Digital Marketing

How Spammy Backlinks Can Affect Your Search Engine Rankings?

30 Jan.2019

Spammy Backlinks Affect Search Engine Rankings

Backlinks are considered as the backbone of your website reputation and they are just as important as other SEO factors including the most imperative UX design. But when it comes to the spammy bad links, I personally found two different opinions from the experts, SEO experts say that the spammy bad links are bad and they kill your website ranking thus they should be avoided to handle in the link building strategies.

On the other hand, Google’s John Mueller talking to search engine journal in September 2018 says that there nothing to worry about the spammy backlinks, they are the normal part of a website, but the concerned thing is when someone is there to buy backlinks for their website.

We will consider both opinions that how bad links are actually bad for your rankings, first have a look at the SEO experts’ opinion, then will move on John Mueller’s statement to see what Google says about the spammy links.

Spammy backlinks and Google rankings

It is important to avoid the spammy bad links because when it comes to your link building strategies, you must consider that Google evaluates all the link sources on your website, especially those coming or going outside the website. Google also measures the website authority and its ranking on the search engine from where the backlink is coming, the backlink source sites.

There can be a really damaging effect of these spammy links as if the source sites were on Google’s hit list, it can penalize your website as well. The minimum penalty can be dropped rankings, Google’s Panda 4.0 confirms that the spammy backlinks can surely damage your reputation on the SERPs as the good links will indeed give your rankings a boost too.

Quality of a backlink plays a vital role in search position score and this why it is important to deal with the bad spammy links hard handed to protect your search position from dropping on the SERPs. Normally the spammy bad links are those which are coming to your website and on the bases of their own reputation on the search engine, these links can easily lower your website’s ability to rank higher on the search engine.

All the good SEO work done in the can be destroyed by even a single spammy link.

Spammy backlinks and Google rankings

Google’s main purpose behind these measures is to boost the user experience with the help of good work only rather than using the spammy techniques. These measures decrease the chances of user’s exposure to bad websites experience through these websites which have low-grade links.

This clearly means that any link that Google’s search algorithms consider as of no value links, they would definitely decrease the chance of increased traffic or ranking in the beneficiary website, which is yours. In case of serious spammy linking, Google can apply penalties on your website, can remove the website from the search engine, depending on how many bad links are there.

How does your website become a victim of spammy backlinking?

Normally, the spammy backlinks are the result of bad SEO business and start building up when businesses trying to have fast money by promising their customers higher rankings in a few weeks or even in a brief period. The website owners who know less about the SEO and Google usually buy SEO bundles for their website rankings but this comes at very high cost to your business even it looks competitive to you.

If someone says you can be on the top 10 results in only 1 week if you work with him, I can safely bet that you are deliberately increasing the chance of getting spammy links and going to call big boss’s scrutiny system to hit you below the belt, the big boss has a special task force to do all these acts, this taskforce called Web Spam Team.

The SEO businesses who offer you higher search positions in very short time, and haven’t show you any detailed SEO strategy, they more likely to induce spammy practices to your website including the link building with spam links. If this happens to you, you better find the solutions here.

Not using any SEO business, still have spam backlinks, where they came from then?

via GIPHY

This is not a big concerning the point at all, as occasionally, the spammy backlinks created because of the spamming activities on your website or even if the spammers have used your email in the past. This is something happens when hackers access your website. They can easily add bad spammy links to your website to enhance other websites for which they have been paid a massive amount of money.

If you are a victim of this kind of spammy activities, Google can put a manual penalty on you. Whatever the reasons are there, spammy backlinks are bad for your website and this is agreed by the majority of the webmasters. But there is another source who thinks differently and has a direct connection with the big boss. Let’s have a look how he answer’s to a question about spammy links.

Google advises about spammy backlinks

In a discussion with Google’s John Mueller a few months back, he answered to a topic of spammy backlinks are concerning for the ranking if the website? John Mueller reassured that the generally there is nothing to worry about this but then he made a table-turning a statement that the exception is when someone is there to buy these links.

The guy asked that his website has thousands of backlinks and he heard from Mueller that the spammy websites would be penalized by Google, what should he do about his websites? Igone them as they don’t know anything about it? Or they need to do something?

Mueller’s answer was very calculated that of the most part if the owner is aware of the spammy links were used on the website as a regular activity in the past, and it has been done by someone regularly regarding links, then there is no way out.

If a website has been around for decades, then there would be all crazy things available on the website. These are the things we see all the time on the web.

In the past, it was a common practice and spammy links can be found on even the most successful websites. Recently, a case was seen about such kind of activity on the website of one of our potential client, he asked about the spammy links. In his scenario, a spammer was putting up millions of web pages using the different brand names and his target was to get ranking on long tail keywords. And infecting the traffic on another website.

This was actually the real example of what Mueller said that every successful website has these issues. He said it is a normal part of the web. Google is looking into it all the time.

Spammy links are normal?

According to the research and also induced by the big boss, the spammy links are normal activity on the web and if you are concerned about it, perhaps on-page SEO would be a more useful practice to save these spammy links.

Understand why your page is not ranking, what is lacking in the page, analyse and take corrective measures and you are done. Spammy backlinks are not good for your reputation, Google thinks the same.

2019’s Top 6 Technical SEO Checklist

31 Dec.2018

technical-seo

Technical SEO is one of the most mysterious parts of SEO even today. Hundreds of ‘Technical SEO Checklist’ is published on different websites and blogs but still many website owners and beginner search engine optimizers are confused about how do these really work?

In reality, having a good onsite SEO checklist right in front of you, will not solve the purpose unless you start implementing those correctly on the websites.

Google keeps us telling that there are “over 200 different ranking factors” and never fully confirms any of those. Therefore, creating a definitive technical SEO guide is next to impossible.

This technical SEO guide covers the six most important factors which should be taken care of with utmost attention and 100% precision.

The technical SEO parameters everyone needs to follow.

Here are the top six things that need to be always on your to-do technical SEO checklist.

1. Sitemaps

If you want to build a strong and structurally correct technical optimization and SEO foundation, take your website’s sitemap files into account, both HTML and XML versions.

Having a properly formatted XML Sitemap makes sure that you kept all important internal URLs of the website listed at one place for the search engines.

The HTML Sitemap is just a well-designed table of internal URLs of the entire website that human users can use to browse through the right pages quickly. While this has no direct SEO impacts, Search Engines reward websites that offer a good user experience.

Do we really need sitemap files today? This can be a valid question. Because long back Google used to use sitemap.xml to understand the internal URL structure of a website for its crawling purpose. But with advanced technologies today Google is more than capable of identifying the URLs of a website without the help of its sitemap files.

So what’s the point of keeping sitemap files of a website? Here is why Sitemaps are still one of the top onsite SEO factors.

