy. Match only the things that make sense, and search engines will recognize the value your content is producing for your readership.

The constantly-changing algorithm of Google can be quite unforgiving of any transgressions in terms of forced links, so make sure that yours are as organic as possible. As you build authority and write that brilliant content of yours, earning links will become all the easier and more natural, which will in turn infinitely improve your SEO as well as your content reach.

Content in the service of SEO alone is by no means the end goal of any digital marketing strategy out there. As intertwined as their existence and creation are, you need to be mindful of that one thing that binds them and gives them purpose: value.

Put your customers first, aim to deliver value with everything from your targeted keywords, your technical SEO, your content readability, all the way to the links you place in your content and on the Web, and these two pillars of digital success will work in your favour.

Healthcare Branding: Why Breaking Away from Blue-Coloured Logos Is the Way Forward?

20 Aug.2019

Healthcare Branding

When we are asked to choose a healthcare brand of preference, we often end up choosing something that embodies trust, tranquillity, and faith. After all, our lives depend on it. When it comes to branding, healthcare logo design is one aspect that most organizations have spared a thought at length before.

Despite multiple talks of improvisation, it appears not much has changed from yesteryears; especially when it comes to the kind of colours organizations are using in their logos. Yes, it’s blue that still seems to rule the roost.

So the question that obviously begs an answer is:

What is it with Blue??

Over the years and even today, healthcare companies are known to be rather conservative and rigid with their branding approach. It is this attitude that keeps them from experimenting. Blue was established as the go-to logo colour for healthcare quite some time back. The primary reasons being a group of feelings that are generally associated with the colour, such as – calmness, reliability, security, trust, amidst others.

Blue generally comes across as a peaceful and serene colour that drives instant comfort on the beholder’s eyes. The primary objective of healthcare companies has always been to promote their brand as one that is reliable and secure. The colour blue has worked wonders in all these years and continues to do so.

However, as more and more healthcare companies continue to adopt this colour, there is bound to be a few companies that will want to stand out from the crowd. Whether or not they have what it takes to try out other colours for their logos remains to be seen. But, one can’t help but feel that they have to in order to stand out.

The most popular colours

Blue obviously peaks the tree, but there are a few other colours that brands have tried experimenting with – green and white being the significant others. As per findings by 99designs, 85% of healthcare logos have the colour blue in them, followed by green (41%), and white (36%).

Companies have ideally resisted from colours like brown, grey, and orange as generally, people associate a certain level of dirt and uncleanliness to them. The following graph provides a clear indication of the colours that healthcare companies use.

(Source)

Understanding Brand Personality is the key to experimentation

With such a huge percentage of companies resorting to blue, companies are left with no choice than to break away from the usual blue-mantra to differentiate themselves from the mass. But, before going ahead with a particular colour, understanding what the brand stands for is very important.

Colours exude certain personality traits. For instance – the colour red stands for something loud and bold, blue for peace and tranquillity, pink for hope and feminism. Now the question is how to determine the kind of personality that the brand exudes?

Well, the easiest way to figure out is by finding answers to these questions. Is the brand youthful or caters more to the mature mass? Is it more masculine or feminine? Is it a brand that is for the luxurious mass or one that is affordable? Is it serious and subdued or playful and loud?

Once the answers to these questions are on the table, the brand personality can be effectively determined. Thereafter, steps can be taken to zero in on the colour of the new company logo.

Top Healthcare Companies looking to break the streak

As mentioned earlier, amidst all the healthcare companies resorting to the colour blue for their logos, there are a few top companies looking to break away from the trend. For instance – CVS Health Corporation, one of the most renowned retail pharmacists based out of the US, dons a logo that is red and black in colour. Many would think that it’s not the wisest choice. The common association one has of red is promotional, especially with so many retail brands around with red-coloured logos.

But in reality, the colour has more to it. When it comes to healthcare, red actually can be really meaningful. For starters, red is the colour of blood, which is immediately synonymous to the industry. Besides, red invokes a feeling of boldness and support. So in hindsight, brands who have shelved the idea of using red earlier might just have missed a trick. Not CVS though.

The black used by CVS in tandem with red just adds to the boldness of the logo, as black generally denotes toughness and dynamism. Besides, it also separates CVS from the common “blue” mass. Apart from red and black, other colours that companies might contemplate to use are yellow and pink. Yellow invokes a sense of warmth, joy and optimism, while pink invokes a sense of nurture and feminism.

So, companies that are targeting kids or infants can look to use yellow and other warm colours like orange in their logos. On the other hand, those targeting females can use pink. For instance – a healthcare organization catering to women suffering from breast cancer can think of using pink in their logos. Again, it all depends on what the brand personality is.

These are colours that healthcare companies usually use while looking to break away from the usual blues and greens. A colour that is almost completely ignored is brown and understandably so as it just simply does not come across as a colour that is sterile and neat. Hence, experimenting with this might not be the greatest of ideas. However, there are companies that use colours that completely put them above and beyond everyone else.

