Progressive youth snow sports and entertainment brand SnowFox was about to approach its market with a new offering. Developing the business into the Media Production space meant that SnowFox required a means in which to present videos to its audience. SnowFox also required a refinement on their Brand for the evolution of the business and this meant a seamless refresh across all mediums including a revamp of the website.

It was important to simplify the Brand now that SnowFox had 3 channels of business so unifying them under one ‘banner’ became the objective. Incorporating both YouTube and Vimeo into the website in a means that allowed for ‘channels’ gave SnowFox the ability to segment their Videos making them easier to navigate as a viewer.

Cleaning up the website meant referring back to the core elements of SnowFox and aligning presentation of the elements with the psychology of their market. Young snow sports enthusiasts are looking for fast news and updates meaning the homepage had to be adaptable to multiple changes in content.

‘Mucci & Me’ is a boutique clothing label that sells their clothes in major retail stores and directly. They have seasonal collections and a very specific target demographic. The challenge here was to develop a clean and beautiful looking website that would appeal to their target market and develop an online store to enable them to sell directly.

Helix Digital worked intensively with the owner of the label and their marketing personnel re-working the design until the right balance of clean lines, beautiful clothes and useability was achieved. Helix continues to work with ‘Mucci & Me’ to grow their digital presence with the success of the label.

Due to the cyclical and seasonal nature of hiring security contractors, MSS HR department has to deal with a large volume of ‘churn’ of applications and employee profiles across Australia. Our challenge was to improve the HR workflow process to help increase productivity and efficiency.

Helix Digital worked very closely with the HR team at MSS to develop a jobs board to match and improve their current workflow. Enabling managers to capture analytics of job applications and status, manage large volumes of applications, and report on number of jobs advertised on 3rd party sites, the Jobs Board development is ongoing as the business requirements evolve. A great opportunity to develop our working knowledge of Information Architecture and back end development solutions.