  • Helping search engines to crawl and index one website and its web pages is a good practice. Even if we don’t put sitemap files, still search engines can easily find out pages of a website from different internal and external sources. But keeping a sitemap file will make this process much easier for search engines.
  • Google still has a sitemap section on its Search Console tool. Therefore, not only keeping but adding and resubmitting sitemap files to the webmaster tools like Google Search Console will make the crawling even quicker and better.

    sitemap-search-console

  • On a site’s robots.txt file we use to put the absolute URL of the website’s sitemap file. Hence keeping the sitemap file is still relevant.

For CMS users, there are lots of good plugins available to generate Sitemaps. For comparatively smaller Non-CMS HTML or PHP websites, there are many one-click Sitemap generators available online. For big websites, portals and eCommerce platforms there should be an internal mechanism to develop and update sitemap files regularly.

2. Robots.txt file

Robots.txt file is very crucial for the website’s technical SEO and search engines. This file doesn’t have anything to do with a regular human visitor of the site. It is exclusively created for and used by the major search engines.

One robots file accomplishes 3 primary things.

  • One robots file may list search engines which are not allowed to crawl the website.
    Example:
    User-agent: example-search-bot
    Disallow: /
  • One robots file may list all the directories of the site, which are not to be crawled by any search engines.
    Example:
    User-agent: *
    Disallow: /directory/
  • One robots file may list all the URLs of the website, which are not to be crawled by any search engines. 
    Example:
    User-agent: *
    Disallow: /page.html

Why do we need to block a search engine from crawling a website? There can be several reasons for this. One such reason is, maybe the website is live on the internet but under development.

And we may not want that under construction site with dummy contents to be crawled and indexed by the major search engines. There can be other reasons as well for blocking search engines using the robots.txt file.

Similarly, one website may have few sections or pages which we don’t want to rank on search engines for good reasons. Hence we have to block those directories and URLs using robots file.

There are two important things to remember here:

One, never ever blocks any webpage or other resources unnecessarily from search engines. This can even damage one site’s organic ranking potentially.

Second, the robots.txt file doesn’t guarantee anything. This means, if search engines find any external sources to crawl a webpage, it will crawl and may index that page even if it is blocked from the robots.txt. Though in that case, the description tag won’t appear on the search results.

So, what if we do not want one page to rank? How to block, if the robots file doesn’t guarantee its blocking? We need to block its indexing by putting <meta name=”robots” content=”noindex” /> in the head section of that page.

At times we may create multiple same intent landing pages with different offerings and discounts mainly for the paid marketing (Google Ads, Facebook marketing etc.). These landing pages contain substantially same content which is already published on a webpage that meant to rank organically.

This can create significant organic ranking problems for that original content page. In this case, blocking those landing pages’ organic indexing will eradicate the issue.

Additionally, we should mention the XML sitemap paths at the bottom of the robots.txt file.

Example:

Sitemap: http://www.example.com/sitemap.xml

3. Canonical tags

The ‘canonical’ tag can resolve the duplicate content issue very quickly by telling Search Engines which version of the URL to index for one content.

Sometime, one content may open on multiple URLs of a website. This happens frequently if we use CMS. Besides, if we use URL re-writing technique, one page may open on two URLs. This makes it difficult for Google and other search engines to identify the exact version of the URL we want to index and rank on search engines.

In some other cases, we may want to publish one content on a website which is already published somewhere else. All these will create duplicate content issues which can bring problems to the website.

Canonical URL solves this issue by mentioning the one URL which we want search engines to index, as the canonical URL on each webpage’s head section. Search engines will consider the canonical version of URL as the correct URL to index, and rest all URL versions for that same content will be ignored.

Therefore if you are republishing a content which is already up and live somewhere else, then you must refer the original content page URL as the canonical URL on the duplicate content page’s head section.

<link rel=”canonical” href=”original content page URL” />

The benefits of using the canonical URL:

  • Solves the duplicate content issues.
  • Helps search engines to identify the right URL to index.
  • Improves the ranking of the original content.

4. Proper redirection

Redirection is another important thing which we may need to do frequently as and when we get ‘404 error page’ information, or if we ourselves want to move from one URL to another URL for some reasons.

If we encounter ‘404 error’ on a page, that will lead to a default blank browser page (if no custom error page is designed). Excessive of this will cause a major user-experience problem which can even harm site’s indexing and eventually the organic ranking.

And sometime we may also need to redirect our visitors from one URL to another URL due to some reasons. In both these cases, redirection is the solution.

There are mainly two types of redirections. One is the permanent redirection, which is called ‘301 redirection’. And the second is the temporary redirection which is ‘302 redirection’.

The uses of these two types of redirections have completely two different purposes.

In a situation when we want to move from one URL to another URL permanently, we need the ‘301 redirection’. This happens mostly because of the changes are done on an existing page URL permanently, or may happen due to the removal of one page permanently.

The ‘301 redirection’ tells search engines that we moved from the old (or non-existing) URL to the new (or existing) URL permanently. As a result search engines will de-index the old URL and start indexing the new URL while transferring most of the PR (Page Rank) juice from the old URL to the new URL.

Redirect 301 /services.html https://www.example.com/seo-services.html

We need the ‘302 redirection’ in cases where we are shifting from one URL to another URL for a particular time being and not permanently. If your website is under maintenance, you may want to show one custom maintenance message to your site’s visitors.

In this case, you need to redirect your website’s traffic to one custom designed page. This is when you need the ‘302 redirection’. Once the maintenance is over the website will be restored to its previous state. There will be no PR transfer in case of a ‘302 redirection’.

Redirect 302 /services.html https://www.example.com/maintenance-page.html

5. Custom error pages

If you have a huge website, then it is quite likely that you frequently encounter 404 error pages. You may get this 404 error page information on your Google Search Console account or if you analyze your website using tools like ‘Small SEO Tool’ to check its 404 pages.

This happens mainly because of the three reasons:

First, you might have deleted one page earlier but that deleted page URL is still there on the internet. Now when a person clicks on that URL, they are landing on a non-existing page.

Second, one URL might have been changed but the old version of that URL is on the internet without a redirection. When it is clicked by users, they are taken to a non-existing page.

Third, one internal, or inbound link is built by mistake with a wrong hyperlink path. This will also lead all its visitors to a non-existing page.

In all these cases the solution is the proper redirection. But you can redirect the non-existing URL to an existing, internal, relevant URL only when you have that information. But what if there are a few 404 error pages which you haven’t seen yet? Aren’t those leading all visitors to a blank page? Yes, visitors who are clicking on those non-existing links are visiting a page with a default browser message of ‘requested URL was not found’ or similar.

default-error-page

If you think, what the big deal with this, you are making a big mistake indeed. This can cause several issues with your website’s optimization and sales as well.

When someone is clicking on a link with the purpose of purchasing something from your website and finally landing on a default 404 error page, they don’t have anything to do other than going out of the site. This will not only increase the website’s bounce rate but may also increase the Pogo-sticking which is a real negative signal for the website in front of Google. Improving this situation will retain those visitors on your website, hence will decrease the bounce rate, pogo-sticking, and increase the sales.