Take the colour purple for instance. Not many would look to incorporate it in their logos. Many would think that that it is too flamboyant a colour for healthcare. In actuality, that’s not really true. The colour purple evokes a lot of emotions like nobility, royalty, power, luxury, etc. No wonder one of the top healthcare insurance companies in the world, Aetna went ahead with the colour.

(Source)

Purple is also considered to be the combination of the stability of blue and the boldness and energy of red, which in true sense can be the best thing for a healthcare logo.

It’s all about being different

In today’s day and age where competition is soaring high, brands should look to adopt means that will help their customers differentiate them from the mass. The first and probably the most important thing to any branding endeavour is a compilation of the brand logo, and it’s more than just a random collation of colours and images. If one has to stick out from the crowd, having the same colour combination in the logo as most of the other competitors will not really help. And this especially holds true for new companies trying to enter the market.

What’s required is for brands to understand the kind of message that they want to portray, and of course the brand personality as mentioned above. The trick also lies in understanding colour psychology and the various associations that different colours exude.

Most healthcare companies today choose to be main-stream in their colour choice to be on the safer side. But the real trick to strong, long-term brand establishment lies in doing something different. Before looking too far forward and thinking about a brand mascot or investing in other technologies, companies should focus on creating a proper logo first.

Authors Bio:

Aditya is the founder of Digital Polo a unique design company that provides unlimited design work for a simple, affordable fee. Branding is simple if you know your way around the design bit of it. Through Digital Polo, Aditya has provided ample reasons to brands across the globe to buy into this claim.

Common Pitfalls and Branding Mistakes to Avoid

24 Mar.2019

Common Pitfalls and Branding Mistakes to Avoid

Your brand represents everything about your business. It acts as the perception that the audiences have for your products and services. Building a reliable brand is not as simple as just choosing a design agency and throwing money at them.

You could waste thousands of dollars if you do that. A lot of plans and acumen goes into building a reliable brand.

However, there are common branding pitfalls to avoid when creating a strong business identity and being aware of these mistakes can help ensures your startup avoids them in the future. Below are some common branding pitfalls and mistakes that can ruin a good business.

1. Branding without focusing on the experience

Having a strong brand will not only create a positive perception about your product but will also create a positive customers’ experience with your product and service. However, many perceive the brand as an ad campaign or a logo design, but there is more than that.

Your brand is your business identity; it speaks about you, your products and services via visuals, images, and style. Therefore, make sure you pay attention to all the focus areas to give it a personality that customers recognize.

2. Inconsistency across different platforms

Inconsistency-across-different-platforms

Inconsistency is another common branding misstep, and it means even more in the age of digital branding. Ruining the company or organization unprofessional can make your brand less trustworthy. If your brand voice isn’t consistent across every platform, then it may affect your credibility.

Managing brand consistency across all marketing channels can help you to accelerate the growth of your brand as well as set you apart from your competitors. Consistency helps build loyalty, familiarity, and credibility. A consistent identity will not only play a vital role in influencing your customers’ purchasing decision but also create a sense of trust for potential customers.

3. Not using a strong visual

Powerful brands such as Coca Cola and Pepsi use strong visual that communicates something about their brand. Therefore, if you want your company name to always be in someone’s mind, then use a simple visual that the audience can easily remember. Before launching your brand, try to find a visual that reinforces the marketing strategy.

Use consistent visual picture and logo to represent your company. For instance: Coca-Cola’s contour bottle. Stella Artois’ chalice. Geico’s gecko. Corona’s lime. Marlboro’s cowboy. Aflac’s duck. Blue Moon’s orange slice. Create a strong company visual logo or image and make it known.

4. Not responding on social media

Not-responding-on-social-media

Social media another major factor in brand marketing, and ignoring it can hinder your ability to connect with potential customers. Social media platforms like Instagram, Twitter, or Facebook are not only used to stay in touch with friends and family alone.

Top companies are using social media today to engage with their consumers as well as answer any questions about products and services.

If your business is not responding on social media, then you run the risk of falling behind your competitor. You need to be responding to social media. Respond to mentions within 12 hours of receiving them. The quicker you reply, the more positive the experience and therefore, a more positive image for your brand.

5. Making the brand too complicated

Your brand symbols are what people will use to identify your business. Other marketing materials such as websites, business cards, and stationery can also help build your branding image. Your brand message from these marketing materials should easily reach to the customers. Any complexities of typefaces, images, and colours can create a barrier in communicating with the potential customer.

In the zeal to attract customers, many companies end up creating a logo and business card that look complex and end up paying the price by losing the customers. So, keep your business logo simple.

Experts suggest that your logo, websites, and business cards designs should have one of two colours and typefaces. Once your startup has a simple brand, ensure that you enforce it consistently throughout your branding campaign.

6. Not setting the right guidelines

Not-setting-the-right-guidelines

Not establishing the right guideline can hinder your business. There should be a well-written guideline regarding the use of your brand identities.

The guidance should cover instructions about the use of your company’s brand colours, custom logo, taglines, typography, and fonts, the tone and voice you want to use in your brand material, mascots, imagery, and more. The company may also set guidelines about how staffs should address target customers.