But how will you correct it unless you have the information of those 404 error pages? This is where a custom error page comes in handy. In this process, we need to design a couple of custom error pages for a few common errors, like, 404 (page not found), 403 (forbidden) etc.

Along with this, we use the htaccess file to direct all those visitors about to visit the default blank error pages to the custom designed error pages. Example:

ErrorDocument 404 /errorpage404

These custom error pages are to be designed in a way that all visitors get enough relevant options to browse through the website even if they don’t land on the page they wished to.

custom-404-error-page-design

The benefits of Custom Error Pages:

  • This reduces the bounce rate and pogo-sticking of the website.
  • This increases site’s page-views and dwelling time.
  • It impacts on sales numbers.
  • This enhances user-experience, which indirectly improves the organic rankings.

6. Preferred domain version

Preferred domain version has to be set even before you launch your website.

Consider these – example.com, www.example.com, example.com/index.html, www. example.com/index.html. Do all of these links lead your visitors to the same content? Yes, and of course your website is in trouble.

You need to fix this problem ASAP. This should not create any problem for human visitors but this will cause major issues for the search bots. Search crawlers will consider these four URLs as four different websites or links with the same content.

Setting up a preferred domain will solve this issue. We need to set only the one version of these four as our preferred domain (preferably www.example.com). Rest of the domain versions should redirect themselves permanently to the set version.

If you have a WordPress website, you can set the domain version from the WordPress settings. In case you have a website which is not on WordPress, you can set the domain version using website’s htaccess file.

Non-www to www

RewriteCond %{HTTP_HOST} ^(?!www\.)(.+) [NC]
RewriteRule ^(.*) http://www.%1/$1 [R=301,NE,L]

www to non-www

RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]
RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]

In the rarest situation, where you neither have any access to the site’s wp-admin (for WordPress websites) nor the htaccess file, you can set the preferred domain using Google Search Console tool.

preferred-domain

Wrapping things up

Technical SEO is meant to build a solid architectural foundation of the website which will help search engines to crawl and index its pages easily and correctly. If we can perfect these 6 technical SEO attributes, we may instantly experience a lot of improvements to the site’s organic ranking. These 6 are the most essentials but there are other technical SEO parameters which need to be taken care of as well.

Author Bio:

Soumya Roy is the Founder & CEO of PromozSEO Web Marketing Academy. He is a veteran digital marketer and search engine specialist with over 11 years of experience. Soumya is also the lead SEO & internet marketing trainer at PromozSEO.com. He enjoys writing contents on topics related to digital marketing, search engine optimization, paid ad marketing, social media marketing, user-experience, business-branding and many more.

Magento SEO Tips for Your Online Store

24 Dec.2018

Since its initial release, Magento has been receiving more and more popularity. It is not surprising – this CMS provides great functionality and understandable settings for proper work. Moreover, it allows for great SEO if you know, how to use it.

Here you will get how to improve your ranking with ease:

Magento-2-usage-statistics

First things first

Regardless of what you are planning to do exactly, it is vital to check your competitors. Make a list of Top-10 stores, dealing with the same stuff as you do, and analyse them in detail: see their websites’ appearance, check their ranking in the most popular search engines, find their Title and Descriptions, and so on. Every online store has its own advantages, and you can implement them on yours.

Meta elements

Meta elements (meta tags) represent special data that provides information about particular web pages. The main advantage of Magento 2 is that it allows for quick meta tags editing on a huge amount of pages.

For example, this CMS allows you to quickly change the title of any category page. Moreover, you can add particular suffixes and prefixes if you need something special, like your company name at the beginning or any other information.

meta elements in magento

Sitemap

The sitemap is an extremely useful thing that it helps users not to get lost on your website. Along with other navigation tools, sitemap makes a website easy to browse and that as a result positively influences your ranking.

Standard Magento functionality allows creating an XML file without any side extensions, which makes the CMS very handy. Go to Marketing > Sitemap and add our Sitemap here. After that go to Stores > Configuration > Catalog > XML Sitemap. This tab allows configuring your future sitemap.

sitemap configuration

Google analytics

Another extremely useful tool for your website traffic monitoring. It helps to check whether your current SEO company is successful or not. To install it, go to Stores > Settings > Sales > Google API. You will find a tab with the main configurations for it. Enter the valid code and enable it – that’s all.

google analytics

Redirects

To edit an HTML access file is not a pleasant thing that may lead to the loss of all the SEO features of a certain page. It is better to rewrite the rules right from the Admin Panel. For this go to Marketing > URL Rewrite Management and set the required settings: indicate your old and new URLs, set the type of 301 or 302, and that’s all. It is an easy way to save your SEO settings when the website structure has changed.

Duplicate pages

Duplicates. This word may lead to nightmares of a lot of managers as search engines consider these pages as non-unique and lower the website rating. Still, there are ways to avoid it and solve the problem of duplicates:

  • Hide these pages in the file robots.txt
  • Make your main pages canonical. It can be done in the relevant setting on your Admin Panel.

Both these ways work as intended, relieving you from the problem of duplicate pages. Just don’t forget it.

Improving user experience

Regardless of how user-friendly and easily navigable, your website is, your users will quickly get tired of browsing your store if they cannot find the thing they want. Though this issue seems to be of little importance, it is one of the main factors of website abandonment and lower rank as a result.

Offer your clients as many products they may find interesting as you can. For example, suggest them the products that are related to those they browse now with the extension Also Viewed Related Products or add a number of widget for similar purposes with the extension Home Tabs. Reduce the risks of customers leaving your store without a purchase.

Conclusion

Magento is one of the most popular CMS’s in the world, and there are reasons for it. Apart from easy customization, it gives you a range of tools for better ranking. We gave you some tips on how to do so; now it’s your turn to actually to improve your store rank.

5 Last Minute SEO Tips to Ensure ROI This Holiday Season 2018

19 Dec.2018

Last-Minute-SEO-Tips-to-Ensure-ROI-this-Holiday-Season

The year is about to end, but it is not too late to make it big this year because the holiday season is not yet over. But for you to be able to have your fair share in the skyrocketing sales around the holidays, you will need to boost your marketing initiatives.

And among the areas of marketing that you should put your efforts into is search engine optimisation. With a lot of your competitors fighting for the top spot in the search engine results page for related searches, it is essential for you to come up with the best strategies so that you will not be left behind.

Here are 5 of the most effective SEO tips to ensure that you can make it big in this year’s holiday season:

1. Analyze your performance last year

Analyze-your-performance-last-year

The first thing that you should put your thoughts on is your performance in the previous year. It is essential for you to have a background on what you did last year, and what results you have achieved.

With this knowledge, you will be able to have an idea as to what you should continue to do, what you should improve on, and what you should avoid doing again. Experience is indeed the best teacher, and it is a must that you learn from your experience and not just leave it for naught.