You can also go ahead and add any other branding characteristic you feel is necessary to define your business to your brand guidelines. Your startups will lack direction and consistency needed for success in the absence of these guidelines.

7. Failure to research the competition

Startup should start researching and analyzing their competitors and try to find a way to be different. This is vital if you are a new business. You can win customers by being better, but you can also earn more by being different.

Researching your competitors can help you know what established companies in your industry have done, where they have succeeded, and the area in which they have failed.

Your research should include target audiences, products, services, websites, and social platforms. If you don’t research your competitors, you may be unable to judge the competition accurately and replicate a competitor’s strategies.

Get Help

Branding is a work in progress, but you can start laying the foundation for what you want your business brand to represent in the future now. While some people think that branding requires a magic touch, the most effective brands are created with nothing but patience, awareness and clear communication.

However, as branding continues to move at a high pace, there’s a likelihood that you will neglect the next move and concentrate on the less crucial step. However, no matter what mistakes you make, branding expert like Branding Company SketchCorp can help you with a wide of range skill and experience in nearly all aspects of branding development.

Nine Social Media Tools to Use in 2019

12 Mar.2019

social media tools 2019

If you’re looking for a way to improve your website, then we all know how social media is the king in doing so! After all, millions of people are using social media, and it’s time that our business rises and starts looking into sharing your content and engaging with your audience through it, too. But how exactly can you start and monitor your performance on social media to make it easier to strategize?

According to Hobart SEO Joel House expert, these social media tools can really help increase your performance without the huge price tag. So read on as I show you the nine social media tools to use in 2019!

To maximize your efforts on social media and begin really going all out, I show you the best tools from creating content to better SEO on the platforms:

1. BuzzSumo

Buzzsumo

BuzzSumo is one of the most popular tools where you’re able to locate the most shared content and discover the trending influencers. It’s best for businesses who focus on influencer marketing, also in analyzing which content performs the best per topic. That way, you develop even better content strategies from one platform and even find the best influencers to collaborate with!

2. Google Trends

Google offers a ton of free tools like Google Trends, which help you search for all the trending topics online for you to create catchy and relatable content. It has professionals use this tool as a way to learn and share all the information related to what’s trending today. You’re also able to use this tool to monitor keywords to see which are trending.

3. Buffer Publish

Buffer is an excellent social media marketing tool made for marketing teams and businesses, which help with everything technical in the strategies! It has you schedule posts, analyze the performances of every post you make, as all as easily manage all your accounts in one area. You can set up win you’ll post content and it will publish on the time set.

Furthermore, it has an analytics dashboard for you to see which posts of yours are the most popular!

4. Canva

Canva

Canva is slowly becoming one of the most ocular platforms where brands and businesses can establish their content, creating amazing images and content without the need for a designer. It helps with your social media strategies, adding creativity to what you post!

You have the readymade templates, excellent layouts, even an array of media to use, with the drag-and-drop interface for easy creation of logos, posts, and other forms of awesome content!

5. Unsplash

We all know how difficult it is to find the proper images for your content, especially in the world of stock photos that look obviously fake! That’s where Unsplash comes along, a free tool where you can get free and stunning images to use for design and photography.

It provides the professional and polished look with all the many creators and photographers sending in content that you can use freely. Just make sure to credit them for works, at least!

6. Animoto

If you’re looking for a place where you’re able to create the best and enticing marketing videos, then you’ll love Animoto. They have a very affordable plan and the cool platform, which has you turn your photos and videos to professional content in minutes.

It’s very simple to use and anyone can begin making stunning videos to post on their page without fail. It’s great for marketers and bloggers who need something easy yet to produce cool results.

7. Feedly

Feedly has a ton of uses for businesses, helping you gather content and see what everyone is talking about. Whether you want to track influencers you collaborate with or staying updated with the industry news, you can simply add the RSS feeds to the tool and see everything there.

It saves so much time and effort having to follow accounts and seeing them in different windows. Plus, you stay updated in everything you need to know about!

8. Buffer Reply

Buffer Reply offers the easy-to-use platform in replying to social conversations in just one area. This really saves up a lot of time and effort sifting through countless tags in various websites, offering one inbox to respond.

You get to see who publicly tweets or privately messages your account, as well as any searches set up for keywords and hashtags. You’re able to see comments on your Facebook posts, as well as visitor posts, messages, and reviews. You can also see comments on Instagram ads and posts!

All in one, helping you monitor the post’s progress, and keeping you available for everyone, increasing business engagement and trust.

9. Todoist

Todoist

Todoist is an inexpensive and reliable tool which helps with your productivity and organization in social media strategies. You’re able to select from the many features it has to offer, from its social media calendar to an accessible to-do list to ensure your strategies and plans go smoothly.

Though it’s made for many other organizational purposes, the social media calendar is available and free to use! I’m in love with its modern look and navigable platform, even coming with the option to add goals and see your progress in real time.