Generally speaking, some of the things that applied to everyone last year is that the part that mobile played was gigantic. That is also why mobile was the focus for this year. You should then ensure that you put on a lot of effort into ensuring that your mobile performance is impeccable.

2. Target keywords with high ROI

Target-keywords-with-high-ROI

keyword.io interface

With a lot of attention being given to other aspects of SEO, especially those that relate to user experience, some forget that when it comes to searches, your keyword plays one of the most vital roles.

One of the leading digital SEO agencies, Web Services CT recommends “It is very important that you think your keywords through. It is advisable that your keywords themselves have the potential to help you realize the returns you have in mind.”

For you to get the right keywords, research is essential. A lot of keyword research tools are available online such as Google Keyword Planner. You should also check your site internally for search terms that your visitors are using to search within your site.

If you can capture the right keywords, you will also have more chances of capturing the right customers.

3. Add new content for the Holidays

Add-new-content-for-the-Holidays

It is also critical that you publish content that is relevant for the holidays. By doing so, you are putting yourself in a better position to attract the attention of your potential customers.

Some of the effective content pieces that you can come up with that is perfect for the holidays are gift guides for various types of customers. In the process, you can also feature a couple of your products for sale. Keep in mind, however, that it is best to come up with materials for each of the holidays and not go for a general content for the whole season.

Furthermore, content does not solely pertain texts. You should also come up with graphical content such as images and videos that can help you grab your customers’ attention even more. But when you do so, make sure that you keep them light as to not affect your site’s performance.

Just make sure that you optimise all types of content that you plan to create. This way, you can truly make the most out of them.

4. Reorganize your internal links

One of the techniques that you should practice to help improve your SEO efforts is internal linking. But to make your internal linking work, you should keep in mind the following:

  • There should be a lot of quality content to link to. Your internal linking efforts wouldn’t do so much if there are not much to link.
  • Links should primarily focus on anchor texts as opposed to image links. But image links are still helpful given that you properly make use of alt tags.
  • Avoid linking to the superficial pages such as the homepage and the contact us page. Instead, link to pages that are deeper into your site.
  • Make sure that you naturally link two content pieces together. Don’t force two pieces that do not have a natural connection.
  • Practice judgment as to how much links you should put. There is no limit to the number of links you can put into your content, but when you put in too many, then it might not look too good, especially when this is achieved in such a way that the material doesn’t sound natural as well.

5. Optimize your speed

Optimize-your-Speed

Finally, with all the expected traffic to come in over the holiday season, it is paramount that your site can take it on, and with optimal performance at that. It should be able to retain loading speed to a maximum of 3 seconds.

User experience has indeed become one of the most important ranking factors and sites that load slowly are usually frowned about. These sites usually get high bounce rates and even lower conversion rates. Not only will these lower your sales, but it will also further be seen by search engines as negative signals and would further lower your ranking.

With this in mind, make sure that you keep your site light so that it remains nimble. Also, make sure that your server can accommodate all the incoming traffic without compromising the performance of your site.

Boost your SEO now with these last-minute tips

Search engine optimisation is indeed an essential tool for you to make it big for this year’s holiday season. To help you improve your SEO initiatives, the five tips above can help you out. So practice them now, and be ready to face the holiday sales that are bound to come raining down on you.

Author Bio:

John Vuong is the sole owner of Local SEO Search Inc. that also offers Hamilton and Burlington SEO. John’s mission is to help local business owners improve their online influence so they can dominate their industry. With his business acumen and innate understanding of the local business landscape, John writes blogs that delve on how to customize SEO campaigns based on client needs.

Print Marketing and Digital Marketing: Why You Need to Combine Both

6 Dec.2018

print-marketing-in-the-new-age

With a plethora of businesses heavily relying on Digital Marketing, there has been a surprising twist in the tale. Print Marketing has now become the new age “unorthodox marketing”. Yes, we now live in a world where online marketing is considered more traditional than old-school marketing.

However, Print Marketing is still relevant and can become a smart addition to your digital efforts? So how can businesses leverage it?

Print marketing vs Digital marketing

Marketers today are bleeding thousands of dollars to engage with their potential customers online, which per se is not a bad thing. But are marketers today giving far too little importance to tangibility? The answer is YES. There is no denying the fact that digital marketing campaigns are economical and easy to accommodate, resulting in fewer businesses depending on print media marketing.

Innovative marketers have now started using this to their advantage. With less competition, they are able to make their print stand out even more. The touch and feel are those things that digital media can never replace. Printing personalised marketing materials appeals more to individuals, as they tend to keep printed promotional products for extended periods of time – serving as a constant reminder of your brand.

However, it is important to make sure that the products you are handing out are relevant to your target audience. Instead of spending money on stickers with a logo, brands should consider something more practical. How about promotional pens, flash drives, bags, and umbrellas? Plus they are all available to print online!

Bridging print marketing with digital media

Printed products such as business cards and brochures are the fundamental marketing tools that business should never let go of. Individuals hang on to it and absorb more information, making them the best marketing materials to create a good (and lasting) first impression.

Once you’ve created a good first impression, it becomes much easier to convince your prospects to communicate with you through online channels. It can be as easy as mentioning your social media handles on your business cards or putting QR codes on your brochures that drive people to your website, social media accounts, videos, or online promotions.

If used properly, print and digital media blend perfectly together creating a successful “recipe” for strong digital visibility.

What goes around comes around

Online marketing strategies like SMM, SEO, and PPC are a part of every business’ marketing mix and have all become very repetitive and boring for marketers.

Not every day you see an online ad that really stands out. Digital marketing became common and every business engages in the same practices on a daily basis. The sad reality is that these days marketers neglect offline promotions and rarely think of effective Print Marketing campaigns. However, the combination of Digital and Online can be that missing element of your Marketing plan.

That being the reason Online Marketing is the new “traditional marketing”. So what excites marketers now? How do they make their business stand out?

Amusingly Print is what they go back to when they have to try something ‘new’. It’s the beginning of a new era for Print Marketing.

Leveraging print marketing to drive traffic to your online channels

Marketers tend to use printed marketing materials to spread awareness of their products and services. Integrating a strong Call to Action on printed materials may encourage customers to visit your online platforms.

Including promotional codes, special offers, discount coupons will help you generate more traffic on your website and social media as well as boost online sales and conversions.

Distribute flyers, send your catalogues and coupons via direct mail and wait for results. To monitor the number of people coming from offline, I’ll encourage you to set up a test landing page just for this occasion.

Get creative

Here’s a good example an event company decided to print branded fans for their concert. Instead of using regular tickets, they used those fans as an entry-pass. People loved the idea of having fans on a hot summer day. The attendants kept them as a souvenir to save the memory of good times they had with friends and family. Now those fans remind attendants not only about the concert but about the brand too.

The idea is to create something, that leaves a lasting impression on your customers.

But is printing effective?

Printing can sound expensive. But considering all the variables, Print Marketing is one of the most affordable marketing tools yet it is highly effective. According to the study by Australian Post, 83% of the surveyed brought the letterbox advertising they received with normal addressed mail into the home. 60% shared letterbox advertising with another household member while 38% of people who received letterbox advertising and wanted more information visited a company’s website.

Everything is constantly evolving, and so has the printing industry. One of the latest addition to the printing industry is online printing services. With advanced technology and effective digital platforms, it has never been easier and cheaper to order printed marketing materials.

If you are not ready to invest heavily in print marketing, you can run a small test with just 100 flyers. Fortunately, now it is possible to order small quantities of printed materials. No need to spend hundreds of dollars to find out whether this approach works for your company or not.

Keep experimenting and soon you will find the best marketing strategy that works for you.

5 Digital Marketing Tips Every Entrepreneur Needs to Know

2 Dec.2018

Digital Marketing Tips Every Entrepreneur Needs to Know

It is no secret that digital marketing is one of the best ways to get ahead of your competitors. It doesn’t matter if you already established a name for your brand or is trying to give your startup business a boost. What better way to promote what you have to offer than by utilising the most significant platform available?

Many definitive factors can affect the success of your campaign. It will depend on your planning, strategy, and implementation. If you’re in need of the best ways to optimise your digital marketing, then keep on reading.

Here are the top five digital marketing tips every entrepreneur and digital marketer needs to know.

1. Get yourself a business website

If there is an absolute need for every business nowadays, it would be a working website for your brand. This will be the face of your company online. Without one, you could lose potential customers and revenue. Why? Statistics show that not having a business website affects the decision-making consumers.

When creating a business website, make sure to keep it user-friendly, easy to navigate and is appropriate for your niche. All traffic should point towards your site which makes it vital to have all the essentials of a website design. It should have all the necessary information like your goods and services offered as well as contact details. Other website must-haves include basic SEO, an SSL Certificate, and social proof.

It is important to note that your company website should also be mobile-friendly. Most users are using their mobile devices to surf the net. If potential clients can’t view your site without logging in on a computer, you can expect them to bring their business elsewhere.

2. Say yes to search engine optimisation

Time and time again, we hear that SEO is the secret of every successful digital marketing campaign. By giving your website a boost, you can take advantage of the many perks that Search Engine Optimisation (SEO) has to offer. SEO allows you to reach out to your target audiences by appearing in search engines just like what the best SEO services in Perth are doing. When your site is optimised, you’ll get a better ranking in Search Engine Results Page. This allows you to improve branding, visibility and awareness.

Another reason why you need SEO is that it is a good investment. When you pay a top-notch specialist to work on your SEO, you can get higher ROIs compared to paid advertisements. Why? Your customers will only click on paid ads they find interesting. However, this is not enough to convert those users into customers. With custom-made SEO, you get organic clicks and real visitors you can turn into clients.

3. Personalise your email marketing

If you think email campaigns are no longer effective – think again. It is true that there are new marketing techniques on the rise like live video streaming. However, email marketing campaigns are one of the best ways you can use to turn old customers and subscribers into convertibles.

The best thing about it is that it allows you to create personalised marketing campaigns. Since you already have contacts who opted-in on your mailing list, you can reach out to those audiences based on their needs and interests. However, one struggle would be creating an email marketing campaign that your subscribers won’t treat as spam.

Many of us can now differentiate a generic email with a spammy marketing ploy. This is the very reason why personalised emails are the best. If your customers and subscribers receive contents that peaks their interests and contains things they actually need, then you can increase their purchase intent.

4. Say hello to blogging

Tons of brand new and exciting contents are created, posted and made available every single day. By utilising the blogging movement, one can significantly affect a brand’s visibility.

Creating a blog related to your niche and indexed to your website allows you to enjoy many perks. This can increase site traffic, gives your visitors something to look forward to, allows your brand to interact with your customers and have a sense of authenticity and personality.

Make sure to create unique, interesting, informative and useful contents for your blog. Treat each post as something your visitors will love. It should be something they are willing to pay for and visit many times over. Use a different approach without losing your personality. Another way to take advantage of the blogging movement would be via Blogger Outreach SEO.

Blogger Outreach SEO is all about building bridges with bloggers and blog owners under the same niche. This allows both parties to gain benefits like blog posting gigs and getting quality backlinks. You will have the ability to get sponsored posts and invite other bloggers to contribute to your contents. You can even raise brand awareness thanks to the audiences who already trust the opinions and recommendations of your blogger friends.

5. Don’t forget about social media marketing

This one is a no-brainer. You’re already way behind the game if your competitors have their own social media pages and you don’t. There is a reason why almost all businesses have social media pages. Since nearly everyone has a Facebook, Twitter or Instagram account, this only means it is the biggest platform you need to utilise.

One mistake every rookie digital marketer makes is trying to put your gold in too many baskets – all at once. It might be true that your target audiences have at least one social media site. However, this is not enough reason to set up a business page on every network you can. Start with the ones that you’re already familiar with because handling too many accounts can overwhelm anyone.

Focus on sites you often use for it will give you the advantage of knowing how things work and how to use it. Be consistent when posting, scheduling and creating contents. Aim to get maximum interactions. Tons of followers and likes are great.

However, if you do not get many shares and you only a small number of interactions out of your social media, all your efforts will go to waste.

Top 10 Digital Marketing Tips to Help Small Businesses Grow

12 Nov.2018

Top 10 Digital Marketing Tips

Small and Local businesses often try to maximize their growth without putting stress on their financial resources. Thus, digital marketing companies tend to skip such projects since they think that the pay-out would be negligible compared to the time, effort, and manpower dedicated for such work. However, this is a common misconception.

Unlike larger projects, which make use of every component of the internet, local business projects require a small and defined set of activities that are required to put the business on the map. An efficient Digital Marketing strategy could put even small businesses at par with the big league organisations.

Following are the top 10 digital marketing tips that can help your small business flourish:

1. Keep your website simple

Keep Your Website Simple

The best digital marketing tip for setting up a business website is by keeping it simple. Remember, your website is the first step of the interaction of a potential client with your business. The layout of your site should reflect the mission, vision, and ethics of your trade.

Keeping a user-friendly interface will make it easier for the audience to view the relevant information and subsequently contact you. It also makes maintenance and upkeep of your website easy, especially the SEO portion. Choose a basic outline that allows you to incorporate changes into the site when you expand your business in the future.

2. Set your own brand

Set-Your-Own-Brand

Lay the foundation of your brand by scouting through the web pages of your competitors. While big players may be right at the top, you have the advantage of being a local business that has an understanding of the ground realities based on which you can add value to the market.

Look for attractive call-out captions such as “Quick Response” or “No Hidden Charge” to make your business more attractive. You can start your own brand by differentiating your business on the basis of product, service, distribution, relationship, reputation, or price. Use such key factors to differentiate your brand and rope in more customers towards your organisation.