Wrapping It Up

Social media like Facebook and Twitter are one of the most popular platforms you can utilize to share your voice. Through the proper monitoring and strategies, you can effectively get the shares and backlinks which produce better traffic and increase your SEO! As long as you have effective tools, you can begin creating better plans for social media in the future.

Hopefully, this article on the nine social media tools to use in 2019 helped you out! So don’t wait any longer and look into any of these tools now.

If you have any questions or want to share your tips and experiences to share about social media marketing, then comment below. Your thoughts are much appreciated!

How Online Businesses Can Use Social Media to Influence Their Search Rankings

25 Feb.2019

How-Online-Businesses-Can-Use-Social-Media-To-Influence-Their-Search-Rankings

Although a lot of people know that social media is essential in content marketing, not everyone has a clear understanding of how social media can affect one’s organic search results.

That’s understandable ‒ while social media is a vital ranking factor in search results, search engines like Google don’t directly take social media into account in its ranking algorithm. But here’s the thing, it does take into consideration specific social signals in ranking websites.

Google and social media: How do they work together

Google assesses social signals rather than social media profiles in ranking. Here are a few essential things search engines are looking at:

  • How many shares does a content created by a particular brand earns?
  • How relevant, and useful the content is.
  • How timely the content is to a particular group of readers.

The primary reason why Google considers these things rather than a mere existence of a social profile is that of its extensive search to provide its readers with timely and high-quality content on the search results.

In other words, a social profile for a brand or individual doesn’t directly indicate authority or quality. Instead, its the presence of a highly shared, liked, and talked-about content.

Now we move on to how you can utilize social media to influence your search engine rankings:

Amplifies content reach

Social media helps your site’s visibility through content promotion. One of the primary functions of social media is social sharing ‒ it’s an excellent way to engage users in various social media platforms.

But if you’re regularly producing high-quality content but doesn’t reach your target audience, all your hard work comes into waste. That’s precisely where social media comes into play. It allows you to promote your material on different news channels and to a fresh audience, giving your brand an added boost.

When you craft a killer content that users tend to stick with, these engagement metrics will send positive signals to search engines.

For you to improve the authority of your site, you need to focus on giving your audience a high-quality experience, and that means delivering high-quality, killer content. Social media is an excellent platform to deliver that kind of content to your target audience.

Encourages great user engagement

Encourages great user engagement

Another way wherein social media can boost the SEO of your site is through greater user engagement.

When you utilize social media to promote your content, you have to take note that engagement matters for SEO. It boosts your online reputation, developing vital relationships, and generating leads for your business.

Social sharing leads to links

Social media influences external sites to link your content. That’s why you need to focus on developing high-quality content that’s authoritative, enticing people to link. These types of pages and material are otherwise known as linkable assets. You can leverage your social media to gain more exposure.

Social media also allows you to build your network and to make outreach for link building more convenient. It’s easier to look for link prospecting opportunities and develop vital relationships with people that are active in your industry.

It’s also an excellent alternative to a conventional email outreach for link building, letting you connect with more prospects outside of their inboxes.

Forster relationships and partnerships

Social media allows you to focus on being social, building strategic relationships that could lead to potential partnerships. While it’s becoming more and more difficult to reach your target audience organically because social media had been increasingly dense these days, there’s one thing that social media does better than other traditional marketing channels, and that’s by fostering the right relationships.

Drive more traffic to your website

Drive more traffic to your website

Posting valuable, and high-quality content on social media is an excellent way to drive more traffic to your site. When you increase your site traffic coming from your site’s social pages, you’re also boosting your organic search rankings. As a result, this would lead to boost your positions in positions in SERP.

Creating the right type of content makes a significant difference in your overall marketing strategy. If your content gets crawled upon by search engine spiders and gets indexed, then things get better.

So, if your blog post gets a lot of attention on Facebook and Twitter, it will likely end up getting indexed at a more rapid pace.

It allows search engine spiders to find content quickly because of the social factor. For instance, a particular blog post of yours gets viral on social media; then the ripples can be felt on the search engine pages.

Improves brand awareness

Do you know that social media can also increase brand awareness? It’s an excellent tool because it gives you direct access to your audience. Posting valuable content, responding to their queries and concerns, and participating in community conversations, all help build brand awareness.

Moreover, paid ads and sponsored posts is an excellent opportunity to reach out to an even more extensive, and targeted audience. A best practice to follow is posting a few times each day, conversing and engaging with your audience regularly.

When you increase your reputation on social media, this will lead to increased engagement. As a result, you will boost your online brand’s presence.

To wrap it up

It’s true ‒ social media might not be a direct ranking factor for your website, but if you fail to utilize it accordingly, you’re making a huge mistake. Developing successful online marketing largely depend on the strategy you use. You need to appropriately prioritize all your opportunities.

So when two marketing channels are closely related together such as social media and SEO, you need to account how one can directly impact the other.

Social media can be an excellent platform to promote both your brand and content, earning your backlinks along the way, and improving your overall SEO endeavours. With these tips into consideration, it’s more convenient to manage your social media strategy and to improve your SEO along the way.