3. Invest in mobile-friendly optimisation

While this blog was being written, there were over 4 billion users accessing information through the internet. Out of this total count, nearly 61.2% internet users make use of mobile devices to browse through the internet. These statistics alone should make you realize the importance of investing in a mobile-friendly website.

Additionally, Google recently decided to boost the websites that have been optimized for smaller screens, which means that mobile optimization would actually help your business climb up the search engine rankings!

4. Your clients are your biggest assets

Your loyal clients could help you win over other potential clients! The online reviews that you receive on your goods and services are much more than just social niceties. They could help in influencing a client who is mulling over whether they want to do business with you.

Take the time out to respond to every review as it puts your customer handling capacity in good light. Give equal weight to good and bad reviews. It makes users realize that your business cares about its customers and the feedback that they have to offer. Seek reviews over popular platforms such as Google, Facebook, or Yelp to have a robust customer profile.

5. Get blog ready

As a small business, you may struggle to compete against the big guys, especially keeping in mind that they spend an inordinate amount of resources sustained through the backing of a large budget. Furthermore, this ‘broad-term’ strategy may also not necessarily result in the growth of your business.

Thus, another strategy to make an appearance in the highly ranked pages on Google would be by posting blog content. Writing an interesting and engaging blog may result in an increase in organic traffic for local businesses. Invest in good quality content that adds value to the reader’s knowledge base. Make them feel involved and they might actually contribute to marketing your goods!

6. Make your social media handles stand out

Make-Your-Social-Media-Handles-Stand-Out

With Social Media platforms rushing in such a massive change in the way consumers view goods and services; it would be a fatal mistake not to set up an attractive profile over various mediums. Create these official company pages to interact with your audience.

You can use it to update them on your new products or some great offers. Facebook, Twitter, Instagram are great ways to market your products. Through these, you can also promote your company blogs or other such creations. Even on platforms like LinkedIn, you can customize a link to incorporate keywords, which will help your page rank higher.

7. Make use of Twitter/Facebook/Google Ads

In continuation with the previous point, it is also important to make use of tools that will help build awareness about your brand. Advertising over social media is a great way to reach out to your followers. Promoted tweets or adverts over Twitter and Facebook can give you an edge over your competitors.

Furthermore, you also have an option to use Google Ads (previously known as Google AdWords) in tandem with the Google Keyword Planner. Through this, you can not only monitor the trends followed in the advertising sector, but also use this compiled data to create and run successful campaigns. It will also aid in forecasting keywords as per the seasonality.

8. Compile an email list

Compile an Email List

Email marketing is a double-edged sword. If you play your cards right, you might actually get a long list of loyal customers who would be awaiting your updates on any deals. The best way to begin is by sending out polite welcome messages to anybody who subscribes to your business’ updates. Once they are added to your mailing list, record and maintain a robust data management system for this information.

Top digital marketing experts know that emails are the best way to generate and convert leads. It is also platform-free, which means you can use all and every social channels to reach out to your clients. Plus, there are higher click-through rates for emails as compared to organic social media posts. If you can afford the services of a professional email marketer like Mail Chimp or Constant Contact, you will get a good return on your investment.

However, it is easy to get swayed and go overboard. Thus, it is important to keep your emails short and to the point. Emails that are crisp but rich in information will have a greater number of people engaged. Spamming your clients with too many emails will result in them unsubscribing from your mailing list, which may be a loss to your business.

9. Start a referral system

Your customers can help your business grow. You can seek their help to gain reviews on your business, which will not only improve your Google Listing, but it will also help future and prospective clients make up their minds. In addition to spreading the good word, customers can also rope in more customers if you offer them a handy referral program.

E-commerce plugins such as the Referral Candy offer discounts, credit, cash, or even free products to users who refer their friends. Offer unique referral codes and dedicated links that users can share with their friends and family to promote your business. It is just a matter of including such widgets to have your business booming!

10. Form partnerships with social media influencers

Brands that work with social media influencers open new avenues to give visibility to the business. This strategy is not just limited to fashion or cosmetics, in fact, it spreads over to other industries such as those dealing with food. Thus, a food blogger with a strong online presence could be a good way to reach your target audience.

This field of marketing is still in its nascent stages but has a great scope for developing into a marketing trick. Interestingly, you can offer both, goods and services, in lieu of the influencer spreading the good word about you!

We hope that these few tips can help small businesses reach the top. Using these tricks wisely in a comprehensive marketing strategy could be a great way to boost your business. Start with setting out clear goals and the best way to achieve them. Whether you are looking to drive more organic traffic or wish to increase your social media presence, these tips will greatly help you achieve those goals so that you will get quality leads.

Do not procrastinate on floating a fitting digital marketing strategy. Just start with the groundwork and capitalize on the situation dynamically as it shifts in your favour. Just remember, the sooner you begin, the more your campaign will succeed and as a result, your business will also be growing exponentially.

Author Bio:

Tausif Shaikh is a Founder of Xplore Institute. He is Passionate about Digital Marketing, SEO, Social Media Marketing, and Blogging. He has been in Digital Marketing Since 2014. He is Busy writing Tips about Digital Marketing which actually works.

5 Social Media Tactics to Boost Your Ecommerce Sales

9 Nov.2018

Social Media Tactics to Boost Your Ecommerce Sales

With the E-commerce industry experiencing an explosive growth spurt in recent years and new online stores popping up at every corner as a result, it’s no wonder that aspiring entrepreneurs of the world are racing to snag their piece of the three-trillion-dollar market.

Yes, the financial cake might be big enough for everyone to grab a hefty slice, but that doesn’t mean that the road to E-commerce superstardom is not laden with obstacles and possibly business-crippling challenges.

From seemingly small tasks of finding out when exactly to post on your social media feeds to the cumbersome challenges of researching relevant networks and tailoring your content for maximum engagement, all of these tasks can mean the difference between a social media presence that drives traffic, and one that fails to populate your online store. With that in mind, here are the winning SM tactics to boost your E-commerce sales.

1. Discover the most promising networks

Market research might not sound like a lot of fun, but it nonetheless an essential part of your social media strategy. In fact, it is the foundation upon which you should build your entire approach to social media and its nuanced audiences.

The way people on different networks live, breathe, and consume their favourite content on a daily basis will tell you not only how to engage with them in a meaningful way, but also where your ideal audience truly resides.

Many marketers and business leaders make the mistake of trying to position the brand on every single social media in existence, spreading their resources too thin, and making it impossible to manage every account effectively. Ultimately, this will lead to poor brand visibility and it will hurt your reputation in the long run.

2. Win people over with compelling content

There is no denying the fact that quality content reigns supreme in the online world. The days of pushy ads and poorly-constructed copy are long gone, and people nowadays want and need to connect with a brand on a more personal, profound level. So don’t ever think that you’re “just another E-commerce store” but rather focus on building your brand’s identity with amazing content.

Finding breaking news and content for your posting schedule should be easy with a bit of research and a knack for creative writing to reel the audience in an incentivize them to visit your store. In order to win at storytelling and build a brand that inspires people to take action, focus on the following:

  • Product promotion should not be the main focus of your SM content strategy, let’s get that out of the way. Your products should instead serve as inspiration for relevant stories that will get people talking about your brand, sharing them with their friends, and liking and commenting. In essence, content should build social media buzz.
  • To build “the buzz”, your content should be top-notch. This means that it should be inspiring, relevant and that your brand’s values should be weaved in every article, every video.
  • That said, your content should also be SEO-friendly, as it will help with SERP positioning to boot, which is always a good thing.
  • The content you create should portray your brand identity in the best possible light, so be sure every piece of content you post bears your visuals and speaks in the tone and manner that’s representative of your brand’s unique personality. In turn, your store will immediately stand out in the competitive arena.

3. Align your advertisements with your website

One of the biggest mistakes marketers make, whether inadvertently or through the lack of experience, is not creating a harmonious relationship between the brand’s social media presence, and the online store itself.

Too often will you see Facebook ads (more on that in a bit) with all the bells and whistles that lead to a poorly-designed, poorly-optimized landing page? This cannot happen if you are to preserve your online reputation, especially in fast-growing e-commerce markets such as Australia, which is worth over $32 billion, and it’s still growing rapidly.

To prevent this, you need to tend to meticulous store design, management, and organization. To be more competitive and successful with their online presence, more businesses are relying on a top-tier Shopify Agency to harmonize their ads with their landing pages in order to grow their reputation, as well as their social media success. It’s vital that you know how to utilize your e-commerce platform of choice and make the most of it in your social media strategy as well.

4. Advertise like a pro

When it comes to the advertisement itself, you should understand that social media ads are some of the key driving components behind every growing E-commerce business. According to Invesp, Facebook accounts for more than 9% of total digital ad spending, and that 92% of social marketers use this platform for promotion, which makes Facebook advertising a must in your social media management playbook.

Take this Facebook advertising checklist into consideration before launching ads in order to get the biggest bang for your buck every single time you roll out an ad. Your ads should serve the purpose of getting people to your online store quickly, so they not only need to boast a compelling design and message, but they should also give out a sense of urgency.

5. Diversify your content offering

Lastly, keep in mind that written content is not the only way to get people to talk about your brand, and visit your store. In fact, written content on social media is slowly giving way to images and videos, which begs the need to diversify your offering and post a variety of content types to boost engagement.

You can achieve this by creating engaging videos, posting informative and aesthetic infographics, and striking an emotional chord with the audience with beautiful photographs in close relation with your brand. Keep it fresh, keep it short and to the point when it comes to visual content, and you should have no problem creating that highly sought-after social media buzz.

Social media is where the bulk of the online audience resides, which makes it your most lucrative prospect. If you want to make it big in the E-commerce arena, focus on building a winning SM strategy that will drive traffic to your website and help your sales skyrocket in the process.

Author Bio:

Victor T. Miller, a Sydney-based business and marketing specialist who has expanded businesses over 5 years. I am a person who loves to inform people about the latest news in the industry also as sharing tips and advice based on my professional experience and knowledge.

Online Reviews Help the SEO of Your Website for These 4 Reasons

7 Nov.2018

Online-reviews-help-SEO

There are many points in favour of online reviews and one of them is that it improves the SEO of your page.

In this article, we will reveal all they can do for you and all the opportunities you are missing if you don’t have a customer review system on your website.

How do customer reviews help the SEO of my website?

1. Unique and updated content

Firstly, the opinions of clients are an inexhaustible source of unique content that is constantly updated. Live and unique content, two concepts that Google loves and which will make you rank higher than other websites. Maintaining an internal blog and publishing entries of interest is very useful and advisable to improve the positioning of your page, as well as to work on the descriptions of the products we offer through our website.

Although if we stop here we will not be differentiating much from what more and more people (if not almost all) are putting into practice. Customer opinions are the cheapest marketing tool. Your clients will write for free, so forget about spending money on content generators, writers, editors and SEO strategists.

2. Increase online reputation

In a recent study by BrightLocal, 93% of respondents answered that online reviews had helped them to decide on a purchase and to assess whether that business is trustworthy or not (BrightLocal, 2017).

Without quality online opinions in e-commerce, it is practically impossible to face repercussions on the internet, when building a powerful brand and a prosperous business. Unless you are Marks & Spencer Group, you can only benefit from customer reviews. Of course, a smart approach is to integrate this online review service into your online store.

Focus first on them and then on the rest of the online marketing efforts. Consumers value the opinions of other customers much more than any descriptions about the products made by the Company.

In fact, according to a survey of US mom Internet users, customer reviews are 12 times more significant than descriptions that come from manufacturers because they are testimonies of real experiences. (eMarketer, February 2010)

There are many ways to maximize exposure. One can be through review sites. For instance, if you are looking to be seen for tech deals, first do a search on Google for tech deals. Next step is to list your product via a review on those directories that appear.

3. Increase the percentage of clicks

When someone is looking for a product or service on the internet, they want to solve their inquiries as fast and simply as possible.

Therefore, have your customers’ evaluations with review stars (Rich Snippets) appear on your product page. Proven to work, they will increase the number of clicks considerably. Why? Because they will find accurate representations of the product in the form of answers to their questions (without the need for customer service), real customer opinions and maybe even pictures.

Look at the following image and decide which one of these products would you click to open?

Increase the percentage of clicks

The products are the same and the prices are similar, but only one includes reviews, in this case, 200 of them. If someone is interested in knowing more about the product or is just trying to find the best deal, the review section is a great place. Interested potential customers will visit those with them first.

In review sections often there is information that might be important to customers or just held back product details, that the manufacturer didn’t share or think was important. Ultimately, the online customer is unable to inspect the product first hand nor do they have service personnel to ask.

4. Client reviews are not considered by Google as duplicated content

You may think that if a single opinion from a client that has bought different products, appears in each of them, you can be penalized by Google for duplicating content. But you can stay calm, that is not so. Every product review gets mixed with others every time your clients share their experiences. Therefore each product in your store will have different comments relations than the other products.

Get good visibility by leveraging the power of these opinions in desire campaigns, in social networks and PPC campaigns. Increase online reputation while you continue working to offer a good product and online service.

You can try using a client review collector such as revi to let your customers do some of the selling for you. Customers have more power than ever in the success or failure of online marketing. It is better to have them on your side.

Now you know that it is not necessary to do a significant marketing investment to attract more customers to your site. Whether if you have an online or an offline store you can take advantage of your shoppers’ power on the internet. Implement an online reviews system and let your clients do the selling for you.