Author Bio:

Kevin Urrutia is the founder of Voy Media, a Facebook Marketing Agency based in New York. Voy Media believes in the power of Facebook advertising in helping businesses to boost their sales and improve their conversions. Voy Media aids businesses to push the right message to the right audience in order to deliver the right outcomes.

How Spammy Backlinks Can Affect Your Search Engine Rankings?

30 Jan.2019

Spammy Backlinks Affect Search Engine Rankings

Backlinks are considered as the backbone of your website reputation and they are just as important as other SEO factors including the most imperative UX design. But when it comes to the spammy bad links, I personally found two different opinions from the experts, SEO experts say that the spammy bad links are bad and they kill your website ranking thus they should be avoided to handle in the link building strategies.

On the other hand, Google’s John Mueller talking to search engine journal in September 2018 says that there nothing to worry about the spammy backlinks, they are the normal part of a website, but the concerned thing is when someone is there to buy backlinks for their website.

We will consider both opinions that how bad links are actually bad for your rankings, first have a look at the SEO experts’ opinion, then will move on John Mueller’s statement to see what Google says about the spammy links.

Spammy backlinks and Google rankings

It is important to avoid the spammy bad links because when it comes to your link building strategies, you must consider that Google evaluates all the link sources on your website, especially those coming or going outside the website. Google also measures the website authority and its ranking on the search engine from where the backlink is coming, the backlink source sites.

There can be a really damaging effect of these spammy links as if the source sites were on Google’s hit list, it can penalize your website as well. The minimum penalty can be dropped rankings, Google’s Panda 4.0 confirms that the spammy backlinks can surely damage your reputation on the SERPs as the good links will indeed give your rankings a boost too.

Quality of a backlink plays a vital role in search position score and this why it is important to deal with the bad spammy links hard handed to protect your search position from dropping on the SERPs. Normally the spammy bad links are those which are coming to your website and on the bases of their own reputation on the search engine, these links can easily lower your website’s ability to rank higher on the search engine.

All the good SEO work done in the can be destroyed by even a single spammy link.

Spammy backlinks and Google rankings

Google’s main purpose behind these measures is to boost the user experience with the help of good work only rather than using the spammy techniques. These measures decrease the chances of user’s exposure to bad websites experience through these websites which have low-grade links.

This clearly means that any link that Google’s search algorithms consider as of no value links, they would definitely decrease the chance of increased traffic or ranking in the beneficiary website, which is yours. In case of serious spammy linking, Google can apply penalties on your website, can remove the website from the search engine, depending on how many bad links are there.

How does your website become a victim of spammy backlinking?

Normally, the spammy backlinks are the result of bad SEO business and start building up when businesses trying to have fast money by promising their customers higher rankings in a few weeks or even in a brief period. The website owners who know less about the SEO and Google usually buy SEO bundles for their website rankings but this comes at very high cost to your business even it looks competitive to you.

If someone says you can be on the top 10 results in only 1 week if you work with him, I can safely bet that you are deliberately increasing the chance of getting spammy links and going to call big boss’s scrutiny system to hit you below the belt, the big boss has a special task force to do all these acts, this taskforce called Web Spam Team.

The SEO businesses who offer you higher search positions in very short time, and haven’t show you any detailed SEO strategy, they more likely to induce spammy practices to your website including the link building with spam links. If this happens to you, you better find the solutions here.

Not using any SEO business, still have spam backlinks, where they came from then?

via GIPHY

This is not a big concerning the point at all, as occasionally, the spammy backlinks created because of the spamming activities on your website or even if the spammers have used your email in the past. This is something happens when hackers access your website. They can easily add bad spammy links to your website to enhance other websites for which they have been paid a massive amount of money.

If you are a victim of this kind of spammy activities, Google can put a manual penalty on you. Whatever the reasons are there, spammy backlinks are bad for your website and this is agreed by the majority of the webmasters. But there is another source who thinks differently and has a direct connection with the big boss. Let’s have a look how he answer’s to a question about spammy links.

Google advises about spammy backlinks

In a discussion with Google’s John Mueller a few months back, he answered to a topic of spammy backlinks are concerning for the ranking if the website? John Mueller reassured that the generally there is nothing to worry about this but then he made a table-turning a statement that the exception is when someone is there to buy these links.

The guy asked that his website has thousands of backlinks and he heard from Mueller that the spammy websites would be penalized by Google, what should he do about his websites? Igone them as they don’t know anything about it? Or they need to do something?

Mueller’s answer was very calculated that of the most part if the owner is aware of the spammy links were used on the website as a regular activity in the past, and it has been done by someone regularly regarding links, then there is no way out.

If a website has been around for decades, then there would be all crazy things available on the website. These are the things we see all the time on the web.

In the past, it was a common practice and spammy links can be found on even the most successful websites. Recently, a case was seen about such kind of activity on the website of one of our potential client, he asked about the spammy links. In his scenario, a spammer was putting up millions of web pages using the different brand names and his target was to get ranking on long tail keywords. And infecting the traffic on another website.

This was actually the real example of what Mueller said that every successful website has these issues. He said it is a normal part of the web. Google is looking into it all the time.

Spammy links are normal?

According to the research and also induced by the big boss, the spammy links are normal activity on the web and if you are concerned about it, perhaps on-page SEO would be a more useful practice to save these spammy links.

Understand why your page is not ranking, what is lacking in the page, analyse and take corrective measures and you are done. Spammy backlinks are not good for your reputation, Google thinks the same.

2019’s Top 6 Technical SEO Checklist

31 Dec.2018

technical-seo

Technical SEO is one of the most mysterious parts of SEO even today. Hundreds of ‘Technical SEO Checklist’ is published on different websites and blogs but still many website owners and beginner search engine optimizers are confused about how do these really work?

In reality, having a good onsite SEO checklist right in front of you, will not solve the purpose unless you start implementing those correctly on the websites.

Google keeps us telling that there are “over 200 different ranking factors” and never fully confirms any of those. Therefore, creating a definitive technical SEO guide is next to impossible.

This technical SEO guide covers the six most important factors which should be taken care of with utmost attention and 100% precision.

The technical SEO parameters everyone needs to follow.

Here are the top six things that need to be always on your to-do technical SEO checklist.

1. Sitemaps

If you want to build a strong and structurally correct technical optimization and SEO foundation, take your website’s sitemap files into account, both HTML and XML versions.

Having a properly formatted XML Sitemap makes sure that you kept all important internal URLs of the website listed at one place for the search engines.

The HTML Sitemap is just a well-designed table of internal URLs of the entire website that human users can use to browse through the right pages quickly. While this has no direct SEO impacts, Search Engines reward websites that offer a good user experience.

Do we really need sitemap files today? This can be a valid question. Because long back Google used to use sitemap.xml to understand the internal URL structure of a website for its crawling purpose. But with advanced technologies today Google is more than capable of identifying the URLs of a website without the help of its sitemap files.

So what’s the point of keeping sitemap files of a website? Here is why Sitemaps are still one of the top onsite SEO factors.

  • Helping search engines to crawl and index one website and its web pages is a good practice. Even if we don’t put sitemap files, still search engines can easily find out pages of a website from different internal and external sources. But keeping a sitemap file will make this process much easier for search engines.
  • Google still has a sitemap section on its Search Console tool. Therefore, not only keeping but adding and resubmitting sitemap files to the webmaster tools like Google Search Console will make the crawling even quicker and better.

    sitemap-search-console

  • On a site’s robots.txt file we use to put the absolute URL of the website’s sitemap file. Hence keeping the sitemap file is still relevant.

For CMS users, there are lots of good plugins available to generate Sitemaps. For comparatively smaller Non-CMS HTML or PHP websites, there are many one-click Sitemap generators available online. For big websites, portals and eCommerce platforms there should be an internal mechanism to develop and update sitemap files regularly.

2. Robots.txt file

Robots.txt file is very crucial for the website’s technical SEO and search engines. This file doesn’t have anything to do with a regular human visitor of the site. It is exclusively created for and used by the major search engines.

One robots file accomplishes 3 primary things.

  • One robots file may list search engines which are not allowed to crawl the website.
    Example:
    User-agent: example-search-bot
    Disallow: /
  • One robots file may list all the directories of the site, which are not to be crawled by any search engines.
    Example:
    User-agent: *
    Disallow: /directory/
  • One robots file may list all the URLs of the website, which are not to be crawled by any search engines. 
    Example:
    User-agent: *
    Disallow: /page.html

Why do we need to block a search engine from crawling a website? There can be several reasons for this. One such reason is, maybe the website is live on the internet but under development.

And we may not want that under construction site with dummy contents to be crawled and indexed by the major search engines. There can be other reasons as well for blocking search engines using the robots.txt file.

Similarly, one website may have few sections or pages which we don’t want to rank on search engines for good reasons. Hence we have to block those directories and URLs using robots file.

There are two important things to remember here:

One, never ever blocks any webpage or other resources unnecessarily from search engines. This can even damage one site’s organic ranking potentially.

Second, the robots.txt file doesn’t guarantee anything. This means, if search engines find any external sources to crawl a webpage, it will crawl and may index that page even if it is blocked from the robots.txt. Though in that case, the description tag won’t appear on the search results.

So, what if we do not want one page to rank? How to block, if the robots file doesn’t guarantee its blocking? We need to block its indexing by putting <meta name=”robots” content=”noindex” /> in the head section of that page.

At times we may create multiple same intent landing pages with different offerings and discounts mainly for the paid marketing (Google Ads, Facebook marketing etc.). These landing pages contain substantially same content which is already published on a webpage that meant to rank organically.

This can create significant organic ranking problems for that original content page. In this case, blocking those landing pages’ organic indexing will eradicate the issue.

Additionally, we should mention the XML sitemap paths at the bottom of the robots.txt file.