Author Bio:

Lina Pedelini

As a Social Communicator and Digital Marketing specialist, Lina is responsible for content creation and introducing revi.io to the UK market and help businesses harness the power of client reviews to drastically increase sales.

8 Tips for Low-Cost Facebook Marketing

1 Oct.2018

Tips-for-Low-Cost-Facebook-Marketing

Facebook has been the dominant social media platform on the internet for the past 10 years. In fact in some countries, it is essentially the internet. With everyone being a part of the platform, it only makes sense that most businesses would take advantage via Facebook marketing for their services or products on the site.

But most often, they do not know how to do Facebook marketing on Facebook, more so how to do so at low cost. With that said, here are some tips for leveraging Facebook to increase your business’ online presence and generate website traffic for increased sales.

1. Think of your brand, and be consistent with it

Facebook marketing whether low-cost or a premium campaign will always fail if your business or product does not have a brand. People are constantly barraged by content from friends and other businesses in Facebook, so a brand is the easiest way to imprint an idea to users in the most effective way. And it doesn’t have to be expensive; brandings are more than fancy colours and designs. They can be a way you interact with customers online like how Wendy’s interacts with its users on Twitter, or the reputation of your products similar to Big Baller Brand which sells shoes online.

More importantly, when your brand starts generating buzz, you’ll have to make sure the same service or reputation is given to new customers. Facebook might be a big place, but the buzz about the new player in the game is easy to spread in the platform. Having a brand will make Facebook marketing exponentially more manageable for everyone when using the platform.

2. Leverage on Facebook groups

Groups are an underrated feature when doing Facebook marketing in the site. They are mostly free communities in social media and can be a leverage in promoting your business to a specific group of users with shared traits and interests. If your business is into homemade geeky merchandise, for example, you can join in Facebook groups catering to geeky or nerdy interests where you can promote your product and generate sales.

In the same way, it applies if your business is into cooking and food delivery, where various Facebook groups that are centric to ‘foodie’ interests are available in the thousands. Through leveraging groups, any small business can do Facebook marketing without spending on sponsored posts to reach a wider audience. More importantly, Facebook groups tend to generate higher engagement than sponsored posts. This means it’s possible to get an active user base which can be converted easily into sales revenue.

3. Your Facebook friends are your first influencers

Most large companies use influencer marketing to promote their products on Facebook. Small companies, however, do not have the same luxury, but instead have an even better advantage: their Facebook friends. Facebook is designed to connect to both users and content of similar interests easily. And with Facebook’s algorithms recently modified to cater more towards content shared by your friends rather than pages, asking your pals to signal-boost your posts in the site has never been more important.

Posting a public post about your services or product and asking friends on Facebook to share it is still an underappreciated but time-tested way of marketing your products online at no cost. More so, potential consumers would rather listen to friends or family when trying out a new product or service than any other online influencer. This makes it a more effective method of Facebook marketing that will build your business network gradually.

4. Take advantage of Facebook page features

Facebook pages do more than merely making your business look legitimate. They also include several features that can be taken advantage by users. For example, if your business page is under the category of “local business” “company” or “organization,” your page may be eligible for a verification badge. These badges only make sure that your business is authentic, but it also adds much to branding that makes it easier to gain consumer trust.

This can be done by going to the Page Verification in your settings menu, where you’re asked to add your phone number, country, and language. You can also include your website link in the page so that it will quickly show when users visit your page. Moreover, the call-to-action feature of Facebook pages means that you can include a readily accessible button when users visit your page, to which it can be designed to instantly direct users to either a landing page, a video, or so on.

5. Be creative with content, post images and videos as often

Visuals rather than monotonous text attract most users on Facebook. This is at the core of Facebook marketing, so your products or services should be as visually appealing as possible. For images, expensive photo shoots are no longer necessary especially with smartphone cameras becoming better at taking photos per year. There are various free tips online which you can access how to handle smartphones when taking decent pictures of products or goods. This can be used as helpful skills in promoting products on your page.

If you feel the need to be a bit more creative, free editing sites such as Canva can be used to make simple infographics that are beginner-friendly without the need to learn photoshop. Videos can also be utilized using smartphones to take short snippets of the product or service you’re selling. So long as the video looks decent, users will not mind your novice skills in video taking as they may become curious about your service or product if it’s within their interest.

6. Use your Facebook page as a funnel, take advantage of backlinking

Including links in your posts is still an acceptable form of Facebook marketing, and there’s a way to make it less “spam-looking.” If you have a website or a blog, ensure that it has a meta caption with a short title and description. This means that when you share the link from your blog or website, Facebook would automatically feature the meta caption. Feel free to delete the original link in the post after, as the featured post will suffice as a backlink to your site.

But if you need to feature your link in one of your posts, use a URL shortener like Bitly. That way, your links would look visually palatable in your post and online users won’t mistake it for spam. Feel free to experiment in ordering the right text structure and links for your posts. Make sure that your captions are short enough that your users won’t feel bored reading it, and practice writing witty captions that can convince your users to click your links.

7. Don’t ignore Facebook live and stories

Facebook live and stories are relatively new features on the platform. However, they are garnering more uses and are becoming even more important as a feature on Facebook. Facebook live videos are also usually prioritized, and using it will often pop up in the notification of your followers as soon as you start using it. Facebook Live can be a useful tool for your special promotions that can be leveraged by your businesses. They are also helpful when your enterprises hold special events particularly during the holidays, which can promote greater engagement among your followers.

Facebook stories are also useful mainly since they appear at the very top of the Facebook app. Most users in the social media site tend to check Facebook stories during their spare time, and the tool is one of the few places in the site that’s forgivable to spam a bit your content. Try experimenting with both Facebook Live and stories, and improve upon your practice as you go along. There’s no harm trying since these tools are free to use for everyone.

8. Cross-share posts between Facebook and Instagram

Ever since Facebook bought Instagram, the social media giant has done everything to make it convenient for cross-platforming content. Instagram has been growing more rapidly than Facebook, so it would be unwise to ignore the said app. Feel free to connect your page to Instagram under the settings in the app. From settings, tap “linked accounts” and select your Facebook account.

That way, sharing photos will be more convenient as they would be shown on both platforms. Even stories can be cross-platformed, so making stories is also convenient and would make your branding more consistent. By linking your Facebook to Instagram, you get the opportunity to expand your potential client base to users who may not be as active in Facebook but are very much engaged in Instagram.

Facebook marketing has become more important than ever. With 2 billion users, the platform provides a highway for small businesses to grow their customer base at little to no cost. We live in an age where businesses need to be online savvy in order to connect with customers and generate sales. Luckily, Facebook makes that convenient for everyone. And even better, it’s offered to us for free.

Author Bio:

Kyle Bacsal (born 1996) is a freelance researcher and a content writer. Her interests revolve around contemporary sociology, cutting-edge technology, and journals on the algorithmic rise of computing. She is a current contributor to Your Last Host blogs and contents.