Example:

Sitemap: http://www.example.com/sitemap.xml

3. Canonical tags

The ‘canonical’ tag can resolve the duplicate content issue very quickly by telling Search Engines which version of the URL to index for one content.

Sometime, one content may open on multiple URLs of a website. This happens frequently if we use CMS. Besides, if we use URL re-writing technique, one page may open on two URLs. This makes it difficult for Google and other search engines to identify the exact version of the URL we want to index and rank on search engines.

In some other cases, we may want to publish one content on a website which is already published somewhere else. All these will create duplicate content issues which can bring problems to the website.

Canonical URL solves this issue by mentioning the one URL which we want search engines to index, as the canonical URL on each webpage’s head section. Search engines will consider the canonical version of URL as the correct URL to index, and rest all URL versions for that same content will be ignored.

Therefore if you are republishing a content which is already up and live somewhere else, then you must refer the original content page URL as the canonical URL on the duplicate content page’s head section.

<link rel=”canonical” href=”original content page URL” />

The benefits of using the canonical URL:

  • Solves the duplicate content issues.
  • Helps search engines to identify the right URL to index.
  • Improves the ranking of the original content.

4. Proper redirection

Redirection is another important thing which we may need to do frequently as and when we get ‘404 error page’ information, or if we ourselves want to move from one URL to another URL for some reasons.

If we encounter ‘404 error’ on a page, that will lead to a default blank browser page (if no custom error page is designed). Excessive of this will cause a major user-experience problem which can even harm site’s indexing and eventually the organic ranking.

And sometime we may also need to redirect our visitors from one URL to another URL due to some reasons. In both these cases, redirection is the solution.

There are mainly two types of redirections. One is the permanent redirection, which is called ‘301 redirection’. And the second is the temporary redirection which is ‘302 redirection’.

The uses of these two types of redirections have completely two different purposes.

In a situation when we want to move from one URL to another URL permanently, we need the ‘301 redirection’. This happens mostly because of the changes are done on an existing page URL permanently, or may happen due to the removal of one page permanently.

The ‘301 redirection’ tells search engines that we moved from the old (or non-existing) URL to the new (or existing) URL permanently. As a result search engines will de-index the old URL and start indexing the new URL while transferring most of the PR (Page Rank) juice from the old URL to the new URL.

Redirect 301 /services.html https://www.example.com/seo-services.html

We need the ‘302 redirection’ in cases where we are shifting from one URL to another URL for a particular time being and not permanently. If your website is under maintenance, you may want to show one custom maintenance message to your site’s visitors.

In this case, you need to redirect your website’s traffic to one custom designed page. This is when you need the ‘302 redirection’. Once the maintenance is over the website will be restored to its previous state. There will be no PR transfer in case of a ‘302 redirection’.

Redirect 302 /services.html https://www.example.com/maintenance-page.html

5. Custom error pages

If you have a huge website, then it is quite likely that you frequently encounter 404 error pages. You may get this 404 error page information on your Google Search Console account or if you analyze your website using tools like ‘Small SEO Tool’ to check its 404 pages.

This happens mainly because of the three reasons:

First, you might have deleted one page earlier but that deleted page URL is still there on the internet. Now when a person clicks on that URL, they are landing on a non-existing page.

Second, one URL might have been changed but the old version of that URL is on the internet without a redirection. When it is clicked by users, they are taken to a non-existing page.

Third, one internal, or inbound link is built by mistake with a wrong hyperlink path. This will also lead all its visitors to a non-existing page.

In all these cases the solution is the proper redirection. But you can redirect the non-existing URL to an existing, internal, relevant URL only when you have that information. But what if there are a few 404 error pages which you haven’t seen yet? Aren’t those leading all visitors to a blank page? Yes, visitors who are clicking on those non-existing links are visiting a page with a default browser message of ‘requested URL was not found’ or similar.

default-error-page

If you think, what the big deal with this, you are making a big mistake indeed. This can cause several issues with your website’s optimization and sales as well.

When someone is clicking on a link with the purpose of purchasing something from your website and finally landing on a default 404 error page, they don’t have anything to do other than going out of the site. This will not only increase the website’s bounce rate but may also increase the Pogo-sticking which is a real negative signal for the website in front of Google. Improving this situation will retain those visitors on your website, hence will decrease the bounce rate, pogo-sticking, and increase the sales.

But how will you correct it unless you have the information of those 404 error pages? This is where a custom error page comes in handy. In this process, we need to design a couple of custom error pages for a few common errors, like, 404 (page not found), 403 (forbidden) etc.

Along with this, we use the htaccess file to direct all those visitors about to visit the default blank error pages to the custom designed error pages. Example:

ErrorDocument 404 /errorpage404

These custom error pages are to be designed in a way that all visitors get enough relevant options to browse through the website even if they don’t land on the page they wished to.

custom-404-error-page-design

The benefits of Custom Error Pages:

  • This reduces the bounce rate and pogo-sticking of the website.
  • This increases site’s page-views and dwelling time.
  • It impacts on sales numbers.
  • This enhances user-experience, which indirectly improves the organic rankings.

6. Preferred domain version

Preferred domain version has to be set even before you launch your website.

Consider these – example.com, www.example.com, example.com/index.html, www. example.com/index.html. Do all of these links lead your visitors to the same content? Yes, and of course your website is in trouble.

You need to fix this problem ASAP. This should not create any problem for human visitors but this will cause major issues for the search bots. Search crawlers will consider these four URLs as four different websites or links with the same content.

Setting up a preferred domain will solve this issue. We need to set only the one version of these four as our preferred domain (preferably www.example.com). Rest of the domain versions should redirect themselves permanently to the set version.

If you have a WordPress website, you can set the domain version from the WordPress settings. In case you have a website which is not on WordPress, you can set the domain version using website’s htaccess file.

Non-www to www

RewriteCond %{HTTP_HOST} ^(?!www\.)(.+) [NC]
RewriteRule ^(.*) http://www.%1/$1 [R=301,NE,L]

www to non-www

RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]

In the rarest situation, where you neither have any access to the site’s wp-admin (for WordPress websites) nor the htaccess file, you can set the preferred domain using Google Search Console tool.

preferred-domain

Wrapping things up

Technical SEO is meant to build a solid architectural foundation of the website which will help search engines to crawl and index its pages easily and correctly. If we can perfect these 6 technical SEO attributes, we may instantly experience a lot of improvements to the site’s organic ranking. These 6 are the most essentials but there are other technical SEO parameters which need to be taken care of as well.

Author Bio:

Soumya Roy is the Founder & CEO of PromozSEO Web Marketing Academy. He is a veteran digital marketer and search engine specialist with over 11 years of experience. Soumya is also the lead SEO & internet marketing trainer at PromozSEO.com. He enjoys writing contents on topics related to digital marketing, search engine optimization, paid ad marketing, social media marketing, user-experience, business-branding and many more.

Magento SEO Tips for Your Online Store

24 Dec.2018

Since its initial release, Magento has been receiving more and more popularity. It is not surprising – this CMS provides great functionality and understandable settings for proper work. Moreover, it allows for great SEO if you know, how to use it.

Here you will get how to improve your ranking with ease:

Magento-2-usage-statistics

First things first

Regardless of what you are planning to do exactly, it is vital to check your competitors. Make a list of Top-10 stores, dealing with the same stuff as you do, and analyse them in detail: see their websites’ appearance, check their ranking in the most popular search engines, find their Title and Descriptions, and so on. Every online store has its own advantages, and you can implement them on yours.

Meta elements

Meta elements (meta tags) represent special data that provides information about particular web pages. The main advantage of Magento 2 is that it allows for quick meta tags editing on a huge amount of pages.

For example, this CMS allows you to quickly change the title of any category page. Moreover, you can add particular suffixes and prefixes if you need something special, like your company name at the beginning or any other information.

meta elements in magento

Sitemap

The sitemap is an extremely useful thing that it helps users not to get lost on your website. Along with other navigation tools, sitemap makes a website easy to browse and that as a result positively influences your ranking.

Standard Magento functionality allows creating an XML file without any side extensions, which makes the CMS very handy. Go to Marketing > Sitemap and add our Sitemap here. After that go to Stores > Configuration > Catalog > XML Sitemap. This tab allows configuring your future sitemap.

sitemap configuration

Google analytics

Another extremely useful tool for your website traffic monitoring. It helps to check whether your current SEO company is successful or not. To install it, go to Stores > Settings > Sales > Google API. You will find a tab with the main configurations for it. Enter the valid code and enable it – that’s all.

google analytics

Redirects

To edit an HTML access file is not a pleasant thing that may lead to the loss of all the SEO features of a certain page. It is better to rewrite the rules right from the Admin Panel. For this go to Marketing > URL Rewrite Management and set the required settings: indicate your old and new URLs, set the type of 301 or 302, and that’s all. It is an easy way to save your SEO settings when the website structure has changed.

Duplicate pages

Duplicates. This word may lead to nightmares of a lot of managers as search engines consider these pages as non-unique and lower the website rating. Still, there are ways to avoid it and solve the problem of duplicates:

  • Hide these pages in the file robots.txt
  • Make your main pages canonical. It can be done in the relevant setting on your Admin Panel.

Both these ways work as intended, relieving you from the problem of duplicate pages. Just don’t forget it.

Improving user experience

Regardless of how user-friendly and easily navigable, your website is, your users will quickly get tired of browsing your store if they cannot find the thing they want. Though this issue seems to be of little importance, it is one of the main factors of website abandonment and lower rank as a result.

Offer your clients as many products they may find interesting as you can. For example, suggest them the products that are related to those they browse now with the extension Also Viewed Related Products or add a number of widget for similar purposes with the extension Home Tabs. Reduce the risks of customers leaving your store without a purchase.

Conclusion

Magento is one of the most popular CMS’s in the world, and there are reasons for it. Apart from easy customization, it gives you a range of tools for better ranking. We gave you some tips on how to do so; now it’s your turn to actually to improve your store rank.